A Day in the Life of a Signature Branding Intern- Stephanie Cucinella

16Signature Branding is a high-end merchandising solutions company for artists, musicians and music festivals. They focus on delivering product that has high quality material and visual art that captures the client’s vision, while offering better revenue generation opportunities for the clients. They carry a competitive advantage from creating product from low cost strategies but consistently delivering the best possible solutions. The company believes that when fans have better merchandise from artists, more sincere and long term relationships are built with the artists.

As social media marketing intern at Signature Branding I have the responsibility to create original posts on all social media platforms, including Facebook, Instagram and Twitter, analyze the engagement and sales that correlate with posts that I create promoting the product.

Additionally, I audit social media pages for clients, competitor’s companies, festivals, artists and musicians that the company would like to work with in the future. I interact on those pages and share the page’s content to create engagement. One of the most important day-to-day tasks for the social media marketing intern is to keep up with current trends, lineup releases, new art, and new songs from musicians. When everything can be connected, it is easier to tag the pages in a post drawing more attention from outsiders and people who do not “Like” Signature Brandings page, but like pages that Signature Branding has interacted with.

15This post was on Signature Brandings page, it shared another company’s article off their Facebook page that discussed a music festival and musicians that Signature Branding would like to work with in the future. On Signature Branding’s post I was able to tag that music festival and artist from the article, and connect them to our current client’s music festival where the same artist played at in 2016, bringing together our current clients and future clients while also still promoting our brand. Being aware of these connections helps Signature Brandings page become more exposed to different audiences within similar demographics. It is a way of online cross-promotion.

I also have been getting more involved in photoshoots, collection releases and information about upcoming projects. The more involvement I have in these internal projects, I am able to communicate about these upcoming releases on social media. The more that is communicated about the company on social media platforms, we are able to build more relationships with customers, clients and clients fans. For example, Signature Branding is releasing “collection one” at an event the company organized. The event includes a panel of Chicago natives that work in the streetwear, art, fashion and music industries and will discuss the intersection between music, art and fashion. Leading up to the event, I have created posts that talk about the panelists and focused on individual talents each panelist has, then connected it to their relationship with Signature Branding.

14           I enjoy everything I do at Signature Branding. I am interested in the music, fashion and art industry and enjoy exploring new music, artists and festivals. This intern ship is helping me network and broaden my knowledge about music, genres, artists and festivals. I am learning about companies, brands, artists, and musicians all over the United States I have never heard of. I have freedom to engage and interact with companies, musicians, artists and festivals I enjoy while also promoting Signature Brandings products. One thing I love about Signature Branding is the sincerity, determination and creative design behind every product. I have stickers, prints and clothing from Signature Branding that I love, not only do I get to learn about all these people and companies in the industry, I get to promote a product I sincerely love.

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A Day in the life of a MARCH Marketing LLC. Intern- Caitlin Romolt

Hello everyone!

My name is Caitlin Romolt, and I am currently a marketing intern at an awesome military marketing company called MARCH Marketing LLC. MARCH is a military marketing company, which was started by a veteran himself, Tom Aiello. In fact, Tom recently received an award for North Western Kellogg students and alumni who have been named “2016 Youn Impact Scholars”. This group consists of the most innovative and creative Kellogg students and alumni passionate about social impact. We are a small marketing company that helps give back to other veterans who continue to help our country. This is through the use exclusive strategy, consulting, marketing, recruiting, public relations, social media, and word-of-mouth communications for products and services targeting military and veteran families. Every year 10% of our profits go to local veteran based charities. MARCH has already in the past four years, have raised over $100,000,000 and provided work for over 100,000 veterans. Giving back to the veteran community is what we strive to do as a company. We want to improve the lives of active members, veterans, and their families.

