A Day in the Life of Marketing Intern at RPA Advertising- Cecelia Metzdorff

8During my senior year at DePaul, I have had the pleasure of working at RPA Advertising. RPA, a full-service advertising agency, is headquartered in sunny Santa Monica, CA with seven regional offices throughout the US. RPA has 725 full-time employees across all offices and our Chicago office has about 10 of those team members.  My position is as an Assistant Local Media Negotiator. If you’re like me when I first saw the job title, you’re probably wondering, what in the world does that mean?

Trust me, it’s not as complicated as it sounds. My role falls under the Local Media department, whose basic function is to negotiate TV and Radio airtime for our clients’ commercials. Some of RPA’s clients include Honda, Acura, La-Z-Boy, Dole Fruit, and apartments.com.

11In my position, I assist the Local Media Negotiators with the execution and maintenance of media schedules. After a schedule is negotiated and ordered with a station, the best-case scenario is that everything runs exactly as it was ordered. However, there are reasons the TV or radio station sometimes cannot air the spot. A few examples of why this would happen are scheduling changes, breaking news, a rain-out or overtime during a sporting event, a new special being added to the schedule, a program getting cancelled, or even the station overselling the time slot. The station will come back with their best “makegood”.  A “makegood” is an offer where the station will make the spot purchased (that is unable to air as ordered) good in another program and/or time-slot with equal or better ratings. One responsibility of my job is to negotiate and reject or approve makegoods. For example, the Local Media Negotiator purchases a 1030-second spot in the Big Bang Theory to air in May. As May approaches, the TV station changes their schedule and sees that The Big Bang Theory may not be airing that week. The station would send a makegood for Modern Family. In this situation, I would pull Nielsen demographic ratings and consider the client’s marketing objectives to make sure that Modern Family targets the same or a better audience than The Big Bang Theory. If it does, the makegood will be accepted. If it does not, the station will send me a new makegood for evaluation.

Another aspect of my role is processing the media billing. After the schedules run, RPA needs to pay the TV and radio stations.  One of my responsibilities is to make sure everything ran correctly and within client guidelines before payments are processed.  Sometimes the stations will remove spots or makegood spots without approval. In those cases, I communicate with the stations to find out what happened and if it can still be approved for payment. These are some of my major tasks; however, I have other tasks as assigned as well.

9Before starting at RPA, I didn’t know a lot about how the advertising world operates aside from what I learned watching Mad Men. My role has allowed me to learn a lot about how the industry works and get hands on experience doing work that keeps the agency successfully operating, rather than busy work or intern projects that never see the light of day. The culture is laid-back and everyone is very approachable with any questions. I’ve thoroughly enjoyed my time at RPA and I’m proud of the work that the agency makes for our clients. It’s pretty cool knowing that your agency was responsible every time you see a Honda ad!

I encourage other Marketing majors to branch out from current notions of marketing roles and to try something new – I’m definitely glad I did!

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A Day in the Life of a GYMGUYZ Intern- Jessica Genovese

I work for a company called GYMGUYZ. We are the leader’s in-Home Personal Training, and are committed to enhancing and changing the overall health and fitness of individuals worldwide. GYMGUYZ was founded in 2008 by Josh York, and the company had an immediate kick-off. To date, there are over 100 GYMGUYZ franchises in over 15 states, and we are currently working on opening a franchise in the U.K.

20While in the office, I search for different marketing events that we can display a booth at. I have to make sure that the events are affordable, realistic for us, and will be heavily populated. Negotiating booth pricing is also an important task, since our marketing budget is extremely low. Once my marketing events are booked, I go and attend these events with the goal of obtaining contact information from interested leads. After the marketing events, I call all of the leads and try to book them for our free assessment. Along with marketing events, I attend various amounts of Networking Events to try and build relationships with businesses. Once there is a relationship, I book a meeting to try and sell our Corporate Wellness Programs to their company.

I have learned a lot working here. I have learned how to create email campaigns, and how to tell which are successful or not. I have learned and became extremely comfortable with networking, and using networking to expand our business. My telemarketing skills have also improved with the high number of phone calls I conduct each week. Most of all, I have learned that “Success isn’t given, It’s Earned”. Working here and starting up a brand new company has taught me how difficult it is just to break even every month. I have taken into consideration how strategic you must be to earn business, and most importantly, retain business. I am very thankful for the opportunity to be able to lead a marketing team, and to learn the process of starting up a brand new company.

