Language Stars mission is simple: “To revolutionize how and when American children learn foreign language to foster a future generation of multilingual Americans.” How the company goes about achieving this mission is not so simple.
My role in the process of changing the foreign language influence in America is not with recruiting hundreds of teachers from across the globe nor is it managing one of the 25 Language Stars centers throughout Chicago, DC and Baltimore. Nor do I work with the conversion team on increasing enrollments. But what I do impact is all of these departments. This is because I work in the marketing department as the marketing intern.As the marketing department we brand each center, promote our products and services through e-blasts, direct mail postcards and much more.
The marketing department consists of three team members: the marketing manager, marketing director, and marketing intern. With three members to support 25 centers and all departments within the company there is plenty of work to complete each day. My responsibilities are recording and storing all the marketing invoices in the marketing budget budget. As well as reconciling the budget at the end of each season. I also list all of Language Stars events online and in magazines. Examples of Language Stars events are story times in a foreign language, kid expos, fairs, and much more. I also do most of the reporting for the marketing department. I form a Free Class Report each week to see how many free classes each center schedules as well as the progression of that free class until enrollment. I also maintain three competitive analyses that I created. One looks at other kids’ foreign language instruction companies, another looks at all kids’ enrichment programs, and the last details summer camps. Other reports I create and produce are seasonal reports that contain free class numbers, enrollments, and new inquiries. I am in the process of creating additional reports that will allow the marketing department to see how productive local marketing events are in terms of ROI. Finally, I am charge of ordering and shipping all of the promotional materials for each center (i.e. balloons, t-shirts, pens, flyers, etc.).
Through this internship so far, as I have been here since February of 2013, I have learned how use excel and many useful tools it possesses to create invaluable reports. Furthermore, I have learned how to work in a team and develop ideas that affect an entire company. Additionally, I have gained experience as freshman and now a sophomore that will be very beneficial to me in my future endeavors.