Part of my job as a marketing intern is working with a lot of nonprofit organizations that help raise money for veterans. These companies include Veteran Launch, Operation Rising Star, Helmets to Hardhats, and Rags of Honor. What I do as an intern, is heavy analytical skills. I retrieve their data given from my boss: including demographics, marketing strategies needed to be used, and organize base presentations using PowerPoints and PDFs for my boss to present to clients and other companies. For example, Operation Rising Star is a veteran talent agency. My job was to look at its competitors such as American Idol and The Voice and analyze their marketing strategies. These included websites, Facebook, and Twitter, and see what trends they were doing to make their marketing effective. I heavily use excel to keep a list of all the veteran owned companies that are in the United States, which is over 600 companies. As an intern I am very reliable and must meet exact deadlines for presentations, which I am given usually about a week to set up.

3As an intern I am learning every day
more and more about marketing. Being an intern at MARCH Marketing LLC is so rewarding. Knowing that our marketing agency is giving back to the veterans reassures that what I do for this company matters not only to the company but to the 25 million veterans who have served for our country.

Here is a picture of MARCH Marketing LLC leading the panel discussion at the IFJ with leaders of the VA, Defense Department, and National Guard! #DayintheLifeofaMARCHIntern #ILoveMyCompany

Well, that is all for now, I am still learning and being inspired by such a truly amazing company.

Regards,

Caitlin

A Day in the Life of a Motorola Solutions Intern- Nicole Jackson

aInterning for a company like Motorola Solutions, a big fortune 500 company, in the heart of the city, on Michigan Ave., and across from the bean, has been an amazing experience for me. Motorola Solutions, a publically traded company, is a relatively large company, with 14,000 employees in 60 countries. Obtaining this opportunity, along with being in a program with 5 other inside sales interns, and working alongside over 100 other interns in every department from across North America, has been the perfect scenario for my summer.

I will bring you along my personal guided tour of a day in the life as a North America-Inside Sales intern for Motorola Solutions.

I personally prefer to get into the office early, sat 8am, this allows me to leave by 4pm. Other interns that are not morning people, prefer to get in at 9am and then leave at 5pm. Motorola Solutions has three offices in Illinois, the headquarters for the company is in Schaumburg where all the interns are except a few. The Michigan Ave office is the sales office, you may be familiar with this office because of the huge letters on top of the building that read “MOTOROLA” this is my office. On the seventh floor, in the far corner is where the six of us sit, each in our own little cubicle, with little name tags that read our names, “interns”, and then a picture of our school mascot. This was pretty exciting on the first day, along with receiving desk phones, laptops, and badges. Each of us are assigned to a mentor, a full time employee within inside sales. This is beneficial in so many ways. My mentor is amazing, she constantly checks up on me, advises me on what I should be doing, and truly just wants for me to be successful in obtaining a full time position at the end, and make me feel welcome.

I  got a little off topic discussing more of the background information on the internship, but back to my day to day activities.  First, I like to start my day off “Data Mining” this allows me to get in groove of working. We are sent an excel spreadsheet of anywhere from 100-1000 names of community colleges, police/fire stations, hospitals, anywhere really that would use two-way radios. We then look up the place, find a contact and import the name, email, phone, and website into the excel spreadsheet. I usually do this till about 12:30, this is when we all go out to lunch together. After lunch, I switch it up to a different activity called “CallWorks Campaign” this is where we are given another spreadsheet, and we call the same type of places, ask to speak to whoever is in charge of security communications, and gage interest on wanting to be connected with an inside sales rep to learn more about Motorola Solutions products, such as two-way radios, batteries, accessories, and body cameras. Although, I have previously worked in an environment where I had to make basic sales calls, I am learning more about different approaches on how to tackle sales calls. I do this till 4pm, where I then pack up my computer and go home.

Lastly, I will cover the random events that we, as interns get to attend. Once a week we have a “lunch and learn” where the head of each department such as finance, HR, marketing etc. come in and talk to us about their job, how they got to where they are, their specific department, and product overview. Lunch and learns, are of course where they cater a variety of food. Other special events that we do throughout the 12 week program, are go on the odyssey cruise for lunch and a tour of the city, volunteer for American Red Cross, fand visit the cook county 911 dispatch center, where we will learn more about products and implementation. Lastly, another intern and I, got chosen last week to volunteer at a Motorola Solutions sponsored golf event in Barrington, which is coming up this week. At the end of the internship, all of us have final interviews, where they tell us if they are going to offer us a full time position after graduating.  That is the extent of my 12 week internship at Motorola Solutions,  definitely an amazing company, in which, I hope to continue full-time this December, after my last trimester.