A Day in the Life of the Chicago Fire Intern- Jack Waite

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In the end this internship will help me in the future because it has given me a diverse and broad learning experience – Jack Waite, DePaul Marketing student and Summer Intern for the Chicago Fire

This summer I have had a wonderful opportunity and experience to be able to work within the Chicago Fire Soccer Club organization as a marketing and events intern. Specifically, I spend most of my time focuses on a specific department within the organization, the club ran recreational soccer league. This department is not only one of the mo st successful areas of the clubs business, but it also is the department that interacts the most with the organizations target market. The interaction on a daily basis outside a conventional has been a great learning experience and has given me insight on numerous strategies for the sports industry. As usual for a professional team, the Fire organization is large which can sometimes be overwhelming and prove to be a challenging place to learn as just a small fish in a large pond. However, working closely on a team of about ten people within a specific department has been extremely beneficial.

In realm of an events intern, day-to-day activities for this internship have remained fairly constant with exception of specific events such as Team USA game watches, tournaments, Fire matches, and other events. The main aspect of this area of the internship is to be at the events and make sure everything runs smoothly giving the fans and recreational players the best experience as possible. However, as a marketing intern my duties and projects fluctuate on a daily basis. Once a week the team sits down to go over the game plan for the day and week, communicate issues and opportunities, and to also brainstorm innovative ideas that would benefit not only the recreational soccer department, but also the organization as a whole. Recently I have brought many ideas to the table regarding the issues I set forth in my marketing plan. My hope is that these ideas and the plan that brought to the table will translate to a greater connection with the team and our specific department of recreational soccer. Additionally, there are some days and nights that I work intensively with the digital and social media specialist. Digital and social media is continuing to grow as a dominant marketing strategy which will prove to be crucial in my overall experience of learning the in’s and out’s of marketing. This aspect of the internship has also allowed me to be extremely creative and innovative which will become a key asset of mine in the future due to this experience. Furthermore, as in all areas of business, including marketing, there is definitely a sales aspect to the internship. Throughout the events and recreational league matches I am charged with the duty to collect payments from teams. Having to promote and sell has definitely gone a long way in developing me not only as a sales person, but also as a speaker to complete strangers, which has shifted from a personal weakness to strength due to this internship.

Overall, I believe this has been a great experience because I have been exposed to many areas of working with a professional sports team rather than just solely marketing. At first there was definitely more of a focus of the events portion of the internship but being proactive I reached out to my supervisor and sought more responsibilities within the marketing space. This led me to being much more involved with social and digital media which I believe has been the most beneficial aspect of the internship because it has allowed me to analyze consumer trends, and implement creative ideas based on my findings. In the end this internship will help me in the future because it has given me a diverse and broad learning experience, as well as, it has proven that there are numerous ways to make an impact within a professional sports organization outside of the front

A Day in the Life of a Motorola Solutions Intern- Nicole Jackson

aInterning for a company like Motorola Solutions, a big fortune 500 company, in the heart of the city, on Michigan Ave., and across from the bean, has been an amazing experience for me. Motorola Solutions, a publically traded company, is a relatively large company, with 14,000 employees in 60 countries. Obtaining this opportunity, along with being in a program with 5 other inside sales interns, and working alongside over 100 other interns in every department from across North America, has been the perfect scenario for my summer.

I will bring you along my personal guided tour of a day in the life as a North America-Inside Sales intern for Motorola Solutions.

I personally prefer to get into the office early, sat 8am, this allows me to leave by 4pm. Other interns that are not morning people, prefer to get in at 9am and then leave at 5pm. Motorola Solutions has three offices in Illinois, the headquarters for the company is in Schaumburg where all the interns are except a few. The Michigan Ave office is the sales office, you may be familiar with this office because of the huge letters on top of the building that read “MOTOROLA” this is my office. On the seventh floor, in the far corner is where the six of us sit, each in our own little cubicle, with little name tags that read our names, “interns”, and then a picture of our school mascot. This was pretty exciting on the first day, along with receiving desk phones, laptops, and badges. Each of us are assigned to a mentor, a full time employee within inside sales. This is beneficial in so many ways. My mentor is amazing, she constantly checks up on me, advises me on what I should be doing, and truly just wants for me to be successful in obtaining a full time position at the end, and make me feel welcome.

I  got a little off topic discussing more of the background information on the internship, but back to my day to day activities.  First, I like to start my day off “Data Mining” this allows me to get in groove of working. We are sent an excel spreadsheet of anywhere from 100-1000 names of community colleges, police/fire stations, hospitals, anywhere really that would use two-way radios. We then look up the place, find a contact and import the name, email, phone, and website into the excel spreadsheet. I usually do this till about 12:30, this is when we all go out to lunch together. After lunch, I switch it up to a different activity called “CallWorks Campaign” this is where we are given another spreadsheet, and we call the same type of places, ask to speak to whoever is in charge of security communications, and gage interest on wanting to be connected with an inside sales rep to learn more about Motorola Solutions products, such as two-way radios, batteries, accessories, and body cameras. Although, I have previously worked in an environment where I had to make basic sales calls, I am learning more about different approaches on how to tackle sales calls. I do this till 4pm, where I then pack up my computer and go home.

