A day in the Life of a Do312 Intern- Abbey Johnson

A day in the life at Do312 begins with knocking on the East Room window to get in; the company’s office is in the space below. Do312 is a media company that promotes music and night life in Chicago run by Scott Cramer, General Manager, Ami York, Accounts, Katie Karpowicz and Dan Opera, Content and Editorial, and Lorena Cupcake, Social Media and Marketing.  These people have interns, my position is a Social Media Marketing Intern. As you walk into the office you are greeted by Lorena and her Chihuahua named Fixie. Monday’s are hectic because there are a lot of people in the office and there are a lot of meetings. Once I find my spot to settle in for the day I set up my laptop and look at my tasks due for Asana. Asana is a program that helps us all organize our tasks, allows us to review content edits and acts as our calendar.

My tasks involve creating event pages and writing tweets and Facebook posts about upcoming concerts or giveaways. I also select images from our Flickr albums to use in content and on our Instagram page. I research logistics for parties we throw; one afternoon I was getting quotes on money blowing machines. Every day looks different here but every day we are listening to good music and drinking La Croix. This internship has taught me how important social media is to a company’s growth. When we look back at engagement we see what our user base responds to (cute pictures of animals, Lollapalooza giveaways and the Pitchfork lineup). I am learning that media is one of the most important aspects of marketing. This internship has taught me a lot about Chicago as well. I am constantly having to research some of the best places to eat, drink and have fun and because of this I have discovered a lot more about the city. My favorite part of interning is working the events, I tie-dyed t-shirts, took tickets at a concert, and worked their “birthday party”.  This internship has increased my connections with people and has given me a better idea about what goes into marketing.

 

 

 

 

 

 

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A Day in the Life of a TransparentCareer Intern- Hauk Nelson

Hi! My name is Hauk, and I am a marketing associate at TransparentCareer, a career services startup in Chicago. Welcome to “A Day in the Life of a Marketing Intern.” I’m one of seven people working in the office, including two other interns.

Coincidentally, my main job at TransparentCareer revolves around content creation and user engagement, including writing for our blog, so I’m happy to write a post for our marketing class as well!

My job is to keep our users coming back and checking our site often. The more people we have actively using the site, the more chances we have to connect with customers. Our primary audience is MBA students. I’ve been working here since November, and we as a company have gone through a lot of strategic changes in how to best keep engaged with our community, and a few months ago we decided that the best way to keep TransparentCareer in our users’ minds was to send a weekly newsletter, filled with content that we also create.

It’s Tuesday, it’s 9 am, and it’s time to get to work. Our newsletter goes out at 2 pm every Tuesday, so it’s my responsibility to get everything ready. I finished writing our content last week, so the next step is to schedule the newsletter to be sent out through MailChimp. 

I segment the newsletter to be sent out to different demographics, which we’ve decided to change based on the audience’s class year, sending a separate email (same content, different copy) to the Class of 2018, Class of 2019, and MBA graduates. I write a subject line pertinent to the content, design the email to look pretty, and schedule for 2 pm.

You can get a look at the opener above, but to see the rest of the content, you’ll have to sign up for TransparentCareer!

Lunch time! We head out as a team to celebrate our lead developer’s birthday. Happy birthday Neel!

The rest of the day is spent planning the content for the next week, digging for data to use via Chartio, and then, once I finish writing the article, uploading the content to WordPress and making sure it looks good for next week’s newsletter!

A Day in The Life of a Consolidated Concepts Intern- Torey Gostek

Diving into the professional work environment, you must start somewhere. Although I’ve had previous exposure to the marketing industry working for another company independently, I’ve never worked in a professional office setting on a team, as a Sales and Marketing Analyst Intern.  The company I’m interning for is called Consolidated Concepts. It is part of a family of companies, under the name “Emerging,” that elevate restaurant and entertainment concepts to be among the top in the industry. Although I help all four companies under Emerging, I spend most of my time working for Consolidated Concepts, which optimizes supply chain for restaurants across the nation. The company employs around 100 people altogether but the office in Chicago, being very small, has only 20.