A Day in the Life of Tagprints Digital Intern/Co-founder Andy Marsh

Through TagPrints Digital, I can build off my passion for marketing through internal marketing while extending beyond that through marketing solutions on behalf of my clients.

blog andy

The solution that Tagprints came up with for CDW

Hello DePaul Marketers! My name is Andy Marsh and I am the Managing Partner of TagPrints Digital, a digital marketing and social activation agency founded in 2013. In a nutshell, our 6 person team collaborates with experiential marketing agencies to build technology solutions that interact with social media at live events. By implementing social media activation technology at events, attendees are given an incentive to self-promote the event while brands can simultaneously connect with attendees in an organic fashion. These events range from marketing activations to trade shows with clients such as CDW, NBC, Colgate, and Ciroc, to name a few.

As one of two leaders at the agency, you can find me actively involved in marketing, sales, solution development and much more. Being a relatively new company, inbound marketing is a core component of acquiring new business. As an example, I have formed unique partnerships with leading trade organizations such as BizBash and Exhibitor Magazine. For BizBash, I oversee the acquisition of social media metrics for their expos and then transform the data into infographics to be globally published. For Exhibitor Magazine, the go-to resource for trade shows and exhibits, I will be leading a Google Analytics workshop in March at Exhibitor Live in Las Vegas. This workshop will focus on analyzing website data in correlation to an exhibitor’s offline marketing on the trade show floor. By adopting this inbound approach, we are exposed to key prospects by providing valuable insight from TagPrints Digital with the intent of positioning ourselves as social and digital marketing experts.

As experiential marketing agencies approach us for custom solutions, I manage everything related to the sale while my partner manages the execution and development of the solution. For example, we are currently working with Borden Dairy on an eight week long national product activation. I was the initial point of contact and the TagPrints Digital representative through the entire process. Once the sale was solidified, my business partner handled the execution of the sale.

For those who know me, they would acknowledge my passion for entrepreneurship and marketing. I love taking new risks, especially in the context of marketing. Through TagPrints Digital, I can build off my passion for marketing through internal marketing while extending beyond that through marketing solutions on behalf of my clients. Learning the ins-and-outs of digital and social marketing provides me with deep insight towards the future of marketing progression. Most importantly, this career has provided me with the opportunity to build strategic relationships with top marketing agencies and marketing directors at globally recognized companies.blogandy

 

A Day in the Life of the Chicago Tribune Intern- Mady Johnston

This internship has taught me ways that marketing can be fun and interactive!

My name is Mady and I am a senior interning for Tribune Events Group at the Chicago Tribune. My role as an Event Production intern includes planning and producing events fpicor Chicago Tribune, Chicago magazine, RedEye, and TribNation. These brands that fall under the Tribune Company umbrella all target different audiences. My Event Marketing team creates custom events and produces in all eight of the Tribune Company’s markets, including: Chicago, Los Angeles, Orlando, and Baltimore.

The Tribune Company recently divided into Tribune Media and Tribune Publishing. Tribune Media remains in charge of broadcasting and digital assets. Tribune Publishing is the division that takes full responsibility for the newspaper and print parts of the company. The Marketing & Events department falls into Tribune Publishing.

On a daily basis I work with sponsors, create event social media plans, contact clients, coordinate event staffing and run the Tribune Events Group social media handles. My job is interesting because I am not marketing a physical product, but am marketing the events that we produce. Tribune Publishing created Tribune Events Group to make the print publications more engaging. Therefore, by marketing these specialized events to target audiences we hope to retain newspaper and print customers.

