A day in the Life of a Do312 Intern- Abbey Johnson

A day in the life at Do312 begins with knocking on the East Room window to get in; the company’s office is in the space below. Do312 is a media company that promotes music and night life in Chicago run by Scott Cramer, General Manager, Ami York, Accounts, Katie Karpowicz and Dan Opera, Content and Editorial, and Lorena Cupcake, Social Media and Marketing.  These people have interns, my position is a Social Media Marketing Intern. As you walk into the office you are greeted by Lorena and her Chihuahua named Fixie. Monday’s are hectic because there are a lot of people in the office and there are a lot of meetings. Once I find my spot to settle in for the day I set up my laptop and look at my tasks due for Asana. Asana is a program that helps us all organize our tasks, allows us to review content edits and acts as our calendar.

My tasks involve creating event pages and writing tweets and Facebook posts about upcoming concerts or giveaways. I also select images from our Flickr albums to use in content and on our Instagram page. I research logistics for parties we throw; one afternoon I was getting quotes on money blowing machines. Every day looks different here but every day we are listening to good music and drinking La Croix. This internship has taught me how important social media is to a company’s growth. When we look back at engagement we see what our user base responds to (cute pictures of animals, Lollapalooza giveaways and the Pitchfork lineup). I am learning that media is one of the most important aspects of marketing. This internship has taught me a lot about Chicago as well. I am constantly having to research some of the best places to eat, drink and have fun and because of this I have discovered a lot more about the city. My favorite part of interning is working the events, I tie-dyed t-shirts, took tickets at a concert, and worked their “birthday party”.  This internship has increased my connections with people and has given me a better idea about what goes into marketing.

 

 

 

 

 

 

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A Day in the Life of Marketing Intern at RPA Advertising- Cecelia Metzdorff

8During my senior year at DePaul, I have had the pleasure of working at RPA Advertising. RPA, a full-service advertising agency, is headquartered in sunny Santa Monica, CA with seven regional offices throughout the US. RPA has 725 full-time employees across all offices and our Chicago office has about 10 of those team members.  My position is as an Assistant Local Media Negotiator. If you’re like me when I first saw the job title, you’re probably wondering, what in the world does that mean?

Trust me, it’s not as complicated as it sounds. My role falls under the Local Media department, whose basic function is to negotiate TV and Radio airtime for our clients’ commercials. Some of RPA’s clients include Honda, Acura, La-Z-Boy, Dole Fruit, and apartments.com.

11In my position, I assist the Local Media Negotiators with the execution and maintenance of media schedules. After a schedule is negotiated and ordered with a station, the best-case scenario is that everything runs exactly as it was ordered. However, there are reasons the TV or radio station sometimes cannot air the spot. A few examples of why this would happen are scheduling changes, breaking news, a rain-out or overtime during a sporting event, a new special being added to the schedule, a program getting cancelled, or even the station overselling the time slot. The station will come back with their best “makegood”.  A “makegood” is an offer where the station will make the spot purchased (that is unable to air as ordered) good in another program and/or time-slot with equal or better ratings. One responsibility of my job is to negotiate and reject or approve makegoods. For example, the Local Media Negotiator purchases a 1030-second spot in the Big Bang Theory to air in May. As May approaches, the TV station changes their schedule and sees that The Big Bang Theory may not be airing that week. The station would send a makegood for Modern Family. In this situation, I would pull Nielsen demographic ratings and consider the client’s marketing objectives to make sure that Modern Family targets the same or a better audience than The Big Bang Theory. If it does, the makegood will be accepted. If it does not, the station will send me a new makegood for evaluation.

Another aspect of my role is processing the media billing. After the schedules run, RPA needs to pay the TV and radio stations.  One of my responsibilities is to make sure everything ran correctly and within client guidelines before payments are processed.  Sometimes the stations will remove spots or makegood spots without approval. In those cases, I communicate with the stations to find out what happened and if it can still be approved for payment. These are some of my major tasks; however, I have other tasks as assigned as well.

