A Day in the Life of Marketing Intern at RPA Advertising- Cecelia Metzdorff

8During my senior year at DePaul, I have had the pleasure of working at RPA Advertising. RPA, a full-service advertising agency, is headquartered in sunny Santa Monica, CA with seven regional offices throughout the US. RPA has 725 full-time employees across all offices and our Chicago office has about 10 of those team members.  My position is as an Assistant Local Media Negotiator. If you’re like me when I first saw the job title, you’re probably wondering, what in the world does that mean?

Trust me, it’s not as complicated as it sounds. My role falls under the Local Media department, whose basic function is to negotiate TV and Radio airtime for our clients’ commercials. Some of RPA’s clients include Honda, Acura, La-Z-Boy, Dole Fruit, and apartments.com.

11In my position, I assist the Local Media Negotiators with the execution and maintenance of media schedules. After a schedule is negotiated and ordered with a station, the best-case scenario is that everything runs exactly as it was ordered. However, there are reasons the TV or radio station sometimes cannot air the spot. A few examples of why this would happen are scheduling changes, breaking news, a rain-out or overtime during a sporting event, a new special being added to the schedule, a program getting cancelled, or even the station overselling the time slot. The station will come back with their best “makegood”.  A “makegood” is an offer where the station will make the spot purchased (that is unable to air as ordered) good in another program and/or time-slot with equal or better ratings. One responsibility of my job is to negotiate and reject or approve makegoods. For example, the Local Media Negotiator purchases a 1030-second spot in the Big Bang Theory to air in May. As May approaches, the TV station changes their schedule and sees that The Big Bang Theory may not be airing that week. The station would send a makegood for Modern Family. In this situation, I would pull Nielsen demographic ratings and consider the client’s marketing objectives to make sure that Modern Family targets the same or a better audience than The Big Bang Theory. If it does, the makegood will be accepted. If it does not, the station will send me a new makegood for evaluation.

Another aspect of my role is processing the media billing. After the schedules run, RPA needs to pay the TV and radio stations.  One of my responsibilities is to make sure everything ran correctly and within client guidelines before payments are processed.  Sometimes the stations will remove spots or makegood spots without approval. In those cases, I communicate with the stations to find out what happened and if it can still be approved for payment. These are some of my major tasks; however, I have other tasks as assigned as well.

9Before starting at RPA, I didn’t know a lot about how the advertising world operates aside from what I learned watching Mad Men. My role has allowed me to learn a lot about how the industry works and get hands on experience doing work that keeps the agency successfully operating, rather than busy work or intern projects that never see the light of day. The culture is laid-back and everyone is very approachable with any questions. I’ve thoroughly enjoyed my time at RPA and I’m proud of the work that the agency makes for our clients. It’s pretty cool knowing that your agency was responsible every time you see a Honda ad!

I encourage other Marketing majors to branch out from current notions of marketing roles and to try something new – I’m definitely glad I did!

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A Day in the Life of a United Airlines Intern- Michaela Hrbacek

I work for United Airlines as the Community Affairs Intern. The community affairs department focuses on building and maintaining partnerships with non-profits and building employee engagement and volunteering programs. Employee engagement in volunteering helps work culture, promotes team building and passionate community members, and most importantly benefits those served by volunteers.

United Airlines has over 82,000 employees living on 6 continents. The employees, as well as the customers, are global, which means always being respectful and culturally aware of those around you. There’s a huge variety of careers at United—there are pilots, flight attendants, operations & logistics, corporate support, and so many other roles. United wants their employees happy with the work they are doing, so moving around and changing career paths within the company is very popular and even encouraged.

As the intern in the department, I ran the Adventure Bear program, which is where groups of employees visit nearby children’s hospitals to distribute our Ben Flyin’ teddy bear and activity books. On top of that, I have aided in building out employee volunteer activities with local non-profits in Chicago, Los Angeles, San Francisco, Houston, Denver, and Newark/New York.  My day-to-day activities usually include a lot of communications—I’m either on my e-mail or on the phone, talking with my coworkers in different regions around the U.S., or talking with outside organizations and coordinating events and programs for employees.

