A Day in the Life of the Berlin Packaging Intern- Hannah Pulliam

“A Day in the Life of a Marketing Intern”

As told by Hannah Pulliam

When I received an email from my Consumer Behavior professor at DePaul about an internship opportunity, I didn’t really think too much about it. I already had two job offers for the summer and decided just to apply in case it went somewhere. After I got offered the interview, I really started looking into the company. Berlin Packaging is a hybrid packaging supplier and has a work culture like none other. Everyone is highly competitive and they work ruthlessly to thrill our customers. I could not have picked a better place to intern.

May 13th brought me to the corner of Monroe and Canal to begin what would end up being an even better experience than I imagined. My first day was chalk full of meetings and getting to know the company and its culture. I also received news that my supervisor would be leaving in two weeks to take a new job at a different company. This meant that my internship would be taking over most of her role. The immediate increase in responsibility was a bit overwhelming at first and still can be but being the sole market researcher for Berlin is highly rewarding. I talk to sales people about different industries and get research requests so they can be knowledgeable and helpful when dealing directly with customers. I use Datamonitor and Euromonitor to research different categories and make presentations for either sales people or our prospects and customers. We have 24 business units around the country and are worth around $800 million.

Hannah P 2

I am also helping out with social media and doing other tasks around the office. As a marketing intern, I have the privilege of being involved with the corporate office as well as Studio One Eleven. ‘The Studio’ is a part of our company that is incredibly unique in the packaging industry. Its creative design and marketing services are offered to Berlin customers for free with a commitment to our packaging.  I have been writing Tweets daily and try to find interesting articles that are relative to what we do. We pride ourselves in innovation, especially with Studio One Eleven.  I also write ‘packaging perspectives’ for our website which are blogs about trending topics in the industry.

I have gotten the opportunity to travel to South Bend, Indiana for customer experience meetings with the South Bend Silverhawks, a minor league baseball team owned by our Chief Executive Officer Andrew Berlin. I have been able to be a part of important conference calls with other companies. I have been lucky to meet and work with some great people and have valued my time at Berlin Packaging.

A Day in the Life of the ACH Food Company Intern- Matt Zaruba

My name is Matt Zaruba. I’m a going to be a senior at DePaul University and I’m pursuing a degree in marketing with a concentration in sale leadership and I am also minoring in management. This summer I’m interning at a company called ACH Food Companies, Inc. ACH Food is a consumer packaged goods company and is a child company of Associated British Foods Inc. (ABF). ACH Food has many brands under its name, brands such as; Mazola Cooking Oil, Fleischmann’s yeast, Weber Grill seasonings, and many more. ACH Food Companies, Inc is located in Oakbrook Terrace, IL and is located in the Parkview Plaza.

Here is Matt's desk!

Here is Matt’s desk!

I will be working in the marketing department and will be assuming the duties of an assistant brand manager for the various brands and products that ACH Food produces. My day to day activities vary on most days but there are some routine duties I fulfill every day. On a typical day I will come into the office and will pull data from Information Resources Inc. (IRI) and analyze it. When analyzing the data I’m looking for trends or information that will help tell the story of a product in the market; whether it be showing growth in a specific region or seeing where there is a pricing sensitivity to the market. But like most jobs, there are various other activities that I’m engaged in at a work. For example one day I attended a focus group study in Chicago to see how well our commercials conveyed the message of our product. Other days I help the assistant brand managers with working on creative free standing inserts (FSI) and packaging for some of the new products that will be launching soon.  I also have been engaged in several sales meetings as well as segmentation and advertising meetings.

ACH Food Companies, Inc. is a relatively big company with 500-1000 employees working in the various locations throughout North America. There are corporate buildings in Illinois, Tennessee, Iowa and Mexico. ACH Food packages consumer goods for sale to business retailers and they also manufacture some of the brands that they own such as Mazola cooking oils. The main manufacturing plant for ACH Food is in Ankeny, Iowa.

Here is a focus group from Chicago!

Here is a focus group from Chicago!

