The Lynn Hazan & Associates Intern- Mikaela Odell

Lynn Hazan

Hi. I am a marketing student at DePaul University. I currently intern at Lynn Hazan and Associates, which is a marketing and communication recruiting firm. We help companies find top candidates. Our clients contact us and give information about their job openings. We listen to their requirements and create the job specs. I often assist in this process. I post the job specs to LH&A website so job seekers can see what different jobs are available. It is important to spread the new job openings. We always post them on LinkedIn, Twitter and other social media sites. This is something I have done various times.

LH&A has many clients and therefore many top candidates to find. We talk to many potential employees. We interview and send the top ones to the actual company. I have been able to sit in on one interview so far. It is a great opportunity to learn what companies are looking. I also get a chance to debrief with my boss. We review what the candidate did well, and not so well. This gives me a change to critically analyze and therefore understand

how a great interview looks like.

One activity that I often do at the office is researching potential candidates and companies. LinkedIn is a great tool for this. I go through LinkedIn profiles and try to find a match of credentials that fits the job specs. I also research various groups on LinkedIn and post jobs when appropriate. Last week I wrote a transcript for a reference check on one of our potential candidates. I also assisted in creating a video about our company, plus the current job openings we have. I provided my boss with feedback on her dialogue and body language. I also assisted with the recording.

Pictured is Lynn Hazan, Mikaela's boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

Pictured is Lynn Hazan, Mikaela’s boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

LH&A is a small company with the owner, and one other person working there. What makes the company exciting is that they always work with interns. We are currently four interns at LH&A. We are going to create a humorous YouTube video together. The video will showcase what to do, and what not to do, at an interview. We are also going to explain what an interviewer can do, and cannot do. This project is going to be very exciting. This is only one example of how Lynn Hazan, the owner of LH&A, gets her interns motivated and educated. Another example is that we eat lunch together every day. Lynn always has a fun an educational activity planned. She really cares about her interns and makes sure we grow and learn.          Yesterday I received a new project that I will be working on. I am going to create a PowerPoint presentation.  Lynn is going to present it at an Independent Writers of Chicago event this summer. Lynn often attends events and I have gone to three different ones. The events are filled with influential professionals.  Today we attended a Business Marketing Association event. I helped with the set up and then ate lunch with the attendees. Helen McIntoch, global director of marketing and communication at Ingredion, was the guest speaker. She spoke about the marketing efforts behind Ingredion’s big brand change.  These events are insightful and I get to see how companies use marketing to become successful.

Being an intern at LH&A is great because it prepares me and teaches me about the job search process. I am also learning how to interview and how to stand out from the competition. My writing and researching skills are improving as well. Overall, LH&A is a great place to intern at. Here is the link to our website: http://www.lhazan.com/content/index.php. Check it out.

The Greenerdealz Intern- Karen Cruz

I work for a Chicago start-up company called Greenerdealz. My official title here is Account Executive Intern. My role contains various duties ranging from Marketing, Management, and communication with the company’s vendors.  The size of the company is currently small.  There are two Account Executive interns, me being one of them. Together, we work closely with the owner Michael Kolody by staying in communication with him on a daily basis through e-mail or phone and meeting in person once a week. During these meetings we discuss potential opportunities for deals, potential vendors, make phone calls, discuss local events around the city which we want to attend, and at the end we are given tasks to complete during the week. These tasks are usually to make phone calls, confirm booths at events, and also to seek out companies that might be interested in working with us. Often times, I also accompany the owner Michael in meetings with vendors. We work together in pitching deals and closing agreements. Most of my work is done on my own time, through phone or computer.

karencruzAs a whole company, we also have full staff meetings every 2 weeks on Fridays. These meetings usually include all 12 of the people in charge of media animations, technology, accounting, and social media. During these meeting we each share our progress and our next goals. Most of the meetings are also recorded by our social media/technology staff. The purpose of this is to document the company’s progress, and also to create a documentary-like segment to our website.