While I’m cooped behind a desk most of the time, I get to do really cool things out of the office as well. Just last week, I went to the American Cancer Society’s Discovery Ball Gala, which included huge companies like Boeing as well as political and celebrity figures like Rahm Emmanuel and James Corden. It’s really cool that I was able to go to the Gala, and sit second row, as an intern. We also do big volunteer events that I get to help logistically set up, and then execute day of. We did a food packaging event where almost 300,000 meals were packed by the top officers and executives at United. It was great to see their passion and commitment to underserved communities. It creates a great company culture, and definitely rubs off on the employees.

I’ve really enjoyed my position at United as a Community Affairs Intern. It’s been great to develop my communication skills—making sure I am concise and clear, getting all pertinent information out there without adding in confusing details. I’ve also been able to develop my skills with Microsoft Office, and most significantly, my excel skills. I’ve been able to work with many departments within the company—government affairs, environmental affairs, and PR, just to name a few. It’s nice to be able to network and create awesome opportunities. I’ve had a great experience so far, and look forward to continuing my work here. The flight benefits don’t hurt either.

A Day in the Life of a Signature Branding Intern- Stephanie Cucinella

16Signature Branding is a high-end merchandising solutions company for artists, musicians and music festivals. They focus on delivering product that has high quality material and visual art that captures the client’s vision, while offering better revenue generation opportunities for the clients. They carry a competitive advantage from creating product from low cost strategies but consistently delivering the best possible solutions. The company believes that when fans have better merchandise from artists, more sincere and long term relationships are built with the artists.

As social media marketing intern at Signature Branding I have the responsibility to create original posts on all social media platforms, including Facebook, Instagram and Twitter, analyze the engagement and sales that correlate with posts that I create promoting the product.

Additionally, I audit social media pages for clients, competitor’s companies, festivals, artists and musicians that the company would like to work with in the future. I interact on those pages and share the page’s content to create engagement. One of the most important day-to-day tasks for the social media marketing intern is to keep up with current trends, lineup releases, new art, and new songs from musicians. When everything can be connected, it is easier to tag the pages in a post drawing more attention from outsiders and people who do not “Like” Signature Brandings page, but like pages that Signature Branding has interacted with.

15This post was on Signature Brandings page, it shared another company’s article off their Facebook page that discussed a music festival and musicians that Signature Branding would like to work with in the future. On Signature Branding’s post I was able to tag that music festival and artist from the article, and connect them to our current client’s music festival where the same artist played at in 2016, bringing together our current clients and future clients while also still promoting our brand. Being aware of these connections helps Signature Brandings page become more exposed to different audiences within similar demographics. It is a way of online cross-promotion.

I also have been getting more involved in photoshoots, collection releases and information about upcoming projects. The more involvement I have in these internal projects, I am able to communicate about these upcoming releases on social media. The more that is communicated about the company on social media platforms, we are able to build more relationships with customers, clients and clients fans. For example, Signature Branding is releasing “collection one” at an event the company organized. The event includes a panel of Chicago natives that work in the streetwear, art, fashion and music industries and will discuss the intersection between music, art and fashion. Leading up to the event, I have created posts that talk about the panelists and focused on individual talents each panelist has, then connected it to their relationship with Signature Branding.

14           I enjoy everything I do at Signature Branding. I am interested in the music, fashion and art industry and enjoy exploring new music, artists and festivals. This intern ship is helping me network and broaden my knowledge about music, genres, artists and festivals. I am learning about companies, brands, artists, and musicians all over the United States I have never heard of. I have freedom to engage and interact with companies, musicians, artists and festivals I enjoy while also promoting Signature Brandings products. One thing I love about Signature Branding is the sincerity, determination and creative design behind every product. I have stickers, prints and clothing from Signature Branding that I love, not only do I get to learn about all these people and companies in the industry, I get to promote a product I sincerely love.

A Day in the Life of a GYMGUYZ Intern- Jessica Genovese

I work for a company called GYMGUYZ. We are the leader’s in-Home Personal Training, and are committed to enhancing and changing the overall health and fitness of individuals worldwide. GYMGUYZ was founded in 2008 by Josh York, and the company had an immediate kick-off. To date, there are over 100 GYMGUYZ franchises in over 15 states, and we are currently working on opening a franchise in the U.K.