9Before starting at RPA, I didn’t know a lot about how the advertising world operates aside from what I learned watching Mad Men. My role has allowed me to learn a lot about how the industry works and get hands on experience doing work that keeps the agency successfully operating, rather than busy work or intern projects that never see the light of day. The culture is laid-back and everyone is very approachable with any questions. I’ve thoroughly enjoyed my time at RPA and I’m proud of the work that the agency makes for our clients. It’s pretty cool knowing that your agency was responsible every time you see a Honda ad!

I encourage other Marketing majors to branch out from current notions of marketing roles and to try something new – I’m definitely glad I did!

A Day in the Life of a GYMGUYZ Intern- Jessica Genovese

I work for a company called GYMGUYZ. We are the leader’s in-Home Personal Training, and are committed to enhancing and changing the overall health and fitness of individuals worldwide. GYMGUYZ was founded in 2008 by Josh York, and the company had an immediate kick-off. To date, there are over 100 GYMGUYZ franchises in over 15 states, and we are currently working on opening a franchise in the U.K.

20While in the office, I search for different marketing events that we can display a booth at. I have to make sure that the events are affordable, realistic for us, and will be heavily populated. Negotiating booth pricing is also an important task, since our marketing budget is extremely low. Once my marketing events are booked, I go and attend these events with the goal of obtaining contact information from interested leads. After the marketing events, I call all of the leads and try to book them for our free assessment. Along with marketing events, I attend various amounts of Networking Events to try and build relationships with businesses. Once there is a relationship, I book a meeting to try and sell our Corporate Wellness Programs to their company.

I have learned a lot working here. I have learned how to create email campaigns, and how to tell which are successful or not. I have learned and became extremely comfortable with networking, and using networking to expand our business. My telemarketing skills have also improved with the high number of phone calls I conduct each week. Most of all, I have learned that “Success isn’t given, It’s Earned”. Working here and starting up a brand new company has taught me how difficult it is just to break even every month. I have taken into consideration how strategic you must be to earn business, and most importantly, retain business. I am very thankful for the opportunity to be able to lead a marketing team, and to learn the process of starting up a brand new company.

A day in the life of a RIPT Apparel Intern- Nathaniel Cartwright

Beep! “Nate Cartwright has successfully clocked in.” This is the message I’m greeted with every day when I arrive at RIPT Apparel at 10amand clock in through the fingerprint system. It makes you feel like a secret agent scanning your finger every day before work. The first floor features the break room, the warehouse, and the order fulfillment center. I head upstairs to where the RIPT offices are located. I use my FOB to unlock the door to the office. I pass one of my three bosses who’s in charge of art selection as I make my way to my desk in the middle of the room. The office environment is cozy, welcoming, and usually pretty quiet in the morning. My desk is in the center of the room and from it I can see the artists working on new designs, the designer working on graphics, and my fellow interns handling social media. Down a hallway my other two bosses have offices, as does the director of operations. Together, along with the production and fulfillment crew downstairs, we comprise RIPT Apparel, and online apparel business that sells pop-culture t-shirts.

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I hold the title of marketing assistant at RIPT Apparel. Once upon a time, over a year and three months ago, I was hired as a marketing intern. After three months of work I interviewed to become a marketing assistant. While it didn’t come with a pay raise, it did come with added responsibilities and no end-date to my time at RIPT. My day-to-day activities at RIPT have ranged widely during my time at the company. I’ve been involved in photo shoots, written blog posts, designed marketing graphics, performed search engine optimization, and worked at conventions running our marketing booth among other things.

But what do I do on a daily basis these days? Well, for one I schedule marketing graphics on social media platforms. We release new designs every day so it’s important that every social media platform is posting about them at midnight when they’re released. Onlypult, Viraltag, Hootsuite, and Facebook are all platforms used in scheduling social media content. I also create social media content, whether that involves taking product shots or creating engagement posts. On top of that, I track and analyze key metrics across platforms to see how well they’re performing. I hold giveaways on Instagram to increase engagement and followers. I’m also involved in email marketing. I use a platform called Klaviyo to build and schedule emails. This is a very important part of our selling process, as email generates around 40% of the company’s revenue. I have to choose which segments receive the emails and I also A/B test emails to find the best open rates.