In October 2014, we created a custom event for Mattress Firm entering the Chicagoland market. My team invited the Guinness Book of World Records to come record and watch as we broke the world record for the highest mattress stack outside Tribune Tower. You can see a photo from the event above with Benny the Bull and Staley Da Bear. They both came to cheer us on! It was fun to market Mattress Firm as a company through our event and watch the results through social media responses and sales. This internship has taught me ways that marketing can be fun and interactive! I would definitely recommend this position to anyone looking to go into marketing, public relations, or event planning.

A Day in the Life of the KIND Healthy Snacks Intern- Justin Komosa

Justin Komosa at his internship as a brand ambassador for  KIND Healthy Snacks

Justin Komosa at his internship as a brand ambassador for KIND Healthy Snacks

Working on the Chicago field marketing team for KIND Healthy Snacks is rarely easy, but it’s almost always fun, energizing, and diverse.  As a KIND Brand Ambassador, the sole purpose of my job is to increase the brand’s exposure & visibility while encouraging consumers to try the product. A favorite aspect of my job is that I have a wide range of typical day-to-day activities, and no two days are alike.

I was hired by KIND in 2012 as the only brand ambassador on the Chicago team, which only consisted of two other people at the time. Today, I have helped grow our team from two to ten employees in under 24 months. This explosive growth has helped me learn how to grow and manage multiple brand activations, focus on our target market segments, and even assemble a tent on the beach.

Much of what I do involves event marketing, which includes setting up a tent, booth, and table to sample from. I’m also involved in guerrilla sampling. This is where at least two team members hop in our KIND-branded Jeep armed with thousands of KIND bars to give away at a predetermined location, such as a Metra commuter stop or Soldier Field on game day. While this may seem like a fairly simple execution, lots of planning and strategizing that happens behind the scenes before the sampling begins. A portion of my job includes store demos where I allow shoppers to sample pieces of product in hopes they’ll make a full purchase. Coordinating demos at the right stores during the right sales promotion is crucial to a demo’s success. While this is the least exciting function of my position, I enjoy the quality interactions I share with

Justin's team stands at one of the booths he sets up for his event marketing with KIND healthy snacks

Justin’s team stands at one of the booths he sets up for his event marketing with KIND healthy snacks

shoppers.

The most important aspect of my job involves coordinating strategic event partnerships, like ALS Les Turner Foundation or Big Ten. Acquiring these partners is a big win for our team because this gives KIND the opportunity to be the exclusive snack company at a given event.

A Day in the Life of the JP Morgan Intern- Ken Jaroenchisakon

Let’s Go For A Summer Ride In JPMorgan

A few years ago being here was just a dream that seems so far out of reach. As a commercial banking marketing summer analyst, I am thrilled to share with you a glimpse of my journey that can’t be replicated in any lecture hall.

View from JP Morgan building

Within the first two hours of my internship, I found myself sitting next to my managers for an important conference call (drumroll please). Don’t get too excited because it took me less than seconds to scribble metrics and software operations all over my notebook. Since then, I had jumped onto this speeding train that I knew would take me to my destination.

 

Fast forward, a lot has changed since that meeting. From conducting market research to implementing split tests to familiarizing myself with marketing platforms like BrightEdge and CQ5, I have harvested a plethora of tech and analytical skills. I am further entrusted to prepare dashboard proposals that will ultimately be presented to executive directors (cheers to a mind-blowing project!).

 

The department is dynamic and collaborative, so team events are coordinated on a routine basis. One of my memorable moments occurred when we went bowling with the New York team. Just don’t ask me about my score! Oh, about networking. There are intern events and speaker series every week. I always try to schedule additional time to grab lunch or coffee (hazelnut frap for me) and chat with members from different lines of business. I can’t thank them enough for squeezing me into their busy schedule.

 

As summer comes to close, I must confess I am having a hard time leaving this world that I had dreamed about for so long. Appreciation for the extensive education platform and learning opportunity is an understatement. Whether or not I receive an invitation back next summer, I am still proud of my decision to try.Processed with VSCOcam with t1 preset

 

Lastly, one of the many valuable takeaways from my time here is humility. Someone in fact once said to me, “If everyone had the opportunity that I had, I wouldn’t be standing here.” His name was Jamie Dimon.