Lastly, I will cover the random events that we, as interns get to attend. Once a week we have a “lunch and learn” where the head of each department such as finance, HR, marketing etc. come in and talk to us about their job, how they got to where they are, their specific department, and product overview. Lunch and learns, are of course where they cater a variety of food. Other special events that we do throughout the 12 week program, are go on the odyssey cruise for lunch and a tour of the city, volunteer for American Red Cross, fand visit the cook county 911 dispatch center, where we will learn more about products and implementation. Lastly, another intern and I, got chosen last week to volunteer at a Motorola Solutions sponsored golf event in Barrington, which is coming up this week. At the end of the internship, all of us have final interviews, where they tell us if they are going to offer us a full time position after graduating.  That is the extent of my 12 week internship at Motorola Solutions,  definitely an amazing company, in which, I hope to continue full-time this December, after my last trimester.

A Day in the Life of the Greenheart Travel Intern- Elyse Van Bloemen Waanders

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I’m reaching the halfway mark of my internship and so far it has been an amazing experience. I’m currently interning at Greenheart Travel as a travel volunteer intern. Greenheart Travel is a division of a larger company called Greenheart International. My division specifically focuses on cultural immersion programs for teens and adults. We offer six main programs; high school abroad, teach abroad, work abroad, language schools, and volunteer abroad. Greenheart Travel itself is a much smaller company. We have ten people working in our division. Each person manages one or two of the programs.

My day-to-day activities vary everyday as I’m constantly adding new projects to my schedule but my days start off pretty much the same. I get to work check emails and enter new leads into Salesforce. Leads are prospective program participants. When they fill out a program form online, we get an email and then have to enter their details into Salesforce, which keeps track of our leads and contacts. I email the leads through Salesforce to start their application process. After working on entering leads, I log in to my supervisor’s Facebook and post and interact with participants as her. I also post in our various Facebook groups to try to create a community online among our past and current participants. Some other day activities include smaller tasks such as answering calls, taking messages, writing blog posts, and researching new ways to market our company.

Some projects I have worked on so far include advertising for events, finding and reaching out to high school contacts, revamping sections on the website, posting on social media platforms and implementing ways to boost activity online. I created a sign to place on their table at events to encourage people to sign up online and look at their website rather than take their pamphlets as Greenheart Travel strives to encourage an environmental friendly community.

Working for Greenheart Travel has been really enlightening. I discovered some work habits of mine that were unknown to me before starting here. I like the feel of working in a smaller division like in Greenheart Travel. I like that it is part of a much larger company that would allow me room to grow and move around within the company. It also has created a great community within our division. Everyone in our office is really friendly and fun, making this a very comfortable and welcoming environment to work in. As a marketing major I think I want to be a part of a company’s marketing department where I can work more on the design side of marketing.

However, I have learned a lot during my time here so far. I now know what it’s like to be in an office setting. I’ve learned how to conduct myself in an office setting as well as with other employees and clients. I feel comfortable and confident talking about Greenheart Travel and what the company offers. It really has been the best first internship I could’ve asked for. I’ve gained independence as well as responsibility. It has really opened my eyes as to what things I will be looking for in a future career.

 

Greenheart has some great options for travel for DePaul students to earn credit. Learn about their company at their website and follow them on Facebook & Twitter.

A Day in the Life of the JP Morgan Intern- Ken Jaroenchisakon

Let’s Go For A Summer Ride In JPMorgan

A few years ago being here was just a dream that seems so far out of reach. As a commercial banking marketing summer analyst, I am thrilled to share with you a glimpse of my journey that can’t be replicated in any lecture hall.

View from JP Morgan building

Within the first two hours of my internship, I found myself sitting next to my managers for an important conference call (drumroll please). Don’t get too excited because it took me less than seconds to scribble metrics and software operations all over my notebook. Since then, I had jumped onto this speeding train that I knew would take me to my destination.

 

Fast forward, a lot has changed since that meeting. From conducting market research to implementing split tests to familiarizing myself with marketing platforms like BrightEdge and CQ5, I have harvested a plethora of tech and analytical skills. I am further entrusted to prepare dashboard proposals that will ultimately be presented to executive directors (cheers to a mind-blowing project!).