20While in the office, I search for different marketing events that we can display a booth at. I have to make sure that the events are affordable, realistic for us, and will be heavily populated. Negotiating booth pricing is also an important task, since our marketing budget is extremely low. Once my marketing events are booked, I go and attend these events with the goal of obtaining contact information from interested leads. After the marketing events, I call all of the leads and try to book them for our free assessment. Along with marketing events, I attend various amounts of Networking Events to try and build relationships with businesses. Once there is a relationship, I book a meeting to try and sell our Corporate Wellness Programs to their company.

I have learned a lot working here. I have learned how to create email campaigns, and how to tell which are successful or not. I have learned and became extremely comfortable with networking, and using networking to expand our business. My telemarketing skills have also improved with the high number of phone calls I conduct each week. Most of all, I have learned that “Success isn’t given, It’s Earned”. Working here and starting up a brand new company has taught me how difficult it is just to break even every month. I have taken into consideration how strategic you must be to earn business, and most importantly, retain business. I am very thankful for the opportunity to be able to lead a marketing team, and to learn the process of starting up a brand new company.

A Day in the Life of the Greenheart Travel Intern- Elyse Van Bloemen Waanders

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I’m reaching the halfway mark of my internship and so far it has been an amazing experience. I’m currently interning at Greenheart Travel as a travel volunteer intern. Greenheart Travel is a division of a larger company called Greenheart International. My division specifically focuses on cultural immersion programs for teens and adults. We offer six main programs; high school abroad, teach abroad, work abroad, language schools, and volunteer abroad. Greenheart Travel itself is a much smaller company. We have ten people working in our division. Each person manages one or two of the programs.

My day-to-day activities vary everyday as I’m constantly adding new projects to my schedule but my days start off pretty much the same. I get to work check emails and enter new leads into Salesforce. Leads are prospective program participants. When they fill out a program form online, we get an email and then have to enter their details into Salesforce, which keeps track of our leads and contacts. I email the leads through Salesforce to start their application process. After working on entering leads, I log in to my supervisor’s Facebook and post and interact with participants as her. I also post in our various Facebook groups to try to create a community online among our past and current participants. Some other day activities include smaller tasks such as answering calls, taking messages, writing blog posts, and researching new ways to market our company.

Some projects I have worked on so far include advertising for events, finding and reaching out to high school contacts, revamping sections on the website, posting on social media platforms and implementing ways to boost activity online. I created a sign to place on their table at events to encourage people to sign up online and look at their website rather than take their pamphlets as Greenheart Travel strives to encourage an environmental friendly community.

Working for Greenheart Travel has been really enlightening. I discovered some work habits of mine that were unknown to me before starting here. I like the feel of working in a smaller division like in Greenheart Travel. I like that it is part of a much larger company that would allow me room to grow and move around within the company. It also has created a great community within our division. Everyone in our office is really friendly and fun, making this a very comfortable and welcoming environment to work in. As a marketing major I think I want to be a part of a company’s marketing department where I can work more on the design side of marketing.

However, I have learned a lot during my time here so far. I now know what it’s like to be in an office setting. I’ve learned how to conduct myself in an office setting as well as with other employees and clients. I feel comfortable and confident talking about Greenheart Travel and what the company offers. It really has been the best first internship I could’ve asked for. I’ve gained independence as well as responsibility. It has really opened my eyes as to what things I will be looking for in a future career.

 

Greenheart has some great options for travel for DePaul students to earn credit. Learn about their company at their website and follow them on Facebook & Twitter.

A Day in the Life of the Global Machine Parts Intern- Victoria Michael

victoria 3This Summer I am working as a Marketing Intern for Global Machine Parts. Global Machine Parts is an online B2B parts company who acts as an industrial supplier for various companies involved in manufacturing using CNC machines. We are different from the competition in that we function almost completely online, whereas our competitors use sales representatives as a middleman for their operations. Global Machine Parts is made up of four people, myself included, so we are a rather small operation. However our parent company, JTEKT, has an operation of about 200 employees in the United States.

As the Marketing Intern I am responsible for supplying marketing information to our customer base. My main objective is to construct a weekly email newsletter that goes out to about 7,000 customers. To do this, I use Vertical Response (a newsletter generator) to format content and research to create it. I also use various forms of social media, such as Twitter and LinkedIn, to connect with our customers. It is also required of me to obtain new leads and emails in order to grow our customer base, and in the last year I have grown our list about 250%.

