Hi! My name is Ivelina Valle and I am currently a junior studying Marketing and Management. This quarter I am interning at Modern Luxury, a publishing company that publishes numerous magazines around the nation. I am a marketing intern in the Chicago office that is located one block away from the Merchandise Mart.
Modern Luxury publishes seven magazines in Chicago. These include: CS, CS Brides, CS Interiors, NS, Men’s Book, Front Desk and Charity & Social Datebook. They also host numerous events throughout the year for each of these publications and the involved advertisers. These events may be issue release parties, cocktail parties, fashion shows, boutique openings or exclusive sales, trivia nights and many more.
As a marketing intern at Modern Luxury, I work inside and outside the office. Two days a week I am in the office, sitting at my desk for most of the day, working on social media posts, event listings and more. When I am not at my desk, I am packaging invitations, stamping mail, bookmarking magazines to send to our advertisers or even cutting out huge cover images for our events. Five times a month I am at events and helping out there. I am usually helping the photographer by collecting name captions of the people he/she takes pictures of that will later go on our website and in the magazine.
A typical day in office would start out with creating five social media posts from any of the seven publications. I write one Facebook and one Twitter post for each magazine I select, with a shorter version for Twitter. Each of these posts must include the link to the digital copy of the magazine on our website, tags of the people/places/brands mentioned, and a clever hashtag. If all of our magazines are set on editorial posts, I may share some posts from our clients/advertisers or from whatever is trending, i.e. fashion week. Once these posts are written, I send them over to my manager, the Marketing Coordinator, who revises them and sends them back to me with edits. I continue by posting each post throughout the day, once every hour. In between each post, I am doing various tasks. I could be adding content such as events, scene galleries or event recaps to our website and Facebook pages or completing numerous office tasks.
Interning at Modern Luxury has taught me how vast a publishing company has to be. Our Chicago office contains staff that works on publications around the nation. Modern Luxury is an enormous company for having free magazines. The magazines can be found in vending boxes around the city, usually next to Red Eye boxes. With a company this big, Modern Luxury’s departments all work together to create timeless articles, events and prints. The marketing team works closely with the sales and digital teams to complete numerous responsibilities. I continue to learn new things everyday and am motivated by my manager to be creative by coming up with new ideas on how to enhance Modern Luxury’s online presence. As an intern I get to see the details that go into expanding an online identity and also what goes into making successful magazine issues.
Interested in interning with Modern Luxury? They are now hiring for Spring and Summer!