A Day in the Life of a Motorola Solutions Marketing Intern–Ahmed Alawami

alawami1It was an exciting moment when I received a call last March from Motorola Solutions, Inc. to invite me for an interview for an available marketing internship opportunity over the summer. The hiring manager told me that after she reviewed my resume and application, she thought that I had the right academic background and experience mixture she was looking for. She needed a candidate who is a graduate student in marketing but who also has an IT background and can understand complex technological offerings. Prior to joining DePaul, and after I graduated with my bachelor’s in Information Science, I worked for couple of years in sales and consultation for an IT firm.

Motorola Solutions, Inc., based in Schaumburg, IL, serves the Government and Enterprise segments by designing, manufacturing, and selling communications infrastructure, devices, system software, and applications. It has about 22,000 employees around the globe and is one of the two companies that were born after the original Motorola, Inc. split in 2011. Motorola Solutions, which is the legal successor, sold its mobile business to Google, Inc. which formed a new company, based in Chicago, IL, called Motorola Mobility.

ASTRO 25 is Motorola Solutions’ core of public safety mission critical communication systems. It is the radio system used by first responders like firefighters, police officers and 911 dispatchers to communicate. Being the ASTRO Marketing Intern, I spend 80% of my time with the Global Product Management team within the System Infrastructure Operations unit, and the remaining 20% with the Global Product Marketing team.

alawamiFour days of the week, I meet with product managers and research from various resources to collect information and create new Go-To-Market material, or update old ones that no longer have valid information due to feature changes due to system updates. I find the most fun in creating new GTM material because, especially for my first project, there are valued offerings that the market is not aware of, and having GTM material for these offerings available to sales teams, means better sales opportunities and greater revenue.

Once a week, I work with the Global Product Marketing team. With this team, I learn about various marketing efforts purely run by the team. I learn about best practices to prepare for new product launches like creating brochures, multimedia and webpages. I also learn about plans and preparations prior to major exhibitions from organizing the products for display to testing the demo units. One more very interesting skill I’m learning with this team is the depth of thoughts that go in creating GTM material, not in terms of design, but in terms of information. What information goes in the material, to whom it will be presented, who will use it and when in the lifecycle of the product it will be used are just a small sample of the questions that are discussed prior to creating new GTM material and when reviewing and updating new ones.

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A Day in the Life of a PepsiCo Category Management Intern- Nina Bulat

Category Management Intern at PepsiCoPepsicoBuilding-Chicago-00907-004a

PepsiCo – did over $66 billion in revenue in 2013, food and beverage portfolio that consists of 22
brands that each did over $1 billion in estimated annual retail sales in 2013

Day-to-Day Activities:

As a Category Management Intern my daily activities varied depending on what portion of my project I was working on. On a typical day, I would arrive at the office by 7:30AM and the first thing I would do is check my emails. This was always first on my list because if there was something important such as a calendar invite for that day or an email that required immediate action, I wanted to make sure I responded as soon as possible.

At the beginning of my internship, after checking emails I would normally begin pulling data from multiple sources to collaborate for my project. With the data I would conduct analyses utilizing different mathematical formulas in order to find out measures such as dollar opportunity, share of wallet, etc. Aside from collecting and analyzing data in order to apply it toward my project, I needed use those findings and recreate them in a visually appealing way in order to present it out in what is referred to as a ‘deck’.  A deck is just another word for a power point presentation.

Another part of my day was scheduling and attending connects. Connects are one on one meetings that are set-up in order to network, further your understanding of the business, and get a different perspective on other divisions within PepsiCo. Personally I did over 25 connects throughout the duration of my internship with people across various channels of PepsiCo I met with people from Space, Strategy, Supply Chain, Marketing, etc. which also included different brands within PepsiCo’s portfolio (i.e. Quaker, Gatorade, etc.).

Also, even though I had a project that I was working on, there would be times where I would need to pull data for my manager or update data in an existing deck. It all depended on what was going on or what needed to be done, but there was always something to be doing it was just a matter of what. A few other day-to-day activities included scheduled meetings with my manager or impromptu meetings with my mentor or other co-workers/interns. Grabbing lunch with fellow interns and/or co-workers was also something that was a frequent occurrence.

PepsiCo Chairman Indra Nooyi Speaks At Investor MeetingAdditional Activities: Aside from everyday functions within my internship, there were a number of other things I did while interning at PepsiCo. I joined an ‘ERG’ which is an Employee Resource Group, attended three different plant tours (two beverage and one food), did community service with other Chicago-based interns at the Greater Chicago Food Depository, and doing a merchandiser route ride. A merchandiser route ride is where you go to different stores; I went to Walmart and Jewel, and stock/re-stock shelves and coolers with PepsiCo products.

A Day in the Life of a Iyka Enterprises Marketing Intern–Martha Arrizabalo

marthaHello! My name is Martha Arrizabalo and I am currently a Full Time MBA Candidate. This summer quarter, I am interning for Iyka Enterprises, Inc., which is an IT service provider that delivers innovative technology to their clients, such as application developments, software solutions and database services. Iyka Enterprises was founded in 2000 by Ms. Poonam Gupta, who is currently our CEO and President.

I’m working at Iyka Enterprises as Marketing Intern, and I must say that even though I’m an intern, this company has given me the freedom to plan and execute marketing campaigns, and to recommend actions in order to align marketing and sales efforts. One of the things that I enjoy the most of working at Iyka Enterprises is that I work with a multidisciplinary team.

