Marketing is something that has always interested me and I was working at a job that was vaguely related to marketing for a few years but it definitely was not something that interested me in the long-term. When I started my job hunt, I was pleasantly surprised when I came across a Marketing Internship at RCM Asset Management. While I did apply to and speak with other companies RCM really stood out to me. The job description and the atmosphere at RCM sold me on their internship. For so many years, there were many different facets of marketing that interested me but I never had the chance to really get my feet wet and RCM gave me the opportunity to try out many different aspects of marketing. I was impressed by the variety of projects I would be working on.
My first day on the job was a little bit of a culture shock for me (in a good way), coming from a large media company and switching to a small financial services company. All of my colleagues were very friendly and I felt comfortable right away. My first project was to work on the intranet (internal portal) and in order to do so I had to interview all of my colleagues and find out about what the type of work they did and what their backgrounds were. I enjoyed doing this because it was it was a great way for me to find out more about my coworkers and how the company operates.
The thing that surprised me most about the Marketing Intern role at RCM Asset Management is the amount of autonomy I have been given. My boss is extremely intelligent and passionate about the company and she allows me to be as creative as I want to be and is always open to new ideas. She definitely is not a micromanager and that is refreshing. It is amazing to have the opportunity to collaborate with her.
My daily tasks include working on different marketing initiatives- whether that is writing internal and external marketing communications, making changes to the company website, posting to social media or brainstorming ways that we can better engage our clients. It is exciting to work for a financial services company because the company is targeting a very specific client and therefore, we have to find creative and innovative ways to connect with them. Another interesting part of this internship is finding ways to differentiate the company from the competition and communicating our competitive advantage. It has been intriguing meeting with different people in the company and public relations and marketing companies and hearing their perspective and learning about how different companies are communicating with their clients.
Overall, deciding to take advantage of this Marketing Internship opportunity at RCM Asset Management has been one of the best decisions I have ever made. I feel like I am learning so much every day on the job and I am getting a lot out of it. It has also surprised me how much this internship and my classes complement each other. It is amazing to work somewhere where I am excited to go to work each day. I would definitely recommend looking into an internship opportunity to anyone who is looking to make a career transition.