The ESPN Radio Intern- Taylor DePaola

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Taylor DePaola at her internship with ESPN Radio

As a promotions intern at ESPN Radio 1000, there is a great deal of work that needs to get done and I am always moving about the office. ESPN, as everyone knows, is a very large company and well-known brand. The station has thousands of listeners weekly, as well as those who view our content online and on our mobile app.

 Upon entering the station, I meet with my supervisor, who is the Marketing Director, and find out what my tasks are for the day. In promotions, there is always something to do. First, I collect information from all of our contest winners and input their information into our database of winners. This is important for the marketing department to keep track of because we do not want someone winning multiple prizes. The prizes usually consist of gift cards, concert tickets, or prize packs, which include a variety of ESPN premiums. Then, I will make sure that all of the prizes get mailed out to the corresponding winners. In addition, I will often call those who have won VIP packages to a live Waddle and Silvy broadcast to encourage them to come out to the show.

Well, you might say that this does not seem like much work, but there are at least a dozen winners every day. Now, this is not the only thing that I do as an ESPN intern, but I also work at weekly ESPN events, as well as live broadcasts. These are incredibly fun to be part of. Prior to the event, I have to prepare all the promotions material that is needed for the events. This is packing everything from tee shirts and hats to ESPN banners and tablecloths.  Oh, and the most important thing is the camera! We love to take pictures at our events to showcase the fun and success of the event. Although there is some physical labor involved in setting up the tables and speakers, the event is always a great experience. Fans from all over the Chicagoland come out to see the broadcast, as well as to win some great ESPN gear and tickets to a sporting event. Who doesn’t love free gear and tickets?

At every event, I am representing the ESPN brand. We are all about sports as well as professionalism. The events allow me the opportunity to meet a great deal of people. For instance, I meet the talent of the show, such as CSN Chicago’s Susannah Collins, as well as all the enthusiastic fans that interact with us at the promotions table. I have learned that the more enthusiastic we are, the more likely the fans are going to interact with us.

In addition to the events, I am able to network with radio professionals. I am able to sit in on sales meetings, as well as go on sales calls. I have learned how closely the sales and marketing teams work together. There is constant interaction between both sides of the office, and you can feel the energy in the office. Sometimes there is a bit of a frenzy when sales people are trying to close the deal, but in the end, all is well.

I am really enjoying my time as an ESPN 1000 intern, and I look forward to learning more about the business of radio, as well as learning more about myself as a future marketing professional.

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The Channel IQ Intern- Phillip Moss

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The setup at Channel IQ

Hello, my name is Phillip Moss and I am a Data analyst Intern at Channel IQ. Channel IQ is a marketing research company that focuses on data analytics. Channel IQ is an up-and coming company in the field of e-commerce. Our company looks at product and pricing data and creates specialized reports for our client companies.

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Phillip at his desk, working as a Research Analyst Intern

A typical day for me involves arriving at work at 9am and checking in with 3 account managers. I work part time for 16 hours a week so I don’t have an assigned account manager. Full time data analysts are given a specific account manager. I receive a client from one of the account managers (Go Pro cameras for example) and I would go to my computer station and log onto OnRamp. OnRamp is a program that we use to search the internet for the product pages that our client’s products are distributed on. We check to make sure that the company’s minimum advertised price (MAP) is being honored by other companies. Our job is to match the products online with the actual products that the client lists and to remove information that is irrelevant to the client. We focus on three main websites: Amazon, EBay, and Google. Each account can have anywhere from 100 to a few thousand products. I can go through 1 to 3 product accounts a day, depending on the amount of results that the program pulls for a given product. I have a lunch break in between at 12 each day. I can ask questions at any time, which I had to do a lot in the beginning as I became knowledgeable of both the program and the ways each account manager wanted the reports to be at the end of the process. I also do quality control for the accounts, making sure that the computer accurately collected the data after I matched it.

deskChannel IQ is a growing company. It has about 40 workers. It is difficult to know exactly how many workers are actually there because some individuals work remotely. We have two different departments, the technology department is on the 6th floor and the business operations section is on the 7th floor. All workers can communicate with each other through a program called “Pigeon” which allows for instant messaging. It is very effective in connecting the two floors and allowing each department to stay in touch with day-to-day operations.