On a daily basis, I am assigned “follow-up” calls or e-mails to vendors or companies. I usually get these notifications through the CRM system we communicate through. I also do online research of new local businesses that we can get into contact with to work together.

Through this internship I am learning all about communication, persuasion, cold calling, professional business writing and speaking, contracts, and also promotions at the events we attend. It has also helped me in general as a person, I am now more confident and am able to with hold a conversation with strangers. Overall, I am really enjoying my time here with Greenerdealz. Everyone that works and interns here is fun to work with and also very helpful. What I like the most is that they are very flexible and that I am allowed to work on my own most of the time, being that I live about an hour and a half away from the city.

The Changing Worlds Intern- Felicia Chen

feliciadesk

Felicia’s Desk at Changing Worlds

Helping Changing Worlds

I am a Marketing and Communications Intern at Changing Worlds, a nonprofit organization that fosters cross-cultural understanding through oral history, writing, and art programs. It has about 10 employees in office and many rotating volunteers and interns. I work closely with my supervisor, the Manager of Earned Revenue, Marketing and Communications. I spend most of my time at the computer station, a place in the middle of the office mostly for interns and volunteers. I am part of a new project targeting new audiences for Changing Worlds’ programs, and on the side, I do updates on their databases and draft emails for their different campaigns.

My day to day activities always consist of some kind of data entry, market research, and audience profiling on new audiences for our art programs and travelling exhibits. It can be very tedious and dry, but my supervisor gives me some other work to balance it out. Besides this, I am also working on our greeting card campaign for May holidays, such as Teacher Appreciation Day and Mother’s Day. These greeting cards are sold in sets and deliver messages of peace, courage, and cultural understanding. Last year, the sales for these greeting cards weren’t very good during this period so I am responsible for drafting an effective and appealing email. Then after the responses, I will analyze and record it.

So far, this internship isn’t very eventful as we are still in the first stage of researching our target audiences. But next month, we may take action, move forward, and see some fruitions of our work. It may not be as exciting as one may think in the beginning, but it will get interesting later. This internship is a great way to experience what an entry-level job may be like in the future, and have some experience working in an office.

 

 

The RCM Asset Management Intern- Stephanie Gilmore

RCM Asset Management

RCM Asset Management

Marketing is something that has always interested me and I was working at a job that was vaguely related to marketing for a few years but it definitely was not something that interested me in the long-term. When I started my job hunt, I was pleasantly surprised when I came across a Marketing Internship at RCM Asset Management. While I did apply to and speak with other companies RCM really stood out to me. The job description and the atmosphere at RCM sold me on their internship. For so many years, there were many different facets of marketing that interested me but I never had the chance to really get my feet wet and RCM gave me the opportunity to try out many different aspects of marketing. I was impressed by the variety of projects I would be working on.

My first day on the job was a little bit of a culture shock for me (in a good way), coming from a large media company and switching to a small financial services company. All of my colleagues were very friendly and I felt comfortable right away. My first project was to work on the intranet (internal portal) and in order to do so I had to interview all of my colleagues and find out about what the type of work they did and what their backgrounds were. I enjoyed doing this because it was it was a great way for me to find out more about my coworkers and how the company operates.

The thing that surprised me most about the Marketing Intern role at RCM Asset Management is the amount of autonomy I have been given. My boss is extremely intelligent and passionate about the company and she allows me to be as creative as I want to be and is always open to new ideas. She definitely is not a micromanager and that is refreshing. It is amazing to have the opportunity to collaborate with her.

My daily tasks include working on different marketing initiatives- whether that is writing internal and external marketing communications, making changes to the company website, posting to social media or brainstorming ways that we can better engage our clients. It is exciting to work for a financial services company because the company is targeting a very specific client and therefore, we have to find creative and innovative ways to connect with them. Another interesting part of this internship is finding ways to differentiate the company from the competition and communicating our competitive advantage. It has been intriguing meeting with different people in the company and public relations and marketing companies and hearing their perspective and learning about how different companies are communicating with their clients.