The company is very small, less than 20 total employees, but it makes it feel like you’re a part of a family. They’re all super friendly and easy to talk to, and multiple people bring their dogs into work. In fact, one of my favorite parts of the day is seeing my boss’s dog, Nellie. She’s an adorable golden retriever who wants nothing more than to be your best friend and get pets. If there’s one thing I’ve learned, it’s that you can never give Nellie enough pets. But in all seriousness, I’ve learned a lot there. Not only about social media scheduling, email marketing, or blog writing, but about personal responsibility, time management, self confidence, and getting things done on schedule. If something is late, there’s no extension at RIPT Apparel, and it teaches you to stay on top of your work so nothing slips through the cracks. All in all, it’s been a fantastic experience and I strongly recommend working here, particularly if you’re looking for a friendly yet educational environment where you can push yourself while having a support network to help you grow.

 

A day in the life of a Blackhawks Intern- Zoe Schmerin

1They always say that no two days are the same and that is exactly true when you’re on the street team for the Chicago Blackhawks Hockey Club. Things change during the year, hockey season comes and goes, but the street team is ongoing. Events all around Chicago want to feature the Blackhawks and the Blackhawks want to get their name out into the public for the sake of their fans. That’s where I come in, my coworkers and I are the ones at these events, the ones people see as the face of the Blackhawks and sometimes the first experience people have with the organization. The job is broken into two parts; game day staff and event staff. Let’s discuss them both.

Game day staff is the best part, the time everyone looks forward to. If you aren’t into being at hockey games and taking in that atmosphere maybe this isn’t the right position for you. Games are exciting, so much can happen and it can happen quickly. The positions are chosen at random and range from helping silent auction, manning a sign creation station, getting people excited about the kid’s club, and T-shirts. If I had to choose my favorite I would pick T-shirts every time. This season, the club implemented t-shirt Sunday where every period shirts were thrown and dropped from the parachutes.

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What most people don’t know is that someone needs to actually fill the machine that drops those parachutes all the way up in the rafters. These games were filled with heading up to the rafters, filling the machines and then heading back down to help the Ice Girls throw shirts to fans and repeating. It might seem like a routine but during the games anything can change and you might find yourself delivering presents to season ticket holders for a ticket sales representative. Words of advice, take charge and think on your feet. As I said things change and sometimes you might need to handle a situation meant for someone with higher rank than you.

3Now we go to event staff, these events range from those put on for sponsors and those put on outside of the United Center at festivals and events throughout the Chicagoland area. Generally, only 5 people go to these and there is no “higher up” heading out with you. You load up the cruiser, read the event description on the way, put a smile on your face and make sure these fans have the times of their lives. Questions come from all angles and sometimes you might not know the answer, ITS OKAY TO TELL THEM THAT. The last thing you want is to tell someone something wrong and disappoint them. Let them know that you will ask your supervisor and have them check back for the answer. Events can be long, and people can get annoying but that’s all part of the day and of the job. Over all it’s exciting, it’s fun, and it’s an unforgettable experience.  For someone interested in sports and finding a way in, this is the way to go. Join the street team, make your connections, and keep them for as long as you may need. Most of all, HAVE FUN!

 

 

 

 

 

 

 

 

 

 

 

 

 

A Day in the life of a MARCH Marketing LLC. Intern- Caitlin Romolt

Hello everyone!

My name is Caitlin Romolt, and I am currently a marketing intern at an awesome military marketing company called MARCH Marketing LLC. MARCH is a military marketing company, which was started by a veteran himself, Tom Aiello. In fact, Tom recently received an award for North Western Kellogg students and alumni who have been named “2016 Youn Impact Scholars”. This group consists of the most innovative and creative Kellogg students and alumni passionate about social impact. We are a small marketing company that helps give back to other veterans who continue to help our country. This is through the use exclusive strategy, consulting, marketing, recruiting, public relations, social media, and word-of-mouth communications for products and services targeting military and veteran families. Every year 10% of our profits go to local veteran based charities. MARCH has already in the past four years, have raised over $100,000,000 and provided work for over 100,000 veterans. Giving back to the veteran community is what we strive to do as a company. We want to improve the lives of active members, veterans, and their families.