So far working at ACH Food has been an amazing experience. I was nervous to start working in such a large office but I was give good direction and help by my co-workers. I was surprised the amount of responsibility and trust that my superiors and co-workers have given me and I have learned a lot of vital lessons from that. Working in as an assistant brand manager has helped point me in the direction of where I want to take my future career. I am learning a lot of professional skills from my co-workers and how to deal with clients and other professionals with troubling situations. I have also gained a lot of knowledge on the field of marketing in many ways ranging from advertising, sales, category management, packaging and many more.

A Day in the Life of the Magid Glove and Safety Intern- Joyce Dong

Magid Glove & Safety Marketing Intern- Joyce Dong

I am Joyce Dong and an international student originally from China, Shanghai. I am working for Magid Glove & Safety as a marketing intern, which is my first job in United States. Honestly I was so excited that cannot wait to start my internship life. First let me slightly introduce the company I am working for. Magid Glove & Safety is a mid-size family-owned company dedicating in manufacturing and distributing in personal protective products (i.e. protective gloves, protective wearables, ear/eye protection). My company was posited in the mid-range amongst the entire PPE (personal protective equipment) industry, rooting in current position primarily depends on its value-for-money pricing strategy attracting corporate and individual customers pursuing high quality but fair price.

My daily working duty basically is coordinating to whole marketing department, being the back-up power. The range of my work is pretty wide, from conventional marketing dealing with prospective leads to marketing research to social media to event marketing and to such trivial works as data entry, hotel reservation and etc.

Joyce Dong_Photo for Blog Content

When coming up with a special day so far at Magid Open, I will say that day belongs to Magid Open House Day.  I felt that it was the first time that I showed my value to be a Magid intern. Our marketing department worked for a whole month to plan for this event. Magid Open House, basically is the event to bring our big corporate clients and vendors to know about Magid products, including how it manufactured by showing them our manufacturing plant, how Magid do with the warehouse management system, exhibiting all Magid and vendor products.  We arrived at office and started to work at 7 a.m. on that day, decorating our venue with colorful balloons and ribbons, setting up sign-in table with sign-in sheet and name tag prepared, hanging up parking guiding signs and setting gift tables with souvenir bags orderly arrayed. Anyway, it was a busy morning. Our open house event started at 10:30 a.m. when clients, suppliers and vendors were coming one by one, my busy day official began. My duty at this event was to pitch photographer and accompanied to those suppliers from China doing translation if necessary when touring around Magid factory and warehouse. After lunch time serving them with snacks and beverage, those people started to visit around the exhibit booth for Magid and vendor’s products. This open house event offered a chance, for client, to better understanding Magid’s commitments that be your reliable safety solution provider; for vendor, showing them how Magid do business including manufacturing and distribution, basically exhibit Magid business potential for co-op program (co-op program is that Magid sold 3M, Ansell, DuPont products together with Magid products, in order to raise fund from those company for marketing use).

From this less than a month working experience in Magid Glove & Safety, I learned a lot from my co-workers about marketing professional knowledge. The most valuable part for this internship I will say it open a door make me start to know this PPE industry, which is a blank in my information base before. To be a good marketer, only know one or a couple of industry is far from enough. A good marketer should be an expertise in every industry and well informed about every industrial tendency lately happened worldwide, in which way one can develop an acute market insight to optimize marketing strategy pushed by mainstream impulse.

A Day in the Life of the Mead Johnson Intern- Katherine Harbin

A Day in the Life of the Marketing Intern

Hello!  My name is Katherine Harbin and I am a DePaul MBA student set to graduate in November 2013.  For the summer, though, I am working as a marketing intern for Mead Johnson Nutrition at their global corporate headquarters in Glenview, Illinois.  Mead Johnson is a company that specializes in pediatric nutrition – specifically, infant formula and pediatric vitamins.  It’s funny; one month ago I knew nothing about infant formula, breastfeeding or babies in general, given that I don’t have any children.  Now, however, I feel like I can go on forever about these things in surprising detail.  It’s all part of a day’s work here at Mead Johnson, and I’m certainly learning a lot.

The interesting thing about infant formula is that it has both consumer packaged goods (CPG) and healthcare/pharmaceutical aspects.  This allows me to gain experience in two very valuable fields.  I work with the team targeting the North American market, which is very different from the Global marketing team, whose main focus is in the developing world.  In the United States the birthrate is much lower than in the developing world, so there is a large difference in the macroenvironment and what the consumer is looking for.  I spend my days thinking about what can help new American moms take care of their babies, and how our company can better serve their needs.

