A Day in the Life: Communications Strategies Group
It’s a typical hectic Monday for this Marketing Intern. At Communication Strategies Group, Mondays are often a blur with the amount of activity that goes on. I wake up and slowly prop open my laptop to see how many work emails I need to respond to so far. Today, four messages by eight a.m.; it’s going to be a busy day.
You might be wondering what I’m doing still lying in bed at this time on a workday. Well, Communication Strategies Group is a very small, boutique PR firm in downtown Chicago. The company is run completely by two powerful women in a crowded cubicle. Thus, I work from home as nearly all of the work I do for them can be done anywhere that I have access to my laptop and some imagination.
On a typical workday, I’m trying to promote or garner interest for a client cause, event, or product. Currently, some of our clients are the Girl Scouts of Greater Chicago and Northwest Indiana, Libman cleaning products, the Hope Institute, and a renowned Veterinarian, Dr. Royal.
Thus, I’m creating captions for photos of Girl Scouts at an event at the Allstate Arena. I then get on the Internet and sift through Cision, a database that contains the contact information of a number of media outlets. Once I’ve found a list of editors for local newspapers, I send them an email with the picture and caption attached and ask that they consider publishing the photo. Once this is sent out, I will need to do follow up calls to each of the editors to ensure that the information was received and gauge their interest in publishing.
Another typical task I’m responsible for is writing news releases and pitch letters to promote client events. Once I have a release written, I will send it to the appropriate editors, as well as submit it to local online news sites. Patch.com, the Daily Herald, and Triblocal are the most commonly used sites to post events and announcements for our clients; so much of my day is spent submitting posts here.
On the few days that I do go in to the office, it is only for meetings with clients or to prepare for an event. On Wednesday, one of our clients is hosting an event that should be an awesome experience. The Hope Institute is a nonprofit organization that benefits children with Autism, and they are doing a large fundraiser, in which they are raffling off a number of amazing prizes. The grand prize, however, is a 2.5 million dollar condo in Gold Coast, and the media is meeting us at the house on Wednesday to kick off the event. This will be my first event, and I am thrilled to get to be a part of such an awesome cause.
Honestly, I am learning so much. While it is nice to get the opportunity to work from my couch, it also takes a lot more motivation and self-discipline. Additionally, I am a people person, so I do miss that daily interaction with coworkers that I’ve had in positions in the past. Thus, so far my internship at Communication Strategies Group has not only taught me about the public relations industry, but also taught me a little bit about myself.