Part of my job as a marketing intern is working with a lot of nonprofit organizations that help raise money for veterans. These companies include Veteran Launch, Operation Rising Star, Helmets to Hardhats, and Rags of Honor. What I do as an intern, is heavy analytical skills. I retrieve their data given from my boss: including demographics, marketing strategies needed to be used, and organize base presentations using PowerPoints and PDFs for my boss to present to clients and other companies. For example, Operation Rising Star is a veteran talent agency. My job was to look at its competitors such as American Idol and The Voice and analyze their marketing strategies. These included websites, Facebook, and Twitter, and see what trends they were doing to make their marketing effective. I heavily use excel to keep a list of all the veteran owned companies that are in the United States, which is over 600 companies. As an intern I am very reliable and must meet exact deadlines for presentations, which I am given usually about a week to set up.

3As an intern I am learning every day
more and more about marketing. Being an intern at MARCH Marketing LLC is so rewarding. Knowing that our marketing agency is giving back to the veterans reassures that what I do for this company matters not only to the company but to the 25 million veterans who have served for our country.

Here is a picture of MARCH Marketing LLC leading the panel discussion at the IFJ with leaders of the VA, Defense Department, and National Guard! #DayintheLifeofaMARCHIntern #ILoveMyCompany

Well, that is all for now, I am still learning and being inspired by such a truly amazing company.

Regards,

Caitlin

A Day in the Life of the Chicago Tribune Intern- Mady Johnston

This internship has taught me ways that marketing can be fun and interactive!

My name is Mady and I am a senior interning for Tribune Events Group at the Chicago Tribune. My role as an Event Production intern includes planning and producing events fpicor Chicago Tribune, Chicago magazine, RedEye, and TribNation. These brands that fall under the Tribune Company umbrella all target different audiences. My Event Marketing team creates custom events and produces in all eight of the Tribune Company’s markets, including: Chicago, Los Angeles, Orlando, and Baltimore.

The Tribune Company recently divided into Tribune Media and Tribune Publishing. Tribune Media remains in charge of broadcasting and digital assets. Tribune Publishing is the division that takes full responsibility for the newspaper and print parts of the company. The Marketing & Events department falls into Tribune Publishing.

On a daily basis I work with sponsors, create event social media plans, contact clients, coordinate event staffing and run the Tribune Events Group social media handles. My job is interesting because I am not marketing a physical product, but am marketing the events that we produce. Tribune Publishing created Tribune Events Group to make the print publications more engaging. Therefore, by marketing these specialized events to target audiences we hope to retain newspaper and print customers.

In October 2014, we created a custom event for Mattress Firm entering the Chicagoland market. My team invited the Guinness Book of World Records to come record and watch as we broke the world record for the highest mattress stack outside Tribune Tower. You can see a photo from the event above with Benny the Bull and Staley Da Bear. They both came to cheer us on! It was fun to market Mattress Firm as a company through our event and watch the results through social media responses and sales. This internship has taught me ways that marketing can be fun and interactive! I would definitely recommend this position to anyone looking to go into marketing, public relations, or event planning.

The Lynn Hazan & Associates Intern- Mikaela Odell

Lynn Hazan

Hi. I am a marketing student at DePaul University. I currently intern at Lynn Hazan and Associates, which is a marketing and communication recruiting firm. We help companies find top candidates. Our clients contact us and give information about their job openings. We listen to their requirements and create the job specs. I often assist in this process. I post the job specs to LH&A website so job seekers can see what different jobs are available. It is important to spread the new job openings. We always post them on LinkedIn, Twitter and other social media sites. This is something I have done various times.

LH&A has many clients and therefore many top candidates to find. We talk to many potential employees. We interview and send the top ones to the actual company. I have been able to sit in on one interview so far. It is a great opportunity to learn what companies are looking. I also get a chance to debrief with my boss. We review what the candidate did well, and not so well. This gives me a change to critically analyze and therefore understand

how a great interview looks like.

