“A Day in the Life of a Marketing Intern”
As told by Hannah Pulliam
When I received an email from my Consumer Behavior professor at DePaul about an internship opportunity, I didn’t really think too much about it. I already had two job offers for the summer and decided just to apply in case it went somewhere. After I got offered the interview, I really started looking into the company. Berlin Packaging is a hybrid packaging supplier and has a work culture like none other. Everyone is highly competitive and they work ruthlessly to thrill our customers. I could not have picked a better place to intern.
May 13th brought me to the corner of Monroe and Canal to begin what would end up being an even better experience than I imagined. My first day was chalk full of meetings and getting to know the company and its culture. I also received news that my supervisor would be leaving in two weeks to take a new job at a different company. This meant that my internship would be taking over most of her role. The immediate increase in responsibility was a bit overwhelming at first and still can be but being the sole market researcher for Berlin is highly rewarding. I talk to sales people about different industries and get research requests so they can be knowledgeable and helpful when dealing directly with customers. I use Datamonitor and Euromonitor to research different categories and make presentations for either sales people or our prospects and customers. We have 24 business units around the country and are worth around $800 million.
I am also helping out with social media and doing other tasks around the office. As a marketing intern, I have the privilege of being involved with the corporate office as well as Studio One Eleven. ‘The Studio’ is a part of our company that is incredibly unique in the packaging industry. Its creative design and marketing services are offered to Berlin customers for free with a commitment to our packaging. I have been writing Tweets daily and try to find interesting articles that are relative to what we do. We pride ourselves in innovation, especially with Studio One Eleven. I also write ‘packaging perspectives’ for our website which are blogs about trending topics in the industry.
I have gotten the opportunity to travel to South Bend, Indiana for customer experience meetings with the South Bend Silverhawks, a minor league baseball team owned by our Chief Executive Officer Andrew Berlin. I have been able to be a part of important conference calls with other companies. I have been lucky to meet and work with some great people and have valued my time at Berlin Packaging.