This Summer I am working as a Marketing Intern for Global Machine Parts. Global Machine Parts is an online B2B parts company who acts as an industrial supplier for various companies involved in manufacturing using CNC machines. We are different from the competition in that we function almost completely online, whereas our competitors use sales representatives as a middleman for their operations. Global Machine Parts is made up of four people, myself included, so we are a rather small operation. However our parent company, JTEKT, has an operation of about 200 employees in the United States.
As the Marketing Intern I am responsible for supplying marketing information to our customer base. My main objective is to construct a weekly email newsletter that goes out to about 7,000 customers. To do this, I use Vertical Response (a newsletter generator) to format content and research to create it. I also use various forms of social media, such as Twitter and LinkedIn, to connect with our customers. It is also required of me to obtain new leads and emails in order to grow our customer base, and in the last year I have grown our list about 250%.
Right now I am also responsible for preparing for IMTS, or the International Machine Tool Show, in Chicago the second week of September. I am required to put together various promotional materials as well as inform and invite clients and new leads to the show. This show is held at McCormick place and is a huge opportunity for Global Machine Parts to make sales and obtain new customers.
This internship has been a great experience for me. First, it provides me a great opportunity to use the knowledge I have gained from DePaul to implement a marketing plan in a real life situation. The company has no other person dedicated to marketing, so I have not only creative liberty but the opportunity to think and come up with new ideas rather than just do whatever someone tells me to do. Also, all my prior experience has been in the consumer market. This job has given me the opportunity to learn about a sector of the market that many other students do not. Also, this company is great because we have the funding/budget of a large company (JTEKT, aforementioned above) with the opportunity to make a big difference as one person on a very small team. I would highly recommend that others seek out a similar internship because it has afforded me experiences I don’t think I could have gotten in a different market.