5A lot of my time involves researching new restaurant chains in which our supply chain optimization can be implemented. While searching for leads, I can be creative. Aside from looking in our data bases, there are numerous news sites or blogs that mention chains that align with our lead qualification criteria. We also discovered that we can get leads through alert messages which warns us of restaurant chains that are emerging, growing, merging, etc. Utilizing these alerts, has allowed us to place the ones that meet our criteria into a trigger-event campaign. This essentially means placing the customer into a specific email workflow, depending on whether they are a client or potential client. We use Marketo as the marketing automation software which helps send these email-triggered-events and it creates the workflows to engage customers and prospects. The process is efficient because it reaches over 200 leads every couple of weeks with one click of a button, while rest of the process is automated until a lead becomes qualified. Then, it’s up to the Sales Representative to take that qualified lead.

I’m working on another major project directly with the President of Emerging. We are putting together a blog that educates and inspires restaurant operators and C-Level Executives in areas such as real estate, data intelligence, cost reduction, and beverage education. The goal of this blog is not only to become the leader in educating emerging restaurants, but to gain more leads and obviously boost business. Along with writing white papers for the blog and interviewing c-level executives, I am learning about the marketing automation process for blogs as well. We are using HubSpot as our blogging platform. HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close business. I can’t wait to see what new business our blog brings in.

A Day in the Life of a ZGiRLS Marketing Intern- Bianca Perry

Who you are working for?
6During my sophomore year, I started working with the ZGiRLS Foundation, because it aligns perfectly with my passion for empowering girls and community building strengths. Thenon-profit startup is a confidence building and mentorship program for adolescent girls in sports. ZGiRLS Curriculum™ has helped over 1,200 young athletes across the country build self-esteem and mental resilience in sports, and more importantly life.

How big is your company?
Former NCAA and Olympians athletes, Jilyne Higgins and Libby Ludlow founded ZGiRLS. Since 2012, dozens of interns, five board members, and two-full times employees have joined our company. In spite of our small team size, our impact on the world is immeasurable!

What’s your title?
I’m an Ambassador Community Captain. It’s a brand new marketing
role that I created alongside the leadership team. My focus is
activating and engaging our Ambassador team of Olympic and
professional athletes. Each individual represents and supports the
organization in unique way. Collectively, they are core to moving the
ball forward for the next generation of girls.

7Can you share more about your day-to-day activities?
Building a nationwide community of all-star athletes takes a mix of
consistent and valuable digital and personal touches. On a daily
basis, I interact with potential and current ZGiRLS ambassadors on our social media channels (@gozgirls) with likes and comments . It is an easy way to casually start conversations as well as make our team members feel special. Beyond social media, I use texting and emailing to ask our ambassadors to
complete activities such as taking over our Instagram story or
participating in a webinar, as they all have committed to a monthly
investment of five to 60 minutes of engagement with our ZGiRLS
network. Once a week the founder and I work one-on-one to develop
strategy, initiatives and evaluate my execution; in the meetings, she
empowers me continue to creative ways of bringing people together.

Can you reflect on your internship? What are you learning?
There was a huge learning curve, because we created the role
together from scratch and started the ambassador program with a
blank slate. It has been rewarding to have autonomy to shape the
future of our ambassador community. First I was tasked with designing
and iterating a scalable process to recruit, activate and engage
athletes. Within five months, I grew the team from 20 inactive
ambassadors to over 30 engaged members of the team, which has
contributed to girls signing up for our Summer Adventure Camp. Being
deeply involved in the movement has led me to realize the power of
mobilizing women and girls make a positive change.

A Day in the Life of Marketing Intern at RPA Advertising- Cecelia Metzdorff

8During my senior year at DePaul, I have had the pleasure of working at RPA Advertising. RPA, a full-service advertising agency, is headquartered in sunny Santa Monica, CA with seven regional offices throughout the US. RPA has 725 full-time employees across all offices and our Chicago office has about 10 of those team members.  My position is as an Assistant Local Media Negotiator. If you’re like me when I first saw the job title, you’re probably wondering, what in the world does that mean?

Trust me, it’s not as complicated as it sounds. My role falls under the Local Media department, whose basic function is to negotiate TV and Radio airtime for our clients’ commercials. Some of RPA’s clients include Honda, Acura, La-Z-Boy, Dole Fruit, and apartments.com.