I have learned a lot from this internship. I like generating reports for client companies. I also learned a lot about e-commerce pricing policies. I own an eBay business and seeing how companies manage online distributers was very interesting. I believe that my business will be able to grow as a result of the processes that I learned in this internship. Channel IQ also taught me to use analytical skills to make key decisions. I love working here!

The Lynn Hazan & Associates Intern- Mikaela Odell

Lynn Hazan

Hi. I am a marketing student at DePaul University. I currently intern at Lynn Hazan and Associates, which is a marketing and communication recruiting firm. We help companies find top candidates. Our clients contact us and give information about their job openings. We listen to their requirements and create the job specs. I often assist in this process. I post the job specs to LH&A website so job seekers can see what different jobs are available. It is important to spread the new job openings. We always post them on LinkedIn, Twitter and other social media sites. This is something I have done various times.

LH&A has many clients and therefore many top candidates to find. We talk to many potential employees. We interview and send the top ones to the actual company. I have been able to sit in on one interview so far. It is a great opportunity to learn what companies are looking. I also get a chance to debrief with my boss. We review what the candidate did well, and not so well. This gives me a change to critically analyze and therefore understand

how a great interview looks like.

One activity that I often do at the office is researching potential candidates and companies. LinkedIn is a great tool for this. I go through LinkedIn profiles and try to find a match of credentials that fits the job specs. I also research various groups on LinkedIn and post jobs when appropriate. Last week I wrote a transcript for a reference check on one of our potential candidates. I also assisted in creating a video about our company, plus the current job openings we have. I provided my boss with feedback on her dialogue and body language. I also assisted with the recording.

Pictured is Lynn Hazan, Mikaela's boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

Pictured is Lynn Hazan, Mikaela’s boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

LH&A is a small company with the owner, and one other person working there. What makes the company exciting is that they always work with interns. We are currently four interns at LH&A. We are going to create a humorous YouTube video together. The video will showcase what to do, and what not to do, at an interview. We are also going to explain what an interviewer can do, and cannot do. This project is going to be very exciting. This is only one example of how Lynn Hazan, the owner of LH&A, gets her interns motivated and educated. Another example is that we eat lunch together every day. Lynn always has a fun an educational activity planned. She really cares about her interns and makes sure we grow and learn.          Yesterday I received a new project that I will be working on. I am going to create a PowerPoint presentation.  Lynn is going to present it at an Independent Writers of Chicago event this summer. Lynn often attends events and I have gone to three different ones. The events are filled with influential professionals.  Today we attended a Business Marketing Association event. I helped with the set up and then ate lunch with the attendees. Helen McIntoch, global director of marketing and communication at Ingredion, was the guest speaker. She spoke about the marketing efforts behind Ingredion’s big brand change.  These events are insightful and I get to see how companies use marketing to become successful.

Being an intern at LH&A is great because it prepares me and teaches me about the job search process. I am also learning how to interview and how to stand out from the competition. My writing and researching skills are improving as well. Overall, LH&A is a great place to intern at. Here is the link to our website: http://www.lhazan.com/content/index.php. Check it out.

The Greenerdealz Intern- Karen Cruz

I work for a Chicago start-up company called Greenerdealz. My official title here is Account Executive Intern. My role contains various duties ranging from Marketing, Management, and communication with the company’s vendors.  The size of the company is currently small.  There are two Account Executive interns, me being one of them. Together, we work closely with the owner Michael Kolody by staying in communication with him on a daily basis through e-mail or phone and meeting in person once a week. During these meetings we discuss potential opportunities for deals, potential vendors, make phone calls, discuss local events around the city which we want to attend, and at the end we are given tasks to complete during the week. These tasks are usually to make phone calls, confirm booths at events, and also to seek out companies that might be interested in working with us. Often times, I also accompany the owner Michael in meetings with vendors. We work together in pitching deals and closing agreements. Most of my work is done on my own time, through phone or computer.

karencruzAs a whole company, we also have full staff meetings every 2 weeks on Fridays. These meetings usually include all 12 of the people in charge of media animations, technology, accounting, and social media. During these meeting we each share our progress and our next goals. Most of the meetings are also recorded by our social media/technology staff. The purpose of this is to document the company’s progress, and also to create a documentary-like segment to our website.