Overall, deciding to take advantage of this Marketing Internship opportunity at RCM Asset Management has been one of the best decisions I have ever made. I feel like I am learning so much every day on the job and I am getting a lot out of it. It has also surprised me how much this internship and my classes complement each other. It is amazing to work somewhere where I am excited to go to work each day. I would definitely recommend looking into an internship opportunity to anyone who is looking to make a career transition.

The BBB Charity Intern- Bani Singh

Better Business Bureau of Chicago

The black building in the center is where the Better Business Office is located on the 31st floor. It is formerly known as the IBM Building and is located right across from the Trump Towers.

Hello fellow marketing interns! I’m Bani and I am currently a Marketing and Charity Intern at the Better Business Bureau, or also commonly known as the BBB. My primary task is to solicit charities to participate in our charity report program and work with them to create their report. This report evaluates the charity against 20 standards that have been created by the BBB.

I also play a part with events. I do everything from gathering materials for them and setting up at them, and also of course participating in them. The first event I will be working at is coming up next week at the Chicago Auto Show. I’m very excited for the experience!

My badge to get into the building and office.

My badge to get into the building and office.

I’m currently working on designing the charity brochure to mail to charities about the program and revising other marketing information to acquire more charities. The great thing about this internship is that I have the opportunity to be involved in so many different areas of the company. One day is so different to the next.

It is nice to have an experience like this because it is opening my eyes to all the possible career opportunities that I could venture into. Some days I am overwhelmed by everything I’m learning. I’m trying to be a sponge and absorb it all in!

Marketing is so broad and it is interesting to learn all the intricate details that are involved with each aspect. There are BBB locations all around the US and Canada so there is a vast number of businesses and charities that work with the BBB.  The BBB’s motto is “Start with Trust” I have learned how truly important it is for businesses and charities to be ethical and trustworthy and most importantly to want to be. I really enjoy working for an organization like the BBB that’s purpose is to educate. The BBB not only provides informational reports, but also informs the public on scams. They are a tool that I’m learning not many people take advantage of, which is surprising.

Outtakes Cafe

The café named Outtakes that I get hot chocolate and muffins from…almost everyday!

In my position so far I have also sharpened my communication skills, in particularly with professional organizations since that is who I am mainly conversing with. I am getting good experience with the language that is necessary to be using in emails and on the phone. Since the position requires a good amount of independence, I have learned how to prioritize and how to effectively use all of my available time. Organization is also very key since I am working with numerous charities at once.

My Desk!

My Desk!

It’s been a beneficial experience so far and I can’t wait to learn more. My advice to all of you is to go in with an open mind and positive attitude. Although this internship may not be exactly what you want to be doing, it is a stepping stone and a valuable experience and opportunity that can only help your future.

The Tagkast Intern – Sonny Buzdugan

Tagkast is an internet startup that Sonny is interning at

Tagkast is marketing startup that helps with event management

I work for a startup called Tagkast. I’ve been working there since September and it really has been exciting. First and foremost, it’s a start up, which for the most part is a completely different experience than working for an established firm. Tasks and responsibilities sometimes change on a daily basis. Sometimes, like in my experience, you may even witness a complete change in business.

Tagkast was initially invested into by Lightbank, a venture capital firm, back in 2009, and currently employs 40 people. What Tagkast does is provide a marketing service to bars, venues, and event coordinators. The service provides on a per event basis a photographer and brand ambassador who go about taking pictures of the patrons at the venue. They then allow them to tag themselves to Facebook instantly on a tablet with proprietary software. Tagkast provides the subscriber with social media marketing and market research.

