The Greenerdealz Intern- Karen Cruz

I work for a Chicago start-up company called Greenerdealz. My official title here is Account Executive Intern. My role contains various duties ranging from Marketing, Management, and communication with the company’s vendors.  The size of the company is currently small.  There are two Account Executive interns, me being one of them. Together, we work closely with the owner Michael Kolody by staying in communication with him on a daily basis through e-mail or phone and meeting in person once a week. During these meetings we discuss potential opportunities for deals, potential vendors, make phone calls, discuss local events around the city which we want to attend, and at the end we are given tasks to complete during the week. These tasks are usually to make phone calls, confirm booths at events, and also to seek out companies that might be interested in working with us. Often times, I also accompany the owner Michael in meetings with vendors. We work together in pitching deals and closing agreements. Most of my work is done on my own time, through phone or computer.

karencruzAs a whole company, we also have full staff meetings every 2 weeks on Fridays. These meetings usually include all 12 of the people in charge of media animations, technology, accounting, and social media. During these meeting we each share our progress and our next goals. Most of the meetings are also recorded by our social media/technology staff. The purpose of this is to document the company’s progress, and also to create a documentary-like segment to our website.

On a daily basis, I am assigned “follow-up” calls or e-mails to vendors or companies. I usually get these notifications through the CRM system we communicate through. I also do online research of new local businesses that we can get into contact with to work together.

Through this internship I am learning all about communication, persuasion, cold calling, professional business writing and speaking, contracts, and also promotions at the events we attend. It has also helped me in general as a person, I am now more confident and am able to with hold a conversation with strangers. Overall, I am really enjoying my time here with Greenerdealz. Everyone that works and interns here is fun to work with and also very helpful. What I like the most is that they are very flexible and that I am allowed to work on my own most of the time, being that I live about an hour and a half away from the city.

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The Changing Worlds Intern- Felicia Chen

feliciadesk

Felicia’s Desk at Changing Worlds

Helping Changing Worlds

I am a Marketing and Communications Intern at Changing Worlds, a nonprofit organization that fosters cross-cultural understanding through oral history, writing, and art programs. It has about 10 employees in office and many rotating volunteers and interns. I work closely with my supervisor, the Manager of Earned Revenue, Marketing and Communications. I spend most of my time at the computer station, a place in the middle of the office mostly for interns and volunteers. I am part of a new project targeting new audiences for Changing Worlds’ programs, and on the side, I do updates on their databases and draft emails for their different campaigns.

My day to day activities always consist of some kind of data entry, market research, and audience profiling on new audiences for our art programs and travelling exhibits. It can be very tedious and dry, but my supervisor gives me some other work to balance it out. Besides this, I am also working on our greeting card campaign for May holidays, such as Teacher Appreciation Day and Mother’s Day. These greeting cards are sold in sets and deliver messages of peace, courage, and cultural understanding. Last year, the sales for these greeting cards weren’t very good during this period so I am responsible for drafting an effective and appealing email. Then after the responses, I will analyze and record it.

So far, this internship isn’t very eventful as we are still in the first stage of researching our target audiences. But next month, we may take action, move forward, and see some fruitions of our work. It may not be as exciting as one may think in the beginning, but it will get interesting later. This internship is a great way to experience what an entry-level job may be like in the future, and have some experience working in an office.

 

 

The RCM Asset Management Intern- Stephanie Gilmore

RCM Asset Management

RCM Asset Management

Marketing is something that has always interested me and I was working at a job that was vaguely related to marketing for a few years but it definitely was not something that interested me in the long-term. When I started my job hunt, I was pleasantly surprised when I came across a Marketing Internship at RCM Asset Management. While I did apply to and speak with other companies RCM really stood out to me. The job description and the atmosphere at RCM sold me on their internship. For so many years, there were many different facets of marketing that interested me but I never had the chance to really get my feet wet and RCM gave me the opportunity to try out many different aspects of marketing. I was impressed by the variety of projects I would be working on.

My first day on the job was a little bit of a culture shock for me (in a good way), coming from a large media company and switching to a small financial services company. All of my colleagues were very friendly and I felt comfortable right away. My first project was to work on the intranet (internal portal) and in order to do so I had to interview all of my colleagues and find out about what the type of work they did and what their backgrounds were. I enjoyed doing this because it was it was a great way for me to find out more about my coworkers and how the company operates.

The thing that surprised me most about the Marketing Intern role at RCM Asset Management is the amount of autonomy I have been given. My boss is extremely intelligent and passionate about the company and she allows me to be as creative as I want to be and is always open to new ideas. She definitely is not a micromanager and that is refreshing. It is amazing to have the opportunity to collaborate with her.

My daily tasks include working on different marketing initiatives- whether that is writing internal and external marketing communications, making changes to the company website, posting to social media or brainstorming ways that we can better engage our clients. It is exciting to work for a financial services company because the company is targeting a very specific client and therefore, we have to find creative and innovative ways to connect with them. Another interesting part of this internship is finding ways to differentiate the company from the competition and communicating our competitive advantage. It has been intriguing meeting with different people in the company and public relations and marketing companies and hearing their perspective and learning about how different companies are communicating with their clients.

