A Day in the Life of a Walmart Intern- Anna Gleyzer

annagleyzerThis summer I am interning at Walmart’s headquarters in Bentonville, Arkansas. I am working in the Modular and Category Development department in consumables, specifically the laundry care group. Here at Walmart I have two projects this summer. My first project is to help with the assortment discipline process. My second project, the one I will be presenting at the end of the summer looks at how to get consumers to add value to their basket by buying a variety of products in the laundry care group.

I come into work every day Monday- Friday from 8am-5pm. We have multiple buildings here at Walmart but I work primarily at the home office. I will also travel between the Mohawk building (a conference center), and the Layout center, which has products on modulars for our department to work with. I come into work and take a look at what meetings I have that day and what still needs to get done with my project.

walmartblogI sit in a pod with 4 other people: Norm, who is the buyer for the laundry group and Kim, who is the replenishment manager. Then there’s Juan, who works on Keith’s team and does the mods for laundry. Lastly, there’s Jerome who is the buyer for dish soaps and sponges.

Working on these projects consists of multiple things. I work with a lot of data, primarily from a market research company called Nielsen, as well as working with the category team at Sun Laundry Corporation. Their category team has helped me with data, charts, and graphs. My project looks at consumer data of buying behaviors of laundry and looking at what the barriers are to cross purchasing in the 7 steps of laundry.

walmart2I then have lunch at the cafeteria in the home office with some of the other interns that I met. At the beginning of the program, we had a two day orientation and that is where I was able to make a group of friends working in all different departments here at Walmart. After lunch I usually either continue to work on my projects or I attend meetings. There are a couple different kinds of meetings I usually attend. I have meetings with my mentor, Martha, who works in the Marketing building doing market research. Walmart gives everyone of their interns a mentor and manager, so every 3 weeks I meet with her and touch base about how I’m doing and how my projects are coming along. I also attend biweekly meetings with the VP of our department, Corey, and his entire team.

walmart3The main meetings that I attend are assortment discipline meetings. Assortment discipline is a series of workshops that help the buyer know the most information about his category. These workshops include a kickoff meeting, customer behavior tree, and clustering. These meetings look at consumer insights data to help our buyers make the best decisions when buying products looking at customer loyalty.

This summer I’ve been learning a lot. I’ve been working primarily in the laundry group but have had interactions with buyers, associate buyers, and merchandising specialists in other consumables as well. I work with Nielsen data and different excel data sheets that show consumer trends on buying laundry products. I’ve also learned a lot of time management. Walmart is the world’s largest retailer and things move fast in the office. There are new products coming every day from the suppliers and because we rely so much on the consumers, Walmart has to be adaptable to what they want and what they are purchasing.

Walmart has given me the opportunity to work directly in the field that I would like to pursue after college, category management with consumer packaged goods. I have absorbed a lot of information that I will bring to my next position whether it be another role at Walmart, a retailer, or a consumer packaged goods company.

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A Day in the Life of the Chicago Fire Intern- Jack Waite

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In the end this internship will help me in the future because it has given me a diverse and broad learning experience – Jack Waite, DePaul Marketing student and Summer Intern for the Chicago Fire

This summer I have had a wonderful opportunity and experience to be able to work within the Chicago Fire Soccer Club organization as a marketing and events intern. Specifically, I spend most of my time focuses on a specific department within the organization, the club ran recreational soccer league. This department is not only one of the mo st successful areas of the clubs business, but it also is the department that interacts the most with the organizations target market. The interaction on a daily basis outside a conventional has been a great learning experience and has given me insight on numerous strategies for the sports industry. As usual for a professional team, the Fire organization is large which can sometimes be overwhelming and prove to be a challenging place to learn as just a small fish in a large pond. However, working closely on a team of about ten people within a specific department has been extremely beneficial.

In realm of an events intern, day-to-day activities for this internship have remained fairly constant with exception of specific events such as Team USA game watches, tournaments, Fire matches, and other events. The main aspect of this area of the internship is to be at the events and make sure everything runs smoothly giving the fans and recreational players the best experience as possible. However, as a marketing intern my duties and projects fluctuate on a daily basis. Once a week the team sits down to go over the game plan for the day and week, communicate issues and opportunities, and to also brainstorm innovative ideas that would benefit not only the recreational soccer department, but also the organization as a whole. Recently I have brought many ideas to the table regarding the issues I set forth in my marketing plan. My hope is that these ideas and the plan that brought to the table will translate to a greater connection with the team and our specific department of recreational soccer. Additionally, there are some days and nights that I work intensively with the digital and social media specialist. Digital and social media is continuing to grow as a dominant marketing strategy which will prove to be crucial in my overall experience of learning the in’s and out’s of marketing. This aspect of the internship has also allowed me to be extremely creative and innovative which will become a key asset of mine in the future due to this experience. Furthermore, as in all areas of business, including marketing, there is definitely a sales aspect to the internship. Throughout the events and recreational league matches I am charged with the duty to collect payments from teams. Having to promote and sell has definitely gone a long way in developing me not only as a sales person, but also as a speaker to complete strangers, which has shifted from a personal weakness to strength due to this internship.

Overall, I believe this has been a great experience because I have been exposed to many areas of working with a professional sports team rather than just solely marketing. At first there was definitely more of a focus of the events portion of the internship but being proactive I reached out to my supervisor and sought more responsibilities within the marketing space. This led me to being much more involved with social and digital media which I believe has been the most beneficial aspect of the internship because it has allowed me to analyze consumer trends, and implement creative ideas based on my findings. In the end this internship will help me in the future because it has given me a diverse and broad learning experience, as well as, it has proven that there are numerous ways to make an impact within a professional sports organization outside of the front