A Day in the Life of a TransparentCareer Intern- Hauk Nelson

Hi! My name is Hauk, and I am a marketing associate at TransparentCareer, a career services startup in Chicago. Welcome to “A Day in the Life of a Marketing Intern.” I’m one of seven people working in the office, including two other interns.

Coincidentally, my main job at TransparentCareer revolves around content creation and user engagement, including writing for our blog, so I’m happy to write a post for our marketing class as well!

My job is to keep our users coming back and checking our site often. The more people we have actively using the site, the more chances we have to connect with customers. Our primary audience is MBA students. I’ve been working here since November, and we as a company have gone through a lot of strategic changes in how to best keep engaged with our community, and a few months ago we decided that the best way to keep TransparentCareer in our users’ minds was to send a weekly newsletter, filled with content that we also create.

It’s Tuesday, it’s 9 am, and it’s time to get to work. Our newsletter goes out at 2 pm every Tuesday, so it’s my responsibility to get everything ready. I finished writing our content last week, so the next step is to schedule the newsletter to be sent out through MailChimp. 

I segment the newsletter to be sent out to different demographics, which we’ve decided to change based on the audience’s class year, sending a separate email (same content, different copy) to the Class of 2018, Class of 2019, and MBA graduates. I write a subject line pertinent to the content, design the email to look pretty, and schedule for 2 pm.

You can get a look at the opener above, but to see the rest of the content, you’ll have to sign up for TransparentCareer!

Lunch time! We head out as a team to celebrate our lead developer’s birthday. Happy birthday Neel!

The rest of the day is spent planning the content for the next week, digging for data to use via Chartio, and then, once I finish writing the article, uploading the content to WordPress and making sure it looks good for next week’s newsletter!

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A Day in the life of a MARCH Marketing LLC. Intern- Caitlin Romolt

Hello everyone!

My name is Caitlin Romolt, and I am currently a marketing intern at an awesome military marketing company called MARCH Marketing LLC. MARCH is a military marketing company, which was started by a veteran himself, Tom Aiello. In fact, Tom recently received an award for North Western Kellogg students and alumni who have been named “2016 Youn Impact Scholars”. This group consists of the most innovative and creative Kellogg students and alumni passionate about social impact. We are a small marketing company that helps give back to other veterans who continue to help our country. This is through the use exclusive strategy, consulting, marketing, recruiting, public relations, social media, and word-of-mouth communications for products and services targeting military and veteran families. Every year 10% of our profits go to local veteran based charities. MARCH has already in the past four years, have raised over $100,000,000 and provided work for over 100,000 veterans. Giving back to the veteran community is what we strive to do as a company. We want to improve the lives of active members, veterans, and their families.

Part of my job as a marketing intern is working with a lot of nonprofit organizations that help raise money for veterans. These companies include Veteran Launch, Operation Rising Star, Helmets to Hardhats, and Rags of Honor. What I do as an intern, is heavy analytical skills. I retrieve their data given from my boss: including demographics, marketing strategies needed to be used, and organize base presentations using PowerPoints and PDFs for my boss to present to clients and other companies. For example, Operation Rising Star is a veteran talent agency. My job was to look at its competitors such as American Idol and The Voice and analyze their marketing strategies. These included websites, Facebook, and Twitter, and see what trends they were doing to make their marketing effective. I heavily use excel to keep a list of all the veteran owned companies that are in the United States, which is over 600 companies. As an intern I am very reliable and must meet exact deadlines for presentations, which I am given usually about a week to set up.

3As an intern I am learning every day
more and more about marketing. Being an intern at MARCH Marketing LLC is so rewarding. Knowing that our marketing agency is giving back to the veterans reassures that what I do for this company matters not only to the company but to the 25 million veterans who have served for our country.

Here is a picture of MARCH Marketing LLC leading the panel discussion at the IFJ with leaders of the VA, Defense Department, and National Guard! #DayintheLifeofaMARCHIntern #ILoveMyCompany

Well, that is all for now, I am still learning and being inspired by such a truly amazing company.

Regards,

Caitlin

A Day in the Life of a Motorola Solutions Intern- Nicole Jackson

aInterning for a company like Motorola Solutions, a big fortune 500 company, in the heart of the city, on Michigan Ave., and across from the bean, has been an amazing experience for me. Motorola Solutions, a publically traded company, is a relatively large company, with 14,000 employees in 60 countries. Obtaining this opportunity, along with being in a program with 5 other inside sales interns, and working alongside over 100 other interns in every department from across North America, has been the perfect scenario for my summer.

I will bring you along my personal guided tour of a day in the life as a North America-Inside Sales intern for Motorola Solutions.