On a daily basis, I am assigned “follow-up” calls or e-mails to vendors or companies. I usually get these notifications through the CRM system we communicate through. I also do online research of new local businesses that we can get into contact with to work together.

Through this internship I am learning all about communication, persuasion, cold calling, professional business writing and speaking, contracts, and also promotions at the events we attend. It has also helped me in general as a person, I am now more confident and am able to with hold a conversation with strangers. Overall, I am really enjoying my time here with Greenerdealz. Everyone that works and interns here is fun to work with and also very helpful. What I like the most is that they are very flexible and that I am allowed to work on my own most of the time, being that I live about an hour and a half away from the city.

The Changing Worlds Intern- Felicia Chen

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Felicia’s Desk at Changing Worlds

Helping Changing Worlds

I am a Marketing and Communications Intern at Changing Worlds, a nonprofit organization that fosters cross-cultural understanding through oral history, writing, and art programs. It has about 10 employees in office and many rotating volunteers and interns. I work closely with my supervisor, the Manager of Earned Revenue, Marketing and Communications. I spend most of my time at the computer station, a place in the middle of the office mostly for interns and volunteers. I am part of a new project targeting new audiences for Changing Worlds’ programs, and on the side, I do updates on their databases and draft emails for their different campaigns.

My day to day activities always consist of some kind of data entry, market research, and audience profiling on new audiences for our art programs and travelling exhibits. It can be very tedious and dry, but my supervisor gives me some other work to balance it out. Besides this, I am also working on our greeting card campaign for May holidays, such as Teacher Appreciation Day and Mother’s Day. These greeting cards are sold in sets and deliver messages of peace, courage, and cultural understanding. Last year, the sales for these greeting cards weren’t very good during this period so I am responsible for drafting an effective and appealing email. Then after the responses, I will analyze and record it.

So far, this internship isn’t very eventful as we are still in the first stage of researching our target audiences. But next month, we may take action, move forward, and see some fruitions of our work. It may not be as exciting as one may think in the beginning, but it will get interesting later. This internship is a great way to experience what an entry-level job may be like in the future, and have some experience working in an office.

 

 

The RCM Asset Management Intern- Stephanie Gilmore

RCM Asset Management

RCM Asset Management

Marketing is something that has always interested me and I was working at a job that was vaguely related to marketing for a few years but it definitely was not something that interested me in the long-term. When I started my job hunt, I was pleasantly surprised when I came across a Marketing Internship at RCM Asset Management. While I did apply to and speak with other companies RCM really stood out to me. The job description and the atmosphere at RCM sold me on their internship. For so many years, there were many different facets of marketing that interested me but I never had the chance to really get my feet wet and RCM gave me the opportunity to try out many different aspects of marketing. I was impressed by the variety of projects I would be working on.

My first day on the job was a little bit of a culture shock for me (in a good way), coming from a large media company and switching to a small financial services company. All of my colleagues were very friendly and I felt comfortable right away. My first project was to work on the intranet (internal portal) and in order to do so I had to interview all of my colleagues and find out about what the type of work they did and what their backgrounds were. I enjoyed doing this because it was it was a great way for me to find out more about my coworkers and how the company operates.

The thing that surprised me most about the Marketing Intern role at RCM Asset Management is the amount of autonomy I have been given. My boss is extremely intelligent and passionate about the company and she allows me to be as creative as I want to be and is always open to new ideas. She definitely is not a micromanager and that is refreshing. It is amazing to have the opportunity to collaborate with her.

My daily tasks include working on different marketing initiatives- whether that is writing internal and external marketing communications, making changes to the company website, posting to social media or brainstorming ways that we can better engage our clients. It is exciting to work for a financial services company because the company is targeting a very specific client and therefore, we have to find creative and innovative ways to connect with them. Another interesting part of this internship is finding ways to differentiate the company from the competition and communicating our competitive advantage. It has been intriguing meeting with different people in the company and public relations and marketing companies and hearing their perspective and learning about how different companies are communicating with their clients.

Overall, deciding to take advantage of this Marketing Internship opportunity at RCM Asset Management has been one of the best decisions I have ever made. I feel like I am learning so much every day on the job and I am getting a lot out of it. It has also surprised me how much this internship and my classes complement each other. It is amazing to work somewhere where I am excited to go to work each day. I would definitely recommend looking into an internship opportunity to anyone who is looking to make a career transition.