Overall, deciding to take advantage of this Marketing Internship opportunity at RCM Asset Management has been one of the best decisions I have ever made. I feel like I am learning so much every day on the job and I am getting a lot out of it. It has also surprised me how much this internship and my classes complement each other. It is amazing to work somewhere where I am excited to go to work each day. I would definitely recommend looking into an internship opportunity to anyone who is looking to make a career transition.

The StyleChicago.com Intern- Anam Nasir

StyleChicago.com is an online based company that attracts on average 10 million web page views annually. Some people can compare this company to websites such as GroupOn living social, and youswoop, well they would not be wrong. However, there is a difference between StyleChicago.com and other websites.   StyleChicago only presents the finest in Chicago to its viewers. INV Marketing Group was founded by Jonathan and Lynna Smith, owners of StyleChicago.com, in spring 2004 in downtown Chicago. The company officially launched its flagship website, StyleChicago.com, and member- requested email service in the 4th quarter of 2004. The company later expanded the business by including signature events in 2006 which actually differentiated this website from all the other websites that are in the same business. The company established and expanded through social media from 2008 – 2010. In addition to the website member – requested email newsletters have over 22, 500 subscribers. StyleChicago.com viewers are 90% Chicago – based and 90% women. The median age for the viewers are ages from 33 – 34. There are about 5 employees in the office and 7 interns.

The Resolutions 2013 Project

At StyleChicago.com I work an event marketer and call their clients to inform them about the events that they plan every 3 – 4 months. I also find new companies and get contact information for the marketing department and inform them about our popular website and the events that we have every couple months. StyleChicago.com recently had its 6th annual Resolutions 2013 event at the Sofitel Chicago Water Hotel. There were about 400 people who showed up to the event. StyleChicago.com reaches upscale/ professional women who live/ work in Chicago who are difficult to reach through other media. StyleChicago.com had put together 300 Goodie Bags for its VIP ticket buyers, which had up to $150 value of products. The event was to help StyleChicago.com viewer’s keep their resolutions for the year and enjoy themselves with the free services that were available at the event. The event was a success and most people who came to the event gave it thumbs up.

I have learned to use CRM system to track clients and their information, research potential event sponsors

Goodie Bags for a Stylechicago.com event

Goodie Bags for a Stylechicago.com event

and goodie bag participants for events, become proficient in communicating with clients over phone. I also handled items sent by manufacturers and their agencies. I have gained the confidence to inform and answer any question that companies might have for StyeChicago.com. The environment at StyleChicago.com is very relaxed and the office is quite. The interns easily communicate with each other while the employees seem to be more focused on their own work and do not communicate with each other or the interns frequently.

The Maritz Intern- Luke Gorski

Welcome to Maritz!

Welcome to Maritz!

When you arrive at Maritz Research in Chicago, you will find yourself in a creative atmosphere.  Of the fifty or so full-time researchers in the Chicago office, you will not find one in a suit and tie.  The atmosphere is relaxed, the individuals are open, and you will hear laughter across the office.  That’s not to say the services offered are taken lightly.  Maritz Research works with some of the most established companies in the world.

As a Market Research Intern, you will find yourself indirectly working with many of these clients.  The way accounts are managed is similar to how group projects are assigned in, say, your MKT310 Consumer Behavior class.  Each group, led by Project Managers, works to provide clients with consumer insights that can improve marketing efforts, operations, and product developments.  From another perspective, Maritz’s function is equivalent to the function of the dashboard in your car, providing feedback on forces you may not be aware of but need to know as you drive along.  In effect, it allows it organizations to make informed decisions.

This information is gathered using Maritz’s ability to collect massive amounts of data through customer experience surveys.  In order to understand a client’s customers, Maritz utilizes mobile, phone, and online.  As an intern, I have learned the benefit of integrating surveys into marketing efforts and making them simple to complete.  The demands for data vary, and Maritz conducts “continuous” and “ad-hoc” studies.  These indicate the type of data being collected.  Continuous research conducts interviews over a long period of time whereas ad-hoc research focuses on a specific need and generally refers to a single survey.

Day-to-day activities will vary and are rarely predictable.  Depending on the client report you are analyzing, your tasks will be unique because each “dashboard”, returning to our earlier analogy, will be uniquely tailored to each client.

The Internship Desk at Maritz

The Internship Desk at Maritz

There is a core set of these tools with which you will need to familiar.  The first of these is Microsoft Excel.  You may be assigned a research assignment that requires you to collect the number of national units, or locations, of a restaurant chains.  Collecting the data using Excel spreadsheets allows you to then sort it and draw from it simple statistical information.  You will also use SPSS reports to further analyze data and draw from it insights. The results and insights are visually presented using PowerPoint graphs.  As an intern, you will be responsible for checking these PowerPoint presentations for grammatical and statistical errors.  In other words, you perform the last quality checks before results and insights are presented to clients.

This internship offers a fantastic opportunity to understand how a market research provider functions.  Maritz exposed me to the ins-and-outs of surveying customers.  It has also provided excellent opportunities for networking with senior researchers.  In conclusion, market research is often the first step taken by organizations looking to move in a new direction.  As a Market Research Intern at Maritz Research, you will be intimately aware of the trends and directions different industries are choosing, sometimes before the industries themselves.