At Tagkast I’m a field-marketing intern. My main responsibility is to come out to the marketing events, manage the team working the event, make sure the technology works accordingly, and ensure the event is a success. The events take place at different hours and at different locations every week, so my job is constantly changing. It’s sort of exciting and keeps me on my toes. That is of course out of the typical office duties like filing papers and entering data. However, whats great about doing an event marketing type internship is being able to do work outside the office. You get to be out, managing different things, at different places every week.

I really enjoy my internship, its different than every other place I’ve worked at. Being in a startup environment might not be for everyone but if you enjoy a quick pace, having real responsibilities, and having a good time, than working for a startup might be for you. Where the opportunities lie are limitless if the startup takes off. Unfortunately though, if it doesn’t you might find yourself looking for opportunities elsewhere.

The Sears Centre Arena Intern- James Michel

A Day in the Life: Sears Centre Arena

On Monday, Wednesday and Friday of each week, my day revolves around my position as the Marketing and Sales Intern at the Sears Centre Arena in Hoffman Estates, Illinois.  Because I live in Chicago and drive to Hoffman Estates, I wake up at 8:30am so that I have time to get ready and be at the arena by 10:30am.  Once there, I check in with my supervisor to see what projects she would like me to work on that day.  Because the Sears Centre Arena is an 11,800 seat arena that services the Chicagoland area (especially the western suburbs), the projects can vary greatly depending on the upcoming events.  Lately, we have been focused on our March events, which include: Women’s Big Ten Basketball TournamentMonster Truck Nationals and Magic TourTNA Wrestling, and Circus Spectacular. 

Sears Centre Arena view from Parking Lot

Sears Centre Arena view from Parking Lot

Establishing Partnernships: Libraries and Basketball

My main projects since beginning the internship have been centered on the Women’s Big Ten Basketball tournament.  I am in charge of partnering with local public libraries to create reading programs that encourage kids to read by providing them with admission to the tournament as a reward for completing the program.  In order to set this up, I researched, and contacted the libraries surrounding Hoffman Estates.  Once I got the proper youth services contact, I sent them information about our upcoming event, as well as how our initiative can be useful to them.  I am currently in the process of following up with these libraries to figure out what materials should be sent.  In exchange for providing these libraries with incentives for their reading program, they are going to put posters and flyers that promote the Women’s Big Ten Basketball Tournament up throughout their facility.  As the promotional materials are currently being printed, I will begin to package them and send them to the appropriate libraries next week.

Sears Centre Inside view setting up for a Bull Riding Event

Setting up for the Bull Riding Event

Another project that I am continually working on is the “Skills and Thrills” Fan Camp that will be going on during the tournament.  The camp features more than 15 interactive games and will take place in a climate-controlled tent outside of the arena.  While the games had been decided before my internship began, much of the planning had not.  Along with my supervisor, I have helped configure the set up for the tent and am continuously working to ensure that the event runs smoothly.  I have ordered decorations for the tent, written instructions for the games, helped design materials that will serve both functionally and decoratively, and written the waiver for the event.  While I have already done a great deal of work for the “Skills and Thrills” Fan Camp, I am working each week on tasks to ensure that it draws fans to the arena and runs smoothly once they are there.

Learning Outcomes: The Importance of Media

I have worked extensively on several projects during my internship, but I have also learned a great deal about marketing and its application that I did not have prior knowledge of.  Among other things, I have learned how to work with media to negotiate promotion of events, about trading with other businesses for mutual benefit, and how to write press releases and letters of agreement.  I did not completely understand the media side of marketing prior to my internship.  Previously I had thought that a company either hired an advertising agency or designed an advertisement and contacted the media about placing it.  While that is often true, there is a lot more to it.  As I have learned, there is often trade involved.  Pricing is negotiable, as benefits can be given to both parties in order to shift the price in either direction.  Also, advertisements don’t necessarily have to be made prior to negotiating with media outlets.  For example, on the radio, you can write out your advertisement for them to execute or even just write what things you want mentioned and they will create the advertisement for you.  In addition to the promotional aspect, I have learned about the concept of trade.  This is a concept that I had no prior knowledge of.  In order to avoid both sides having to use their budget extensively, parties will negotiate benefits that are not cash.  For example, a radio station will mention an event a certain number of times on air in exchange for a certain number of tickets to that event that they can give away on air.  While it is a very simple concept, it is one I did not know about that can be used effectively in order to execute strategies within budget.  Finally, I have written several press releases for the Sears Centre Arena about upcoming events.  I did have prior knowledge of what a press release was, but had never written one that was actually used in the real world.  I have found that it is important to include information about the event and why it is important, ticket prices, background information about the arena, and how to get more information.  These concepts and skills have taught me a lot about marketing and business and will help me going forward.