A Day in the Life of the Modern Luxury Intern- Ivelina Valle

Ivelina Valle writes about her Internship with Modern Luxury

Ivelina Valle writes about her Internship with Modern Luxury

Hi! My name is Ivelina Valle and I am currently a junior studying Marketing and Management. This quarter I am interning at Modern Luxury, a publishing company that publishes numerous magazines around the nation. I am a marketing intern in the Chicago office that is located one block away from the Merchandise Mart.

Modern Luxury publishes seven magazines in Chicago. These include: CS, CS Brides, CS Interiors, NS, Men’s Book, Front Desk and Charity & Social Datebook. They also host numerous events throughout the year for each of these publications and the involved advertisers. These events may be issue release parties, cocktail parties, fashion shows, boutique openings or exclusive sales, trivia nights and many more.

Ivelina’s Press Pass

As a marketing intern at Modern Luxury, I work inside and outside the office. Two days a week I am in the office, sitting at my desk for most of the day, working on social media posts, event listings and more. When I am not at my desk, I am packaging invitations, stamping mail, bookmarking magazines to send to our advertisers or even cutting out huge cover images for our events. Five times a month I am at events and helping out there. I am usually helping the photographer by collecting name captions of the people he/she takes pictures of that will later go on our website and in the magazine.

A typical day in office would start out with creating five social media posts from any of the seven publications. I write one Facebook and one Twitter post for each magazine I select, with a shorter version for Twitter. Each of these posts must include the link to the digital copy of the magazine on our website, tags of the people/places/brands mentioned, and a clever hashtag. If all of our magazines are set on editorial posts, I may share some posts from our clients/advertisers or from whatever is trending, i.e. fashion week. Once these posts are written, I send them over to my manager, the Marketing Coordinator, who revises them and sends them back to me with edits. I continue by posting each post throughout the day, once every hour. In between each post, I am doing various tasks. I could be adding content such as events, scene galleries or event recaps to our website and Facebook pages or completing numerous office tasks.

Enlarged CS cover at issue release party for 101 tastes, February Issue

Interning at Modern Luxury has taught me how vast a publishing company has to be. Our Chicago office contains staff that works on publications around the nation. Modern Luxury is an enormous company for having free magazines. The magazines can be found in vending boxes around the city, usually next to Red Eye boxes. With a company this big, Modern Luxury’s departments all work together to create timeless articles, events and prints. The marketing team works closely with the sales and digital teams to complete numerous responsibilities. I continue to learn new things everyday and am motivated by my manager to be creative by coming up with new ideas on how to enhance Modern Luxury’s online presence. As an intern I get to see the details that go into expanding an online identity and also what goes into making successful magazine issues.

 

Interested in interning with Modern Luxury? They are now hiring for Spring and Summer!

A Day in the Life of the BMO Harris Bank Marketing Intern- Warren Olaya

warrenbmoMy name is Warren Olaya and I am in my junior year. In early January I began my marketing internship in commercial banking at BMO Harris Bank. I’ve had the pleasure of working in various intern roles here for a couple years now but have never been in marketing. In late November I was given the opportunity to transition over to marketing and I’ve been extremely grateful that I’ve had the opportunity ever since. It’s much different from the compliance world that I was interning in before!

I am a marketing intern for commercial banking at BMO but I’ve luckily been able to meet many great people from different teams. As it’s my first month here I’ve had a large amount of informational meetings. These meetings are extremely enlightening and open up my eyes to corporate marketing operations. Upon arriving here I was able to meet with advertising, thought leadership, business banking and commercial banking just to name a few of the teams. The biggest thing I was excited about in coming here is the amount of experience the people around me had in marketing and upon arriving here I’m learning that this is very true. The colleagues around me have had years of agency experience and a good amount come from marketing departments at other banks. This combination of experience for me is priceless and in any meeting I’m at I’ve been eagerly listening to what everyone has to say.