This is the office Katherine works in.

This is the office Katherine works in.

As for the company as a whole, Mead Johnson is a major player in the international pediatric nutrition environment, with $3.9 billion in sales in 2012.  The company has operations in over 50 countries, and is truly a global company.  Since breaking off from pharmaceutical company Bristol Meyers Squibb and launching an IPO in 2009, Mead Johnson has enjoyed a rising stock price as investors appreciate its strong business performance throughout the world, and particularly in the largest infant formula market – China.

Given this background, I truly do feel lucky to be here and gaining corporate marketing experience, especially as I am undergoing a career change and did not have this kind of opportunity before.  Reading extensive marketing research and analyzing data have developed my way of “thinking like a marketer,” and Mead Johnson is very generous in allowing me to participate in daily meetings and interesting projects.  I can’t believe it’s already been one month since I have been here – pretty soon I’ll be back at DePaul, but for now it’s great to be back in the working world and gaining essential experience I know will help me in my career path.

A Day in the Life of the Black Diamond Solution Intern- Shahram Abbas

A Day in the Life of a Marketing Intern by Shahram Abbas

This summer I am working for Black Diamond Solutions. Created in 2004 Black Diamond provides a roadmap to connect your company to the 21st century. Through IT vision, IT process, and IT solution, Black Diamond will guide you through everything your company needs to operate in today’s market. Black Diamond provides businesses with network infrastructure composed of servers, storage, and virtualization, to help them those companies become successful. They also provide application security and cloud computing to help their clients protect and backup data. It is a private company that employs less than 50 people so it’s a small company.

I was hired by Black Diamond Solutions as one their main marketing interns. My main focus of area is blog researching/writing and SEO work. I help them optimize their website so they appear in Google rankings. Through link building and blog commentating, businesses in need of IT services can find us through the links provided in the comments I write in blogs. Basically, I try to find blogs or websites that are high ranking in certain keywords and then I will comment and link that comment back to our blog. This helps us get a higher Google page ranking and get more clients. I also use Google analytics and other sites to determine how are link building is doing. Google analytics helps our business determine who is clicking our links through social media, blogs and much more. It helps us analyze how effective we are in promoting our blog. In addition, I also help my supervisor work on a new blog. My task is to research different topics in technology and write a paragraph or two about it. Then we use SEO to promote our blog so more people know about Black Diamond Solutions.

Here is Shahram working at his desk!

Here is Shahram working at his desk!

Even though this internship is unpaid, I really enjoy this internship because it allows me to demonstrate my classroom experience in the real world. This internship helps me build experience and knowledge in the marketing field.  I am gaining so much more knowledge in this internship, in which I can help build my career off of and use it as a resume builder.  It gives me discipline and focus that helps me boosts my self-confidence. This will give me an opportunity to really show how hard working and dedicated of a person I can be. Through this internship it gives me skills for future jobs.  To conclude, this opportunity will help me get recommendation from my supervisor to help me in future job interviews and it looks good for my resume.

A Day in the Life of the Prudential Rubloff Properties’ Intern- Tania Hollander

A Day in the Life of a Prudential Rubloff Intern

Hello all! My name is Tania Hollander and I am an intern for the marketing department at Prudential Rubloff Properties. In 2009 two centers of real estate, Rubloff Residential Properties and Prudential Preferred Properties, merged together to form what is know today as Prudential Rubloff Properties. Since then, Prudential Rubloff Properties has grown and prospered into one of the leading real estate firms in the Chicagoland area.

My day at the office beings at 9:30am, but I always check my work email while walking to the office to make sure I am caught up on anything I might have missed over the weekend. As I only work Tuesday, Wednesday and Thursday things occasionally come up on Friday and Mondays and I like to be ready when I walk in Tuesday morning. I usually have an email from my manager on what she would like me to work on for the day, but if not I stop by her desk first to see if there is a top priority task I must complete. If not, I head on over to my desk to start my computer and get ready for the day!

