This internship is very different than most positions I have held in the past. Since it is a Marketing internship for a non-profit organization, specifically a religious organization, it has given me a great opportunity to discover how to use my ideas and techniques in a new way to target diverse and broad markets. There are approximately 35 employees and 150 active volunteers at City Church Chicago.
My title at City Church Chicago is Marketing/Creative Intern. One of my main duties is to be in charge of planning and executing all marketing and promotional events within the church and throughout the city. This includes hosting themed fundraisers, sports outings, mixers, and concerts. These events raise money or awareness for the church and its philanthropic/community service endeavors. One of the main initiatives for City Church Chicago this fall is Urban Hope, a community center that City Church Chicago opened in a neighborhood of the west side to provide children with a safe and positive environment after school. There are 3-5 events per month and all of them benefit or raise awareness for the Urban Hope project.
The other side of my internship is working with the Creative Team at City Church Chicago. This team designs all the social media, video recaps, building decorations, and helps promote the culture at City Church Chicago. My day-to-day activities include assisting the Creative Director and Communication Director with completing any seasonal projects. I assist with social media posts on Twitter and Instagram and respond to any inquiries for information on those sites. Each week I edit and post podcasts of the weekly services on the website so that those who are interested can see what the church is like and those who are currently members can catch up on the current series if they have missed any services.
This internship has been extremely eye opening for me because I have never had the opportunity to see behind-the-scenes of any non-profit organization before. Since I am assisting for marketing for a church, the ideal market is anyone and everyone in Chicago because anyone is welcome to come to the church services and events. I am learning more about broadening content and creating several different versions of each post or ad that can appeal to different demographics. I am excited to continue to learn more about how the marketing team functions in this organization.