Warren at his desk for his BMO Harris Bank Internship

Warren at his desk for his BMO Harris Bank Internship

BMO financial group is the 8th largest bank in North America based on assets. My team makes up just a fraction of this overall operation but still plays a vital part in its growth. On any given day I’m helping my manager keep track of events and sponsorships coming up or assisting in putting together slide decks for upcoming presentations. I’m learning time management now more than ever as I’m only here for a certain number of hours per week. I have to be sure I’m able to balance the amount of meetings I am in with the actual work I’m getting done. Timing is important!

In light of this, I am extremely overjoyed to be here. Yes I can get work experience, yes I have an internship, but the most important thing for me is that I’m learning from the individuals around me and their prior experience. I can’t stress enough, their experience, advice and stories they can tell me based on what they’ve been through is truly priceless. What they say are important lessons I can learn from. Through any meeting or interaction I’m here with open ears, ready to take in what is thrown my way.

A Day in the Life of the InnerWorkings Promotional Marketing Intern- Shelby Jancin

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InnerWorkings is a print management and promotional services company.  They offer a wide array of services aiming at reducing inefficiencies in the supply chain.  These services range from sourcing print materials, point of purchase displays, packaging, and branded merchandise; overseeing production; logistics; and warehousing.   InnerWorkings serves as the intermediary between the end user and the suppliers.

 My Position

Currently, I am interning as a Promotional Marketing Coordinator.  I specifically work within the promotional products division assisting in sourcing and production.

 Daily Responsibilities

Being a Promotional Marketing Coordinator brings different responsibilities each day.  I assist in all stages in production including sourcing ideas along with overseeing production, purchasing, and shipping.  Multitasking is inherent within a marketing coordinator job.  I work on a multiple client projects each day as well as some administrative tasks.

I communicate with clients, suppliers, and our internal teams on a daily basis.  Clients reach out for ideas on new projects as well as re-ordering past projects.  We often set up meetings with the clients that allow us to discuss their projects in person and continue to build business relationships.  My job requires that I come up with creative solutions for their promotional product needs that meet their branding requirements on-budget, on-time and with the highest level of service and quality.

InnerWorkings has a preferred circle of 150 vendors that have been approved based on having met quality and safety standards that I use as a resource for researching ideas.  We frequently communicate with vendors to collaborate on ideas for client projects, receive virtual layouts of current and potential orders, confirm pricing, and ensure production goes smoothly.  Once a week, we have a vendor come in to show us the new products in their line.

Internally, we have a team of 10 people who work specifically with promotional products.  We often pool ideas as it is helpful to gain other perspectives.  In addition, I work with my sales reps on current projects and coordinate with other departments, such as Finance, to expedite client projects.  We also have a showroom (pictured below) that has samples of past projects.  This can be used for inspiration, education, and is helpful when clients come for meetings at our office.

Company Size

InnerWorkings is a global company. The company is headquartered in Chicago with a offices in 30 countries throughout North America, South America, Europe, and Asia. There are approximately 1,400 employees in the entire company.

I work in the Chicago office which has about 100 employees.  The promotional products team consists of about 10 people, however we all work for different sales reps.

More specifically, I work under my direct manager for one sales rep.  As a team of three we work closely to make sure our clients are satisfied.  I conveniently sit right next to my direct manager and we are both located outside of our sales rep’s office.

 Reflection

My internship has given my great insight into the branding and marketing field.  I continually learn new information regarding branding requirements and new ways of communicating.  I am extremely grateful that my sales rep has bestowed as much responsibility on me as she has.  She makes sure to include me in as much face to face contact with the clients as possible as well as continually develop my skills.

My favorite part about my internship is that I have been able to tailor my position, in some regards, to my interests and strengths.  I have always enjoyed math, analysis, details, and planning.  Luckily, my team needed a person to run reports periodically.  This responsibility evolved from looking at our client totals to using the reports to create strategies for handling accounts.  I now run reports that allow us to identify the clients who we obtain the highest margins with, do the most volume, place the most orders, and determine the percentages of their orders that are print versus promotional products.  We use this information to plan meetings and how to handle our top accounts.