11In my position, I assist the Local Media Negotiators with the execution and maintenance of media schedules. After a schedule is negotiated and ordered with a station, the best-case scenario is that everything runs exactly as it was ordered. However, there are reasons the TV or radio station sometimes cannot air the spot. A few examples of why this would happen are scheduling changes, breaking news, a rain-out or overtime during a sporting event, a new special being added to the schedule, a program getting cancelled, or even the station overselling the time slot. The station will come back with their best “makegood”.  A “makegood” is an offer where the station will make the spot purchased (that is unable to air as ordered) good in another program and/or time-slot with equal or better ratings. One responsibility of my job is to negotiate and reject or approve makegoods. For example, the Local Media Negotiator purchases a 1030-second spot in the Big Bang Theory to air in May. As May approaches, the TV station changes their schedule and sees that The Big Bang Theory may not be airing that week. The station would send a makegood for Modern Family. In this situation, I would pull Nielsen demographic ratings and consider the client’s marketing objectives to make sure that Modern Family targets the same or a better audience than The Big Bang Theory. If it does, the makegood will be accepted. If it does not, the station will send me a new makegood for evaluation.

Another aspect of my role is processing the media billing. After the schedules run, RPA needs to pay the TV and radio stations.  One of my responsibilities is to make sure everything ran correctly and within client guidelines before payments are processed.  Sometimes the stations will remove spots or makegood spots without approval. In those cases, I communicate with the stations to find out what happened and if it can still be approved for payment. These are some of my major tasks; however, I have other tasks as assigned as well.

9Before starting at RPA, I didn’t know a lot about how the advertising world operates aside from what I learned watching Mad Men. My role has allowed me to learn a lot about how the industry works and get hands on experience doing work that keeps the agency successfully operating, rather than busy work or intern projects that never see the light of day. The culture is laid-back and everyone is very approachable with any questions. I’ve thoroughly enjoyed my time at RPA and I’m proud of the work that the agency makes for our clients. It’s pretty cool knowing that your agency was responsible every time you see a Honda ad!

I encourage other Marketing majors to branch out from current notions of marketing roles and to try something new – I’m definitely glad I did!

A Day in the Life of a UPshow Intern- Aida Moradi

13When you are looking for an internship, do you immediately glance over the job description and quietly in your head read, “grunt work?” Well, I did. I knew that if I applied for my first internship, I should just anticipate going on plenty of coffee runs and doing things that had little to nothing to do with the field I was interested in. Once I walked into UPshow, seeing that it was a laid-back start-up company with a social media mural on disply right when you walk into the office and white picnic tables instead of real tables, I realized that I might be wrong about my assumption.

The day I was hired, I was given the title, “Client Success Manager.” Such a prestigious label for a freshly hired intern! With only 25 people working for UPshow, I just assumed they didn’t already have that position filled so I gladly took the fancy title. The first few weeks at UPshow, I was given the tasks of creating spotlights and surveys for our clients. The spotlights are for their televisions in their bars that highlight certain events they host, such as Trivia Night or Happy Hour. I would go and creep around on the specific bar or restaurants’ social media pages to find out what events they are not utilizing for our spotlight feature. Then I would create the spotlight and apply it to their televisions right from my laptop in the office.

12After a short while, I was told to “scrap that” and start doing something else. I showed a slight interest in learning data analytics, so my boss wanted me to get started right away! I was given all the tools to figure out the data for each client and how they are doing each day, week, month, and year with our product. I now create leaderboards and case studies for certain clients that we want to, “tell the best story” to in order to keep them as a regular client. These are clients that want to see how UPshow is benefitting them. A leaderboard is for a client that has multiple locations or branches, and I create a presentation with each of their data analytics. A case study is for singular clients that want to see their data in terms of the past 3 months and 6 months, as well as overall data. Basically, all this data is showing our clients that we can get them more customers into their venues, and this will lend itself to increasing their sales.

What I have taken from this internship is that a start-up is a lot of work. Each individual working for UPshow wears multiple hats. Everyone needs to be skilled in how to manage roughly each aspect of the company. Each of us should know how to create social media content, create accounts, package and ship boxes, data analytics, customer service, and of course, knowing how to use the product. I have learned about the more creative side to marketing, where I had to create spotlights on Canva. I also had to learn the more numbers focused portion of marketing with all the data analytics. I have even learned about some tools that businesses use in order to keep their company running, such as, Sales Force. This internship has helped me understand marketing a little better, and how it encompasses many different aspects of sales.

