This fall I have acquired an internship at Chicago’s premier source of city-life publication, Michigan Avenue Magazine. Having just celebrated their five year anniversary, Michigan Ave Magazine has become the leader of style, dining, living, and nightlife in the Chicagoland area. Michigan Ave Magazine is run by the production company Niche Media who also owns many other magazines throughout the nation. A few examples are, Ocean Drive Magazine in Miami, L.A. Confidential Magazine in Los Angeles, and Gotham Magazine in New York City.
The Michigan Ave Magazine office is center to the marketing and sales branches of Niche Media consisting of 11 positions- 1 President/ Publisher, 1 Editor-in-Chief, 2 Sales Assistants, 2 Account Executives, 1 Account Director, 1 Online Editor, 1 Associate Director, 1 Marketing Manager, and 1 Marketing Coordinator. On top of that, the company usually hires about 3-5 interns per season.
My job title at Michigan Ave Magazine is a Sales/ Marketing Intern.
My day-to-day activities at the office vary quite a bit- sometimes I am shadowing Sales Executives and meeting with clients to sign or renew advertising contracts and sometimes I am researching new marketing and branding techniques to get Michigan Avenue Magazine’s name out there to prospective clients (new businesses). A few other important tasks that I am responsible for at the office is transferring clients and other important people to the President’s contact database, organizing various company transportation, parking, and meal costs by month, and creating a database featuring competitors advertisements by Ad category, page length, and addresses.
When I am out of the office, I am required to attend company events. Some of the past events I have worked are the 5 year anniversary cover party featuring artist Michelle Williams, Super Chefs, September cover party featuring actress Ali Larter, and a charity event for family homelessness- Primo Classico Bri’Italia. These events take place at various hotels, restaurants, car dealerships, or nightclubs. They also usually include after-parties such as fashion shows. At these events, I usually assist with event set up and break down, work guest list, and follow photographers around and get captions. Post-events, I create event recaps. Overall, I am very pleased with my internship; I have the opportunity to work in many different aspects of business and everyday at the office as well as every event differs. It also provides an excellent networking experience- I could not have anticipated a better first internship experience!