One activity that I often do at the office is researching potential candidates and companies. LinkedIn is a great tool for this. I go through LinkedIn profiles and try to find a match of credentials that fits the job specs. I also research various groups on LinkedIn and post jobs when appropriate. Last week I wrote a transcript for a reference check on one of our potential candidates. I also assisted in creating a video about our company, plus the current job openings we have. I provided my boss with feedback on her dialogue and body language. I also assisted with the recording.

Pictured is Lynn Hazan, Mikaela's boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

Pictured is Lynn Hazan, Mikaela’s boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

LH&A is a small company with the owner, and one other person working there. What makes the company exciting is that they always work with interns. We are currently four interns at LH&A. We are going to create a humorous YouTube video together. The video will showcase what to do, and what not to do, at an interview. We are also going to explain what an interviewer can do, and cannot do. This project is going to be very exciting. This is only one example of how Lynn Hazan, the owner of LH&A, gets her interns motivated and educated. Another example is that we eat lunch together every day. Lynn always has a fun an educational activity planned. She really cares about her interns and makes sure we grow and learn.          Yesterday I received a new project that I will be working on. I am going to create a PowerPoint presentation.  Lynn is going to present it at an Independent Writers of Chicago event this summer. Lynn often attends events and I have gone to three different ones. The events are filled with influential professionals.  Today we attended a Business Marketing Association event. I helped with the set up and then ate lunch with the attendees. Helen McIntoch, global director of marketing and communication at Ingredion, was the guest speaker. She spoke about the marketing efforts behind Ingredion’s big brand change.  These events are insightful and I get to see how companies use marketing to become successful.

Being an intern at LH&A is great because it prepares me and teaches me about the job search process. I am also learning how to interview and how to stand out from the competition. My writing and researching skills are improving as well. Overall, LH&A is a great place to intern at. Here is the link to our website: http://www.lhazan.com/content/index.php. Check it out.

The RCM Asset Management Intern- Stephanie Gilmore

RCM Asset Management

RCM Asset Management

Marketing is something that has always interested me and I was working at a job that was vaguely related to marketing for a few years but it definitely was not something that interested me in the long-term. When I started my job hunt, I was pleasantly surprised when I came across a Marketing Internship at RCM Asset Management. While I did apply to and speak with other companies RCM really stood out to me. The job description and the atmosphere at RCM sold me on their internship. For so many years, there were many different facets of marketing that interested me but I never had the chance to really get my feet wet and RCM gave me the opportunity to try out many different aspects of marketing. I was impressed by the variety of projects I would be working on.

My first day on the job was a little bit of a culture shock for me (in a good way), coming from a large media company and switching to a small financial services company. All of my colleagues were very friendly and I felt comfortable right away. My first project was to work on the intranet (internal portal) and in order to do so I had to interview all of my colleagues and find out about what the type of work they did and what their backgrounds were. I enjoyed doing this because it was it was a great way for me to find out more about my coworkers and how the company operates.

The thing that surprised me most about the Marketing Intern role at RCM Asset Management is the amount of autonomy I have been given. My boss is extremely intelligent and passionate about the company and she allows me to be as creative as I want to be and is always open to new ideas. She definitely is not a micromanager and that is refreshing. It is amazing to have the opportunity to collaborate with her.

My daily tasks include working on different marketing initiatives- whether that is writing internal and external marketing communications, making changes to the company website, posting to social media or brainstorming ways that we can better engage our clients. It is exciting to work for a financial services company because the company is targeting a very specific client and therefore, we have to find creative and innovative ways to connect with them. Another interesting part of this internship is finding ways to differentiate the company from the competition and communicating our competitive advantage. It has been intriguing meeting with different people in the company and public relations and marketing companies and hearing their perspective and learning about how different companies are communicating with their clients.

Overall, deciding to take advantage of this Marketing Internship opportunity at RCM Asset Management has been one of the best decisions I have ever made. I feel like I am learning so much every day on the job and I am getting a lot out of it. It has also surprised me how much this internship and my classes complement each other. It is amazing to work somewhere where I am excited to go to work each day. I would definitely recommend looking into an internship opportunity to anyone who is looking to make a career transition.