A day at Iyka Enterprises would be difficult to define. During the last month, I worked close to IBM, Cisco and Motorola in order to accomplish a partnership between them and Iyka Enterprises. This process involved studying which solutions are the best fit for Iyka Enterprises, following the application process for each of these companies, and taking and passing the training required.

I’m very happy to say that these partnerships are finally signed and now Iyka has a more robust portfolio of offerings to promote among their clients. One of my goals now is to plan marketing campaigns that reach new clients, promoting our new portfolio. In addition, one of the benefits of partnering with big corporations is that we have marketing resources available to use. Therefore, I have to be aware of these benefits and work with the partners in order to take advantage of the marketing resources, such as online marketing campaigns, unsolicited proposal campaigns, events, etc.

iyka

At one of our meetings, where there are leaders from all departments: sales, technical, business solutions, advisory, etc.

Currently, I spend much of time defining the marketing campaigns that we will execute in the short run, and working with the sales team in order to verify the process flow between marketing and sales. I also keep working with partners and our sales and technical team in order to identify those certifications that Iyka Enterprises needs, to be able to promote the offerings required in the market.

I’m extremely happy working at Iyka Enterprises! This is a company that hears their employees and recognizes good ideas. My education and previous experience have given me a competitive advantage, and I’m glad to bring my knowledge into Iyka Enterprises. I also must say that while my internship, I have learned valuable insights about the real business world: I have been involved in meetings with clients, where I have observed the negotiation process. I also have been in sales meetings, where I have learned the difficulties that market is having and how approach them. All these insights have nurtured me professionally, and I’m very thankful to Iyka for giving me the opportunity to obtain valuable business insights that help me to grow professionally.

At the end, when my boss call me and ask me to be in a meeting because she wants to know my opinion about something they are working, is the most rewarding part of my day.

A Day in the Life of the MedQuery Sales Intern- DJ Diaz

djdiazI work for a rapidly growing medical market research company called MedQuery. My internship there is unlike most internships. I am not simply some young kid who does busy work or make coffee. At MedQuery, the interns are an integral part of the team. I work hand in hand with the other employees and supervisors. MedQuery specializes in medical market research recruiting and my main job is to recruit patients and doctors to participate in a wide array of studies.

Regardless of the study we are working on, each day is pretty similar. The day starts by checking any emails, listening to voicemails and generally getting settled in. Then the recruiters and the client service manager for each team meet with the client service and operations director. These Daily Task Focus (DTF) meetings set down tasks to do and goals to reach for each project your team is responsible for. After the meeting then the real work starts. At the initial launch of a study we will send out an email to members of our panel who may qualify for our study with a link for them take the screener online. Most of the time emails are not enough and we need to pick up the phone. A majority of my day will be spent calling through our panel of respondents to see if they would be willing to participate and walking them through the study screener to see if they qualify. Some projects are very easy to recruit for while others seem nearly impossible.

MedQuery is still a relatively young and small company. At only 9 years old and with 14 employees it still has that start-up company vibe. But don’t let the size fool you. MedQuery is growing fast and quickly becoming a force to be reckoned with. Working for a small company has its advantages. The amount of responsibilities and duties that I have would not be possible at a larger company. Similarly, at a larger company I would not get the one on one attention and mentoring that I currently get not only from my supervisor but also from everyone else in the office. I get to interact with everyone in the office everyday and it is helping me learn so much. I have learned more about the ins and outs of market research, how to make cold calls, how to work well with others and so much more. MedQuery is a great place to work with so much room for growth.

Want to work for MedQuery? They are currently hiring! For more information, and to apply to a position with MedQuery, visit this page.

A Day in the Life of the US 99.5 FM Intern- Haley Wright

Me and other interns promoting at the Toby Keith concert

Me and other interns promoting at the Toby Keith concert

My name is Haley Wright and I am an event marketing and promotions intern at US 99.5. US 99.5 is a CBS owned radio station and is the only top 40 country station in the Chicagoland area. CBS owns 6+ radio stations in the Chicago area, but my focus is with US 99.5.

CBS changed their internship program this year to create more of an educational experience. With this, I get to shadow all the different departments of the radio station and learn what goes on behind the scenes in all of these departments. Because of this program, my day-to-day activities are changing every week depending on the department I’m shadowing. I love this experience so far because I’ve been able to see all the different jobs that there are within a radio station and I’m able to get a better idea of what I am interested in and what kind of jobs I’m interested in looking at after graduation. While I went into this internship to focus on and get more experience in event marketing and promotions, I’m loving having the opportunity to get experience within the other departments like sales, digital media, production, etc.

An overview of all CBS radio throughout the country

An overview of all CBS radio throughout the country

While I’m shadowing different departments during the week, many weekends throughout this summer I get to work at concerts doing marketing and promotions for the station and future events the station is holding. At events, we have things like ticket raffles for future events, free US 99.5 accessories, and things like giant head of the artist with a US 99.5 sign that we try and get people to take pictures with. We also give out US 99.5 stickers that give people the opportunity for winning free ticket upgrades or even the chance to meet the performer. All of these things help promote US 99.5 as a station and works to help pull in more listeners for the future. I think its really fun that I’m able to do marketing and promotions while also getting to experience other jobs within the company. I believe that it really helps round out this internship experience and is giving me so much more to walk away with than I could have ever thought.