Where I work, the Sears Centre Arena in Hoffman Estates

Where I work, the Sears Centre Arena in Hoffman Estates

To date, my internship at the Sears Centre Arena has been an invaluable experience.  Since it is my first internship, I am learning about new concepts and am finally able to put my formal education into practice.  I have also been able to work in a professional atmosphere, which will definitely help me going forward, as I now understand the balance between professionalism and friendliness.  Because I want to work in sports going forward, I couldn’t be happier than I am currently.  I am learning new concepts and strategies every day, I am putting my marketing education to use in the real world, and I am gaining experience in an industry that I desire to pursue in the long run.

Tribune Media Intern- Fernando Martinez

Tribune Tower

Where I work!

The alarm clock goes off, I get dressed for my internship, take the train into the Loop, pick up my morning Starbucks, and walk through the gold-lined revolving doors of the Chicago Tribune’s Tribune Tower, a stone building dating back to 1925. After scanning my security badge at the front desk, I take the stairs up to the second floor and walk down the hallway to sit at my desk, joining the rest of the marketing team. The first thing I always see when I walk to my desk is my nameplate,

“Fernando Martinez, Advertiser Marketing Intern.”

In a normal day, a typical advertiser marketing intern such as myself can go to one or more meetings, use a few different syndicated data tools, and even have some creative fun with putting together some ad sell sheets. Every day different members of the team go into meetings with clients that are small to medium size business owners, and sales team representatives. Interns get asked to sit in on them to find out more about the needs of clients who want to advertise with publications of the Chicago Tribune, and getting the chance to ask the clients questions that could help with their solutions. Once all the right information is collected, you will use several different tools to pull syndicated data.

My desk!

My desk aka data central!

Such data can range from the population of a certain radius in the city to demographic information down to the finest specification. The amount of data that can be pulled is huge, and it never ceases to amaze me how specific I can get. One of the fun parts of my internship comes from creating the sell sheets that the sales reps can take back to the clients, which will ultimately seal the deal with the client. The sales rep may have done a great job selling the goods to the client, but it’s up to the advertiser marketing team member to pull the right data and tell the story in a way that would compel the client to advertise in the Chicago Tribune.

Chicago Tribune, a division of Tribune Media Group, ranked eighth largest newspaper in the country by daily circulation, and owners of several radio and TV stations, along with other newspaper such as the Los Angeles Times. Currently the Tribune Media Group is in charge of the advertiser marketing needs for twenty-five different publications, gaining an annual revenue ranging from five to thirteen million dollars. The immediate team itself consists of another intern, ten full-time employees, and myself.

cake for RedEye birthday

One of the perks- cake day in celebration of the RedEye 10th Birthday!

Anyone who asks me how I like my internship, I answer the same way; “I love it.” At first I didn’t know what I was getting myself into when I applied to it, but after being there for a while and getting the hang of things, I really enjoy what I’m doing. I get to learn so many aspects of marketing every day. I’ve learned things that range from using technical computer programs to pull large amounts of data on just about anything, to learning how to effectively tell a story using that same information. Every day I feel like I learn at least one thing that I never knew before, and probably wouldn’t have learned it had I never got an internship with the Chicago Tribune’s Tribune Media Group.