A Day in the Life of a United Airlines Intern- Michaela Hrbacek

I work for United Airlines as the Community Affairs Intern. The community affairs department focuses on building and maintaining partnerships with non-profits and building employee engagement and volunteering programs. Employee engagement in volunteering helps work culture, promotes team building and passionate community members, and most importantly benefits those served by volunteers.

United Airlines has over 82,000 employees living on 6 continents. The employees, as well as the customers, are global, which means always being respectful and culturally aware of those around you. There’s a huge variety of careers at United—there are pilots, flight attendants, operations & logistics, corporate support, and so many other roles. United wants their employees happy with the work they are doing, so moving around and changing career paths within the company is very popular and even encouraged.

As the intern in the department, I ran the Adventure Bear program, which is where groups of employees visit nearby children’s hospitals to distribute our Ben Flyin’ teddy bear and activity books. On top of that, I have aided in building out employee volunteer activities with local non-profits in Chicago, Los Angeles, San Francisco, Houston, Denver, and Newark/New York.  My day-to-day activities usually include a lot of communications—I’m either on my e-mail or on the phone, talking with my coworkers in different regions around the U.S., or talking with outside organizations and coordinating events and programs for employees.

While I’m cooped behind a desk most of the time, I get to do really cool things out of the office as well. Just last week, I went to the American Cancer Society’s Discovery Ball Gala, which included huge companies like Boeing as well as political and celebrity figures like Rahm Emmanuel and James Corden. It’s really cool that I was able to go to the Gala, and sit second row, as an intern. We also do big volunteer events that I get to help logistically set up, and then execute day of. We did a food packaging event where almost 300,000 meals were packed by the top officers and executives at United. It was great to see their passion and commitment to underserved communities. It creates a great company culture, and definitely rubs off on the employees.

I’ve really enjoyed my position at United as a Community Affairs Intern. It’s been great to develop my communication skills—making sure I am concise and clear, getting all pertinent information out there without adding in confusing details. I’ve also been able to develop my skills with Microsoft Office, and most significantly, my excel skills. I’ve been able to work with many departments within the company—government affairs, environmental affairs, and PR, just to name a few. It’s nice to be able to network and create awesome opportunities. I’ve had a great experience so far, and look forward to continuing my work here. The flight benefits don’t hurt either.

A Day in the Life of a Signature Branding Intern- Stephanie Cucinella

16Signature Branding is a high-end merchandising solutions company for artists, musicians and music festivals. They focus on delivering product that has high quality material and visual art that captures the client’s vision, while offering better revenue generation opportunities for the clients. They carry a competitive advantage from creating product from low cost strategies but consistently delivering the best possible solutions. The company believes that when fans have better merchandise from artists, more sincere and long term relationships are built with the artists.

As social media marketing intern at Signature Branding I have the responsibility to create original posts on all social media platforms, including Facebook, Instagram and Twitter, analyze the engagement and sales that correlate with posts that I create promoting the product.

Additionally, I audit social media pages for clients, competitor’s companies, festivals, artists and musicians that the company would like to work with in the future. I interact on those pages and share the page’s content to create engagement. One of the most important day-to-day tasks for the social media marketing intern is to keep up with current trends, lineup releases, new art, and new songs from musicians. When everything can be connected, it is easier to tag the pages in a post drawing more attention from outsiders and people who do not “Like” Signature Brandings page, but like pages that Signature Branding has interacted with.

15This post was on Signature Brandings page, it shared another company’s article off their Facebook page that discussed a music festival and musicians that Signature Branding would like to work with in the future. On Signature Branding’s post I was able to tag that music festival and artist from the article, and connect them to our current client’s music festival where the same artist played at in 2016, bringing together our current clients and future clients while also still promoting our brand. Being aware of these connections helps Signature Brandings page become more exposed to different audiences within similar demographics. It is a way of online cross-promotion.

I also have been getting more involved in photoshoots, collection releases and information about upcoming projects. The more involvement I have in these internal projects, I am able to communicate about these upcoming releases on social media. The more that is communicated about the company on social media platforms, we are able to build more relationships with customers, clients and clients fans. For example, Signature Branding is releasing “collection one” at an event the company organized. The event includes a panel of Chicago natives that work in the streetwear, art, fashion and music industries and will discuss the intersection between music, art and fashion. Leading up to the event, I have created posts that talk about the panelists and focused on individual talents each panelist has, then connected it to their relationship with Signature Branding.