Victoria works for a B2B manufacturer called Global Machine Parts

Victoria works for a B2B manufacturer called Global Machine Parts

Right now I am also responsible for preparing for IMTS, or the International Machine Tool Show, in Chicago the second week of September. I am required to put together various promotional materials as well as inform and invite clients and new leads to the show. This show is held at McCormick place and is a huge opportunity for Global Machine Parts to make sales and obtain new customers.

This internship has been a great experience for me. First, it provides me a great opportunity to use the knowledge I have gained from DePaul to implement a marketing plan in a real life situation. The company has no other person dedicated to marketing, so I have not only creative liberty but the opportunity to think and come up with new ideas rather than just do whatever someone tells me to do. Also, all my prior experience has been in the consumer market. This job has given me the opportunity to learn about a sector of the market that many other students do not. Also, this company is great because we have the funding/budget of a large company (JTEKT, aforementioned above) with the opportunity to make a big difference as one person on a very small team. I would highly recommend that others seek out a similar internship because it has afforded me experiences I don’t think I could have gotten in a different market.

Global Machine Parts where Victoria Michael works

Global Machine Parts where Victoria Michael works

The Lettuce Entertain You Intern- Marlee Tumpich

LEYEAs an intern for one of the top well-known restaurant groups, I am one of the few in my LEYE intern class not focusing my studies on hospitality.  Soon to be entering my senior year at DePaul, I am studying marketing and economics for my undergraduate degree.  One of the biggest misconceptions of the restaurant industry is that it is not a real field to find or hold a career in.  I have been working in the industry for three years now and can tell you from my own experience that it is one of the best pools to dip your networking toes in.  My first piece of advice to any student on the lookout for an internship is to take a look at any companies they have worked for or work for currently.  There is a good chance you may find a quicker way to an intern position.  Having resources and references helps so much and can make the search much less stressful.

MarleeTumpich

Marlee (left) at work at RPM Italian

I have been working for LEYE since January 2012 when I started training for the opening of RPM Italian in downtown’s River North neighborhood right in the middle of all the action.  Since then, I have met countless important people and have gained an incredible amount of experience in a very high volume restaurant.  Upon learning about the company and their intern program, I reached out to my managers and some of the company’s partners to let them know of my interest in the summer intern program.  After applying and being accepted, I was ready and excited for the summer to begin.

Each intern is assigned an hourly position in one of LEYE’s many restaurants throughout the Chicagoland area or a position in the corporate office.  Since I already have been working as a hostess at RPM, I knew where I would be stationed for the summer.  Along with the hourly position, each week the interns meet once at the corporate office to take part in different seminars and listen to guest speakers from the company.  Everything from financials to social media marketing to culinary is discussed in our meetings. The interns are split up into groups and are assigned to come up with a restaurant concept from the ground up that they present to the LEYE partners at the end of summer.  The weekly meetings teach interns all the aspects that they should consider to incorporate into their projects.

In addition to the project and work tasks, interns are given a checklist of management responsibilities they have the option of learning about.  While interns are not required to complete everything on the list, it is in his or her own hands of how much he or she wants to experience and learn.  The more you involve yourself, the better the outcome of the internship as a whole.

A short run down of my day last week on a Tuesday began with an early start and ended later in the evening. First, I met my manager at RPM at 7 a.m. to shadow the opening manager shift.  We covered everything from the kitchen line check to food inventory to employee hours, schedules, and mapping out of the dinner shift later that evening.  After a long morning and afternoon, the interns met at RPM at 2:30 p.m. for our weekly meeting where the company architect/design coordinator spoke to us about his projects including a briefing on how RPM was created and designed.  Then, the groups were given some time during our meeting to discuss details and planning on our projects.  After the meeting ended at 5 p.m., I headed home to enjoy the rest of my day since I did not have to host that night at the restaurant.

The great thing about this internship is that it’s flexible enough, and each person can create what he or she wants out of it.  If you are interested in learning more about the industry or even just looking to gain some great experience, definitely check out Lettuce Entertain You’s website to learn more about the intern program or available positions within the company. There are currently over 100 restaurants in the company and well over 6,000 employees.  The progressive environment and great teams they build keep you on your toes and make for a great time.