As a promotions intern at ESPN Radio 1000, there is a great deal of work that needs to get done and I am always moving about the office. ESPN, as everyone knows, is a very large company and well-known brand. The station has thousands of listeners weekly, as well as those who view our content online and on our mobile app.
Upon entering the station, I meet with my supervisor, who is the Marketing Director, and find out what my tasks are for the day. In promotions, there is always something to do. First, I collect information from all of our contest winners and input their information into our database of winners. This is important for the marketing department to keep track of because we do not want someone winning multiple prizes. The prizes usually consist of gift cards, concert tickets, or prize packs, which include a variety of ESPN premiums. Then, I will make sure that all of the prizes get mailed out to the corresponding winners. In addition, I will often call those who have won VIP packages to a live Waddle and Silvy broadcast to encourage them to come out to the show.
Well, you might say that this does not seem like much work, but there are at least a dozen winners every day. Now, this is not the only thing that I do as an ESPN intern, but I also work at weekly ESPN events, as well as live broadcasts. These are incredibly fun to be part of. Prior to the event, I have to prepare all the promotions material that is needed for the events. This is packing everything from tee shirts and hats to ESPN banners and tablecloths. Oh, and the most important thing is the camera! We love to take pictures at our events to showcase the fun and success of the event. Although there is some physical labor involved in setting up the tables and speakers, the event is always a great experience. Fans from all over the Chicagoland come out to see the broadcast, as well as to win some great ESPN gear and tickets to a sporting event. Who doesn’t love free gear and tickets?
At every event, I am representing the ESPN brand. We are all about sports as well as professionalism. The events allow me the opportunity to meet a great deal of people. For instance, I meet the talent of the show, such as CSN Chicago’s Susannah Collins, as well as all the enthusiastic fans that interact with us at the promotions table. I have learned that the more enthusiastic we are, the more likely the fans are going to interact with us.
In addition to the events, I am able to network with radio professionals. I am able to sit in on sales meetings, as well as go on sales calls. I have learned how closely the sales and marketing teams work together. There is constant interaction between both sides of the office, and you can feel the energy in the office. Sometimes there is a bit of a frenzy when sales people are trying to close the deal, but in the end, all is well.
I am really enjoying my time as an ESPN 1000 intern, and I look forward to learning more about the business of radio, as well as learning more about myself as a future marketing professional.