Through TagPrints Digital, I can build off my passion for marketing through internal marketing while extending beyond that through marketing solutions on behalf of my clients.
Hello DePaul Marketers! My name is Andy Marsh and I am the Managing Partner of TagPrints Digital, a digital marketing and social activation agency founded in 2013. In a nutshell, our 6 person team collaborates with experiential marketing agencies to build technology solutions that interact with social media at live events. By implementing social media activation technology at events, attendees are given an incentive to self-promote the event while brands can simultaneously connect with attendees in an organic fashion. These events range from marketing activations to trade shows with clients such as CDW, NBC, Colgate, and Ciroc, to name a few.
As one of two leaders at the agency, you can find me actively involved in marketing, sales, solution development and much more. Being a relatively new company, inbound marketing is a core component of acquiring new business. As an example, I have formed unique partnerships with leading trade organizations such as BizBash and Exhibitor Magazine. For BizBash, I oversee the acquisition of social media metrics for their expos and then transform the data into infographics to be globally published. For Exhibitor Magazine, the go-to resource for trade shows and exhibits, I will be leading a Google Analytics workshop in March at Exhibitor Live in Las Vegas. This workshop will focus on analyzing website data in correlation to an exhibitor’s offline marketing on the trade show floor. By adopting this inbound approach, we are exposed to key prospects by providing valuable insight from TagPrints Digital with the intent of positioning ourselves as social and digital marketing experts.
As experiential marketing agencies approach us for custom solutions, I manage everything related to the sale while my partner manages the execution and development of the solution. For example, we are currently working with Borden Dairy on an eight week long national product activation. I was the initial point of contact and the TagPrints Digital representative through the entire process. Once the sale was solidified, my business partner handled the execution of the sale.
For those who know me, they would acknowledge my passion for entrepreneurship and marketing. I love taking new risks, especially in the context of marketing. Through TagPrints Digital, I can build off my passion for marketing through internal marketing while extending beyond that through marketing solutions on behalf of my clients. Learning the ins-and-outs of digital and social marketing provides me with deep insight towards the future of marketing progression. Most importantly, this career has provided me with the opportunity to build strategic relationships with top marketing agencies and marketing directors at globally recognized companies.