StyleChicago.com is an online based company that attracts on average 10 million web page views annually. Some people can compare this company to websites such as GroupOn living social, and youswoop, well they would not be wrong. However, there is a difference between StyleChicago.com and other websites. StyleChicago only presents the finest in Chicago to its viewers. INV Marketing Group was founded by Jonathan and Lynna Smith, owners of StyleChicago.com, in spring 2004 in downtown Chicago. The company officially launched its flagship website, StyleChicago.com, and member- requested email service in the 4th quarter of 2004. The company later expanded the business by including signature events in 2006 which actually differentiated this website from all the other websites that are in the same business. The company established and expanded through social media from 2008 – 2010. In addition to the website member – requested email newsletters have over 22, 500 subscribers. StyleChicago.com viewers are 90% Chicago – based and 90% women. The median age for the viewers are ages from 33 – 34. There are about 5 employees in the office and 7 interns.
At StyleChicago.com I work an event marketer and call their clients to inform them about the events that they plan every 3 – 4 months. I also find new companies and get contact information for the marketing department and inform them about our popular website and the events that we have every couple months. StyleChicago.com recently had its 6th annual Resolutions 2013 event at the Sofitel Chicago Water Hotel. There were about 400 people who showed up to the event. StyleChicago.com reaches upscale/ professional women who live/ work in Chicago who are difficult to reach through other media. StyleChicago.com had put together 300 Goodie Bags for its VIP ticket buyers, which had up to $150 value of products. The event was to help StyleChicago.com viewer’s keep their resolutions for the year and enjoy themselves with the free services that were available at the event. The event was a success and most people who came to the event gave it thumbs up.
I have learned to use CRM system to track clients and their information, research potential event sponsors
and goodie bag participants for events, become proficient in communicating with clients over phone. I also handled items sent by manufacturers and their agencies. I have gained the confidence to inform and answer any question that companies might have for StyeChicago.com. The environment at StyleChicago.com is very relaxed and the office is quite. The interns easily communicate with each other while the employees seem to be more focused on their own work and do not communicate with each other or the interns frequently.