14           I enjoy everything I do at Signature Branding. I am interested in the music, fashion and art industry and enjoy exploring new music, artists and festivals. This intern ship is helping me network and broaden my knowledge about music, genres, artists and festivals. I am learning about companies, brands, artists, and musicians all over the United States I have never heard of. I have freedom to engage and interact with companies, musicians, artists and festivals I enjoy while also promoting Signature Brandings products. One thing I love about Signature Branding is the sincerity, determination and creative design behind every product. I have stickers, prints and clothing from Signature Branding that I love, not only do I get to learn about all these people and companies in the industry, I get to promote a product I sincerely love.

Being A Marketing Intern for MK Zubes- Allison Murphy

The company I work for is MK Zubes. It is an online women’s clothing company that specializes in modest clothing for Muslim women. The company wants to provide these women with fashionable choices for dressing modestly. Though mainly targeted to Muslim women, the clothing is on trend and fashionable and can therefore be worn and appreciated by any woman. The store operates mainly online, but throughout the year puts up booths at fairs and events to
increase sales and grow its customer base.

16I am a digital marketing intern. This means that I help with the company’s social media and online presence. I work with the analytics of the social media accounts and website (checking how many page visitors an Instagram post brings in, and if a promotion posted on social media brings in sales). I also help photograph products for social media posts and create graphic images to announce sales and convey the company’s message. Lastly, I help organize the company’s website, and also work to make banner images for the homepage and product images and details.

Most of my work is done remotely. I am given product to photograph by my boss and must send them to her to be approved. She also sends me messages asking to make graphic images to post on social media or resize and edit images to make them into banners. I have access to the back end of the site, allowing me to see what Instagram posts work to bring in customers to the site. I meet with my boss once a week to plan out the weeks marketing plan and to make sure we are on the same page and are on track. My boss often uses this time to tell me what work of mine she likes and doesn’t like, allowing me to make changes and improve.

15The company is small, only including 15 employees in total. Though many employees live in the Chicago area, some live in other parts of the country and therefore most communication is done online. Once a week, the marketing team holds a Google hangout so that we can all talk about the projects we are working on and what needs to be done. Communication with other teams is typically done through Slack. The small size of the company makes communicating much easier than if this were a company with many employees.

This internship has been a great experience for me overall. I have come to find that I want to peruse a more creative aspect of marketing. This internship allows me to do just that. I have the opportunity to work with both analytics and design, which is an experience I do not think I would get at another company. Furthermore, I am interested in fashion and style so I enjoy working for a clothing company.

14Another main reason why I like working for this company and why I have had such a positive experience is because I work for and with wonderful people. I work with powerful, hardworking women who are consistently inspiring me and empowering me to work harder every day.

A Day in the Life of a GYMGUYZ Intern- Jessica Genovese

I work for a company called GYMGUYZ. We are the leader’s in-Home Personal Training, and are committed to enhancing and changing the overall health and fitness of individuals worldwide. GYMGUYZ was founded in 2008 by Josh York, and the company had an immediate kick-off. To date, there are over 100 GYMGUYZ franchises in over 15 states, and we are currently working on opening a franchise in the U.K.

20While in the office, I search for different marketing events that we can display a booth at. I have to make sure that the events are affordable, realistic for us, and will be heavily populated. Negotiating booth pricing is also an important task, since our marketing budget is extremely low. Once my marketing events are booked, I go and attend these events with the goal of obtaining contact information from interested leads. After the marketing events, I call all of the leads and try to book them for our free assessment. Along with marketing events, I attend various amounts of Networking Events to try and build relationships with businesses. Once there is a relationship, I book a meeting to try and sell our Corporate Wellness Programs to their company.

I have learned a lot working here. I have learned how to create email campaigns, and how to tell which are successful or not. I have learned and became extremely comfortable with networking, and using networking to expand our business. My telemarketing skills have also improved with the high number of phone calls I conduct each week. Most of all, I have learned that “Success isn’t given, It’s Earned”. Working here and starting up a brand new company has taught me how difficult it is just to break even every month. I have taken into consideration how strategic you must be to earn business, and most importantly, retain business. I am very thankful for the opportunity to be able to lead a marketing team, and to learn the process of starting up a brand new company.