My day-to-day tasks are a bit confusing to explain to someone who is not in real estate but I’ll give it a try! Once my computer is up and running, the first thing I always do is make sure I have no new eCard requests from the agents who I assist. ECard’s are simple virtual mailing cards that I create for agents upon request. The eCards are quick and easy to make, but I always want to make sure the agents approve them before I send them out, which is the time consuming part. After checking for any new requests, I next look to see if I need to update any of the homes listings, prices and photos online through our internal database. It’s fairly simple but as there as so many homes being sold it can take a long time! After I complete those tasks, I have pending projects that I must attend to that range from creating a blog post for Prudential Rubloff’s blog or drafting a social media content plan for their Facebook and Twitter account.

Prudential Rubloff Properties has fourteen different offices located throughout Cook, Lake and DuPage County. Chicago alone has six different offices! I work at the ‘Mag Mile’ office, which is also known as the corporate office on Michigan Avenue. Today, Prudential Rubloff has grown to become a leading real estate manager in Chicago and has nearly 850 sales professionals and staff. It has grown quite a lot since 2007!

So far my internship has been great! Not only have I met many new and nice people, but also I have learned that there is much to real estate that I had not known about before. Also, working in the corporate office I have learned that there is much that goes on that is not seen with the plain eye. My internship has provided me with the inside look into how a business is run and has given me much more respect for people who have the usual ‘desk job’. I still have a month left to go and cannot wait to see what else I learn!

Prudential Rubloff is now hiring interns, if you want to apply send your resume to ksteven6@depaul.edu

A Day in the Life of the Forever Yogurt Intern- Paula Chudy

A Day in the Life of a Forever Yogurt Marketing Intern

Paula Chudy at her internship with Forever Yogurt

Paula Chudy at her internship with Forever Yogurt

In the world of franchise business, constant product innovation and strategy is your bread and butter. On June 25th I started working at Forever Yogurt as a Marketing Intern. My main responsibilities include product research and product strategy implementation. Every day when I come to the office I start my day with coffee and a quick update meeting with my manager.  This helps to keep me up to date and on track with my projects. Excel, Power Point, Word and Google are my main work tools.  The majority of my time I spend researching information required for a project I am working on. Then, I gather data in a Word document or Excel spreadsheet and use it later when delivering my project in Power Point.

Currently, I am working on the “blizzard” type frozen yogurt as Forever Yogurt wants to expand its product offerings by adding a new form of frozen yogurt. Such a new value proposition might attract new customers and get current ones excited about Forever Yogurt. We would like to implement this product this summer as we are in the peak season. Also, the other exciting project that I am working on is cold brewed coffee. This product is becoming very popular as it is differently brewed from a typical iced coffee. Famous for dropping jaws and teasing appetites, this is the legendary method that takes between 2 and 24 hours — and sometimes longer. It is theatrical but deceptively simple, and can be enjoyed with or without any special equipment.

After spending most of my morning researching information for my projects, I grab lunch with my manager and some other employees. Because we are located at the heart of downtown we have an access to great restaurants and lunch places.  Sometimes, instead of going out for lunch, Forever Yogurt management team cooks burgers and other goodies for our team.  After lunch, I go back to work finishing up my research and organizing it in a Word document and Power Point. Closer to the end of the day, I discuss my work progress with my manager and look into my workload to prepare for the next day. A day in the life of a Forever Yogurt Marketing Intern is interesting and involving. I’m looking forward to seeing the projects I am working on being implemented and successful.

A Day in the Life of the 3M Intern- Nick Barbera

I am working for 3M American multinational conglomerate corporation that is based in NB 1Minnesota. Most people know 3M for some of their famous products that they use everyday like Post-it notes, Scotch Tape, and Command Strips, but what people don’t know is that they come into contact or use 3M products 150 times a day without knowing it. 3M products are in your car, phone and even in the building that you work or live in. 3M is a Dow Jones industrial average company and is rated as the 3rd most innovated company in America, only behind companies like Apple and Google. I am working in the Commercial Graphics division. This division makes all the vinyl wraps that are seen on cars, trucks, buildings, and signs all across America. Some major trucks that are wrapped using 3M material are Dr. Pepper, Coke, Pepsi, Wal-Mart, Target, and many cars that you see wrapped on the streets.

Trucks with advertisements like this are seen all over the country!

Trucks with advertisements like this are seen all over the country!