I personally prefer to get into the office early, sat 8am, this allows me to leave by 4pm. Other interns that are not morning people, prefer to get in at 9am and then leave at 5pm. Motorola Solutions has three offices in Illinois, the headquarters for the company is in Schaumburg where all the interns are except a few. The Michigan Ave office is the sales office, you may be familiar with this office because of the huge letters on top of the building that read “MOTOROLA” this is my office. On the seventh floor, in the far corner is where the six of us sit, each in our own little cubicle, with little name tags that read our names, “interns”, and then a picture of our school mascot. This was pretty exciting on the first day, along with receiving desk phones, laptops, and badges. Each of us are assigned to a mentor, a full time employee within inside sales. This is beneficial in so many ways. My mentor is amazing, she constantly checks up on me, advises me on what I should be doing, and truly just wants for me to be successful in obtaining a full time position at the end, and make me feel welcome.

I  got a little off topic discussing more of the background information on the internship, but back to my day to day activities.  First, I like to start my day off “Data Mining” this allows me to get in groove of working. We are sent an excel spreadsheet of anywhere from 100-1000 names of community colleges, police/fire stations, hospitals, anywhere really that would use two-way radios. We then look up the place, find a contact and import the name, email, phone, and website into the excel spreadsheet. I usually do this till about 12:30, this is when we all go out to lunch together. After lunch, I switch it up to a different activity called “CallWorks Campaign” this is where we are given another spreadsheet, and we call the same type of places, ask to speak to whoever is in charge of security communications, and gage interest on wanting to be connected with an inside sales rep to learn more about Motorola Solutions products, such as two-way radios, batteries, accessories, and body cameras. Although, I have previously worked in an environment where I had to make basic sales calls, I am learning more about different approaches on how to tackle sales calls. I do this till 4pm, where I then pack up my computer and go home.

Lastly, I will cover the random events that we, as interns get to attend. Once a week we have a “lunch and learn” where the head of each department such as finance, HR, marketing etc. come in and talk to us about their job, how they got to where they are, their specific department, and product overview. Lunch and learns, are of course where they cater a variety of food. Other special events that we do throughout the 12 week program, are go on the odyssey cruise for lunch and a tour of the city, volunteer for American Red Cross, fand visit the cook county 911 dispatch center, where we will learn more about products and implementation. Lastly, another intern and I, got chosen last week to volunteer at a Motorola Solutions sponsored golf event in Barrington, which is coming up this week. At the end of the internship, all of us have final interviews, where they tell us if they are going to offer us a full time position after graduating.  That is the extent of my 12 week internship at Motorola Solutions,  definitely an amazing company, in which, I hope to continue full-time this December, after my last trimester.

A Day in the Life of the US 99.5 FM Intern- Haley Wright

Me and other interns promoting at the Toby Keith concert

Me and other interns promoting at the Toby Keith concert

My name is Haley Wright and I am an event marketing and promotions intern at US 99.5. US 99.5 is a CBS owned radio station and is the only top 40 country station in the Chicagoland area. CBS owns 6+ radio stations in the Chicago area, but my focus is with US 99.5.

CBS changed their internship program this year to create more of an educational experience. With this, I get to shadow all the different departments of the radio station and learn what goes on behind the scenes in all of these departments. Because of this program, my day-to-day activities are changing every week depending on the department I’m shadowing. I love this experience so far because I’ve been able to see all the different jobs that there are within a radio station and I’m able to get a better idea of what I am interested in and what kind of jobs I’m interested in looking at after graduation. While I went into this internship to focus on and get more experience in event marketing and promotions, I’m loving having the opportunity to get experience within the other departments like sales, digital media, production, etc.

An overview of all CBS radio throughout the country

An overview of all CBS radio throughout the country

While I’m shadowing different departments during the week, many weekends throughout this summer I get to work at concerts doing marketing and promotions for the station and future events the station is holding. At events, we have things like ticket raffles for future events, free US 99.5 accessories, and things like giant head of the artist with a US 99.5 sign that we try and get people to take pictures with. We also give out US 99.5 stickers that give people the opportunity for winning free ticket upgrades or even the chance to meet the performer. All of these things help promote US 99.5 as a station and works to help pull in more listeners for the future. I think its really fun that I’m able to do marketing and promotions while also getting to experience other jobs within the company. I believe that it really helps round out this internship experience and is giving me so much more to walk away with than I could have ever thought.

A Day in the Life of the Modern Luxury Intern- Ivelina Valle

Ivelina Valle writes about her Internship with Modern Luxury

Ivelina Valle writes about her Internship with Modern Luxury

Hi! My name is Ivelina Valle and I am currently a junior studying Marketing and Management. This quarter I am interning at Modern Luxury, a publishing company that publishes numerous magazines around the nation. I am a marketing intern in the Chicago office that is located one block away from the Merchandise Mart.