 

The department is dynamic and collaborative, so team events are coordinated on a routine basis. One of my memorable moments occurred when we went bowling with the New York team. Just don’t ask me about my score! Oh, about networking. There are intern events and speaker series every week. I always try to schedule additional time to grab lunch or coffee (hazelnut frap for me) and chat with members from different lines of business. I can’t thank them enough for squeezing me into their busy schedule.

 

As summer comes to close, I must confess I am having a hard time leaving this world that I had dreamed about for so long. Appreciation for the extensive education platform and learning opportunity is an understatement. Whether or not I receive an invitation back next summer, I am still proud of my decision to try.Processed with VSCOcam with t1 preset

 

Lastly, one of the many valuable takeaways from my time here is humility. Someone in fact once said to me, “If everyone had the opportunity that I had, I wouldn’t be standing here.” His name was Jamie Dimon.

Day in the Life of a Chicago Housing Authority Procurement Intern- Vincent Farinella

Greetings! My name is Vincent Farinella, and I am a Student Intern (aka Jr. Procurement Specialist) at the Chicago Housing Authority.

For a brief overview of my employer, the Chicago Housing Authority is the largest owner of rental housing in the city of Chicago. The agency provides public housing to more than 50,000 families and individuals of Section 8 and Low-Income criteria and supports healthy communities in neighborhoods all across the city. In 2000, the CHA began the formation of their Plan for Transformation (the first of its kind) which entailed the demolition and renovation of several public housing sites across the entire City of Chicago in an attempt to end past public housing segregation and implement diversification throughout the CHA properties. Now in the Plan Forward phase of the plan, the CHA does business with over 100 construction contractors to take on these rehabilitation and demolition projects across Chicago.Authority. I work in the Department of Procurement and Contracts, specifically in the Construction division.

vicent 1                        vincent1

Being a double major in both Marketing and Finance at DePaul, working in the Procurement Department at the CHA gives me a good exposure to tasks in both fields. A typical day for me often consists of working on a new or existing construction IFB. I will create advertisement materials for it to ‘hit the street’ and solicit the vendor list. After receiving their bids, I will then review their submittals and financials and make recommendations as to the apparent lowest bidder to be awarded the contract. It can often be a long process that consists of a lot of paperwork. The typical day may not always be the most eventful, but my great group of co-workers always try to make it enjoyable by throwing small office events where everyone will bring different foods. I swear they are trying to make me a diabetic before I leave here!

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On slightly more eventful days though, I am able to get out of the office and promote the CHA with some of my fellow co-workers. In an effort to reach out to companies/contractors within the community, I will also attend various vendor fairs, around once a month, to promote doing business with the CHA. Being a public sector agency, the CHA makes it a point to do business with minority-owned businesses around the community. One event that catered to such businesses, which I attended in late August, was the 2013 Hispanic Business Expo which held well over 100 companies in attendance.

Overall, this internship has been a wonderful, in which I have learned an immense amount about marketing, finance, public policy, construction, cake recipes, and much m

uch more. When I started this internship program in the beginning of summer, there were almost 30 of us interns and now there are only 6 of us left, and I am proud to be one of them. I continue to take on more responsibilities each day, and I look forward to continuing my learning and growth here at the Chicago Housing Authority.vince5                       vincent 2

The C.H. Robinson Intern-Allyson Turner

downloadI am a carrier sales representative intern for C.H. Robinson. I work directly under the number one carrier sales representative Paul Bogacz. My company is an international Fortune 250 company, the Chicago Central Branch housing 800 people.

In the mornings, I start my day off by looking at the shipments booked from the day before. I call the drivers and dispatchers and verify location and times of arrival and departure. We log every movement the driver makes with the load during the shipment. Once I have checked the previous loads, I work on compiling the driver information for the loads leaving the shipper that day. Once everyone has been checked in, I begin booking the loads that have yet to be assigned. When booking a load, I can receive a call from a random carrier, or have to search in our databases for a good fit. I look at their location, rating, and desired rates. Then, I begin to haggle over prices and “dollars per mile” that they want versus what I can pay them in order to still have a margin of commission for my representative.photo

Every day is busy and fulfilling. I try to book more loads than the day before and learn the secrets of the trade. I have learned exactly what makes a shipment more desirable than others aside from the monetary value assigned to them. I was evaluated by my direct superior, Paul, on Monday, and he gave me a perfect review. I was even asked to come back during the school year in my free time and work during my winter break. Three weeks into my internship, I have been offered a job after college. I am extremely happy with the way my internship has been going.