For my job I am focusing more on the individual shops that apply these wraps to cars and trucks. There are different types of films that 3M sells that are used for different applications and I try to help out customer understand what films will work the best for them and their shop. My title is Sales Representative so I make sure that the customer is educated on our products and what they can do for them. We do not sell direct to the customer, we sell through distribution centers so another part of my job is to educate the distribution reps on our products so when a 3M rep is not with them they can still educate the customer about our products.

My day to day activities start with setting up my schedule for a whole week. That means call distributor reps and set up joint sales calls with them. Next part would be making those sales calls with them to the end user of our products to ensure that they are using our products as well as making sure we can capitalize on sales that we don’t currently have. Next I have to fill out Seibel information on all the customers that I go into. Seibel is a CRM system that helps sales reps know what is going on in accounts as well as know what to talk about when you getting ready to go into that account. The last part of my job is to fill out all the proper expense reports as well as any other paper work that is due each week.

A Day in the Life of the Millward Brown Intern- Fiona Ju

My Wonderful Internship in Millward Brown

This summer, I am working as a research assistant intern at Millward Brown.

MIllward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research and consulting organization after Nielsen Company. It works with 90% of the world’s leading brands. The company was founded in 1973 and is based in Warwick, United Kingdom with a network of more than 75 offices in 55 countries.

Fiona Ju at her internship desk!

Fiona Ju at her internship desk!

It provides research-based consultancy services that help marketers to manage their brands; and focuses on specific assignments and supports marketing programs. The company also offers neuroscience techniques, such as implicit measurement and emotional priming, facial coding, and eye tracking that create a possibility to get inside the mind of the consumer; and conducts workshops that unlock and inspire brand ideas in customers.

Generally speaking, my daily job is importing and exporting data from Millward Brown’s database which is called Roster, the most powerful database in the world. Also I need to analyze the data based on my clients requests and act as a subject matter expert on software and tools related to data delivery, particularly in the area of PowerPoint and other potential tools for delivering data to clients. My team is working for Procter & Gamble and our job is to offer P&G whatever data they want for developing their business. I collaborated with the team everyday and create aesthetically pleasing templates for them. Because of the hundreds of products P&G offered to the public, our workload is very heavy, for most of times, I need to work on several projects simultaneously. However, I really enjoy the busy work because it makes everyday count for me.

The people who work there are very nice and they are all experts in marketing research field. They are very intelligent, highly motivated and hard working, usually they arrive in the office before I get there and I never saw they leave at the time when they should get off work. My colleagues are very accessible, and are willing to jump in and help. I do learn many from them.

I cannot imagine how lucky I am that I got such a superb internship as an international student. I cherish this job opportunity so much and I am trying to learn new things everyday from this intern position. As a graduate student who wants to find a job which is related to marketing research, it is definitely a great start for me to begin my career in the United States. My internship experience in Millward Brown is awesome and I am willing to tell all my friends that we can find a good internship so long as we keep trying and never give up!

–Fiona Ju

The C.H. Robinson Intern-Allyson Turner

downloadI am a carrier sales representative intern for C.H. Robinson. I work directly under the number one carrier sales representative Paul Bogacz. My company is an international Fortune 250 company, the Chicago Central Branch housing 800 people.

In the mornings, I start my day off by looking at the shipments booked from the day before. I call the drivers and dispatchers and verify location and times of arrival and departure. We log every movement the driver makes with the load during the shipment. Once I have checked the previous loads, I work on compiling the driver information for the loads leaving the shipper that day. Once everyone has been checked in, I begin booking the loads that have yet to be assigned. When booking a load, I can receive a call from a random carrier, or have to search in our databases for a good fit. I look at their location, rating, and desired rates. Then, I begin to haggle over prices and “dollars per mile” that they want versus what I can pay them in order to still have a margin of commission for my representative.photo

Every day is busy and fulfilling. I try to book more loads than the day before and learn the secrets of the trade. I have learned exactly what makes a shipment more desirable than others aside from the monetary value assigned to them. I was evaluated by my direct superior, Paul, on Monday, and he gave me a perfect review. I was even asked to come back during the school year in my free time and work during my winter break. Three weeks into my internship, I have been offered a job after college. I am extremely happy with the way my internship has been going.