Modern Luxury publishes seven magazines in Chicago. These include: CS, CS Brides, CS Interiors, NS, Men’s Book, Front Desk and Charity & Social Datebook. They also host numerous events throughout the year for each of these publications and the involved advertisers. These events may be issue release parties, cocktail parties, fashion shows, boutique openings or exclusive sales, trivia nights and many more.

Ivelina’s Press Pass

As a marketing intern at Modern Luxury, I work inside and outside the office. Two days a week I am in the office, sitting at my desk for most of the day, working on social media posts, event listings and more. When I am not at my desk, I am packaging invitations, stamping mail, bookmarking magazines to send to our advertisers or even cutting out huge cover images for our events. Five times a month I am at events and helping out there. I am usually helping the photographer by collecting name captions of the people he/she takes pictures of that will later go on our website and in the magazine.

A typical day in office would start out with creating five social media posts from any of the seven publications. I write one Facebook and one Twitter post for each magazine I select, with a shorter version for Twitter. Each of these posts must include the link to the digital copy of the magazine on our website, tags of the people/places/brands mentioned, and a clever hashtag. If all of our magazines are set on editorial posts, I may share some posts from our clients/advertisers or from whatever is trending, i.e. fashion week. Once these posts are written, I send them over to my manager, the Marketing Coordinator, who revises them and sends them back to me with edits. I continue by posting each post throughout the day, once every hour. In between each post, I am doing various tasks. I could be adding content such as events, scene galleries or event recaps to our website and Facebook pages or completing numerous office tasks.

Enlarged CS cover at issue release party for 101 tastes, February Issue

Interning at Modern Luxury has taught me how vast a publishing company has to be. Our Chicago office contains staff that works on publications around the nation. Modern Luxury is an enormous company for having free magazines. The magazines can be found in vending boxes around the city, usually next to Red Eye boxes. With a company this big, Modern Luxury’s departments all work together to create timeless articles, events and prints. The marketing team works closely with the sales and digital teams to complete numerous responsibilities. I continue to learn new things everyday and am motivated by my manager to be creative by coming up with new ideas on how to enhance Modern Luxury’s online presence. As an intern I get to see the details that go into expanding an online identity and also what goes into making successful magazine issues.

 

Interested in interning with Modern Luxury? They are now hiring for Spring and Summer!

Day in the Life of a Chicago Housing Authority Procurement Intern- Vincent Farinella

Greetings! My name is Vincent Farinella, and I am a Student Intern (aka Jr. Procurement Specialist) at the Chicago Housing Authority.

For a brief overview of my employer, the Chicago Housing Authority is the largest owner of rental housing in the city of Chicago. The agency provides public housing to more than 50,000 families and individuals of Section 8 and Low-Income criteria and supports healthy communities in neighborhoods all across the city. In 2000, the CHA began the formation of their Plan for Transformation (the first of its kind) which entailed the demolition and renovation of several public housing sites across the entire City of Chicago in an attempt to end past public housing segregation and implement diversification throughout the CHA properties. Now in the Plan Forward phase of the plan, the CHA does business with over 100 construction contractors to take on these rehabilitation and demolition projects across Chicago.Authority. I work in the Department of Procurement and Contracts, specifically in the Construction division.

vicent 1                        vincent1

Being a double major in both Marketing and Finance at DePaul, working in the Procurement Department at the CHA gives me a good exposure to tasks in both fields. A typical day for me often consists of working on a new or existing construction IFB. I will create advertisement materials for it to ‘hit the street’ and solicit the vendor list. After receiving their bids, I will then review their submittals and financials and make recommendations as to the apparent lowest bidder to be awarded the contract. It can often be a long process that consists of a lot of paperwork. The typical day may not always be the most eventful, but my great group of co-workers always try to make it enjoyable by throwing small office events where everyone will bring different foods. I swear they are trying to make me a diabetic before I leave here!

vince2                          vince3

On slightly more eventful days though, I am able to get out of the office and promote the CHA with some of my fellow co-workers. In an effort to reach out to companies/contractors within the community, I will also attend various vendor fairs, around once a month, to promote doing business with the CHA. Being a public sector agency, the CHA makes it a point to do business with minority-owned businesses around the community. One event that catered to such businesses, which I attended in late August, was the 2013 Hispanic Business Expo which held well over 100 companies in attendance.

Overall, this internship has been a wonderful, in which I have learned an immense amount about marketing, finance, public policy, construction, cake recipes, and much m

uch more. When I started this internship program in the beginning of summer, there were almost 30 of us interns and now there are only 6 of us left, and I am proud to be one of them. I continue to take on more responsibilities each day, and I look forward to continuing my learning and growth here at the Chicago Housing Authority.vince5                       vincent 2