A Day in the Life: The Colonie Intern
I currently work for The Colonie, a creative commercial post-production house in downtown Chicago. The Colonie works closely with advertising agencies, such as Leo Burnett, to edit together the commercials that we see on TV, web and mobile content, television shows, and documentaries My position is intern. Unfortunately, I don’t have a long fancy title that is specific to one job. The Colonie is fairly small (compared to other businesses), only about fifteen people, but because of this, I get to do many different things within the company.
My day-to-day activities are always different. It typically depends on if a client is meeting with an editor or not. If there is a client, I take care of them; get them food, coffee, whatever they need. I also get to sit in on meetings while they discuss the commercial with the editor, and make changes. That part is really cool because it is really interesting to see what the advertisers are looking for in the commercial. This could be if the actor said their line “genuinely” enough or what color the ad should end on.
When clients are not in, I get to do a variety of other things. I get to help my boss with “selects.” Selects are when you take the footage that you have received from the company, and pick out the best shots. I also get to use a fancy deck to “black” tapes, and put time code on them. This is useful so that the editors can have back-ups of the commercials that they have worked on. On top of that, I also do sound effect and music searches.
I started working here at the beginning of January, and I have learned so much about the industry and technical things already. While my internship is not specifically marketing related, I do feel as if I am learning about the advertising industry and how to market a company such as the one I work for. My experience will be extremely valuable for my future career development as I hope to go into a business like this, or as a marketing/digital person for a company some day.