A Day in The Life of a Consolidated Concepts Intern- Torey Gostek

Diving into the professional work environment, you must start somewhere. Although I’ve had previous exposure to the marketing industry working for another company independently, I’ve never worked in a professional office setting on a team, as a Sales and Marketing Analyst Intern.  The company I’m interning for is called Consolidated Concepts. It is part of a family of companies, under the name “Emerging,” that elevate restaurant and entertainment concepts to be among the top in the industry. Although I help all four companies under Emerging, I spend most of my time working for Consolidated Concepts, which optimizes supply chain for restaurants across the nation. The company employs around 100 people altogether but the office in Chicago, being very small, has only 20.

5A lot of my time involves researching new restaurant chains in which our supply chain optimization can be implemented. While searching for leads, I can be creative. Aside from looking in our data bases, there are numerous news sites or blogs that mention chains that align with our lead qualification criteria. We also discovered that we can get leads through alert messages which warns us of restaurant chains that are emerging, growing, merging, etc. Utilizing these alerts, has allowed us to place the ones that meet our criteria into a trigger-event campaign. This essentially means placing the customer into a specific email workflow, depending on whether they are a client or potential client. We use Marketo as the marketing automation software which helps send these email-triggered-events and it creates the workflows to engage customers and prospects. The process is efficient because it reaches over 200 leads every couple of weeks with one click of a button, while rest of the process is automated until a lead becomes qualified. Then, it’s up to the Sales Representative to take that qualified lead.

I’m working on another major project directly with the President of Emerging. We are putting together a blog that educates and inspires restaurant operators and C-Level Executives in areas such as real estate, data intelligence, cost reduction, and beverage education. The goal of this blog is not only to become the leader in educating emerging restaurants, but to gain more leads and obviously boost business. Along with writing white papers for the blog and interviewing c-level executives, I am learning about the marketing automation process for blogs as well. We are using HubSpot as our blogging platform. HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close business. I can’t wait to see what new business our blog brings in.

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A Day in the Life of the Chicago Fire Intern- Jack Waite

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In the end this internship will help me in the future because it has given me a diverse and broad learning experience – Jack Waite, DePaul Marketing student and Summer Intern for the Chicago Fire

This summer I have had a wonderful opportunity and experience to be able to work within the Chicago Fire Soccer Club organization as a marketing and events intern. Specifically, I spend most of my time focuses on a specific department within the organization, the club ran recreational soccer league. This department is not only one of the mo st successful areas of the clubs business, but it also is the department that interacts the most with the organizations target market. The interaction on a daily basis outside a conventional has been a great learning experience and has given me insight on numerous strategies for the sports industry. As usual for a professional team, the Fire organization is large which can sometimes be overwhelming and prove to be a challenging place to learn as just a small fish in a large pond. However, working closely on a team of about ten people within a specific department has been extremely beneficial.

In realm of an events intern, day-to-day activities for this internship have remained fairly constant with exception of specific events such as Team USA game watches, tournaments, Fire matches, and other events. The main aspect of this area of the internship is to be at the events and make sure everything runs smoothly giving the fans and recreational players the best experience as possible. However, as a marketing intern my duties and projects fluctuate on a daily basis. Once a week the team sits down to go over the game plan for the day and week, communicate issues and opportunities, and to also brainstorm innovative ideas that would benefit not only the recreational soccer department, but also the organization as a whole. Recently I have brought many ideas to the table regarding the issues I set forth in my marketing plan. My hope is that these ideas and the plan that brought to the table will translate to a greater connection with the team and our specific department of recreational soccer. Additionally, there are some days and nights that I work intensively with the digital and social media specialist. Digital and social media is continuing to grow as a dominant marketing strategy which will prove to be crucial in my overall experience of learning the in’s and out’s of marketing. This aspect of the internship has also allowed me to be extremely creative and innovative which will become a key asset of mine in the future due to this experience. Furthermore, as in all areas of business, including marketing, there is definitely a sales aspect to the internship. Throughout the events and recreational league matches I am charged with the duty to collect payments from teams. Having to promote and sell has definitely gone a long way in developing me not only as a sales person, but also as a speaker to complete strangers, which has shifted from a personal weakness to strength due to this internship.

Overall, I believe this has been a great experience because I have been exposed to many areas of working with a professional sports team rather than just solely marketing. At first there was definitely more of a focus of the events portion of the internship but being proactive I reached out to my supervisor and sought more responsibilities within the marketing space. This led me to being much more involved with social and digital media which I believe has been the most beneficial aspect of the internship because it has allowed me to analyze consumer trends, and implement creative ideas based on my findings. In the end this internship will help me in the future because it has given me a diverse and broad learning experience, as well as, it has proven that there are numerous ways to make an impact within a professional sports organization outside of the front

A Day in the Life of the Greenheart Travel Intern- Elyse Van Bloemen Waanders

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I’m reaching the halfway mark of my internship and so far it has been an amazing experience. I’m currently interning at Greenheart Travel as a travel volunteer intern. Greenheart Travel is a division of a larger company called Greenheart International. My division specifically focuses on cultural immersion programs for teens and adults. We offer six main programs; high school abroad, teach abroad, work abroad, language schools, and volunteer abroad. Greenheart Travel itself is a much smaller company. We have ten people working in our division. Each person manages one or two of the programs.

My day-to-day activities vary everyday as I’m constantly adding new projects to my schedule but my days start off pretty much the same. I get to work check emails and enter new leads into Salesforce. Leads are prospective program participants. When they fill out a program form online, we get an email and then have to enter their details into Salesforce, which keeps track of our leads and contacts. I email the leads through Salesforce to start their application process. After working on entering leads, I log in to my supervisor’s Facebook and post and interact with participants as her. I also post in our various Facebook groups to try to create a community online among our past and current participants. Some other day activities include smaller tasks such as answering calls, taking messages, writing blog posts, and researching new ways to market our company.

Some projects I have worked on so far include advertising for events, finding and reaching out to high school contacts, revamping sections on the website, posting on social media platforms and implementing ways to boost activity online. I created a sign to place on their table at events to encourage people to sign up online and look at their website rather than take their pamphlets as Greenheart Travel strives to encourage an environmental friendly community.

Working for Greenheart Travel has been really enlightening. I discovered some work habits of mine that were unknown to me before starting here. I like the feel of working in a smaller division like in Greenheart Travel. I like that it is part of a much larger company that would allow me room to grow and move around within the company. It also has created a great community within our division. Everyone in our office is really friendly and fun, making this a very comfortable and welcoming environment to work in. As a marketing major I think I want to be a part of a company’s marketing department where I can work more on the design side of marketing.

However, I have learned a lot during my time here so far. I now know what it’s like to be in an office setting. I’ve learned how to conduct myself in an office setting as well as with other employees and clients. I feel comfortable and confident talking about Greenheart Travel and what the company offers. It really has been the best first internship I could’ve asked for. I’ve gained independence as well as responsibility. It has really opened my eyes as to what things I will be looking for in a future career.

 

Greenheart has some great options for travel for DePaul students to earn credit. Learn about their company at their website and follow them on Facebook & Twitter.

A Day in the Life of the US 99.5 FM Intern- Haley Wright

Me and other interns promoting at the Toby Keith concert

Me and other interns promoting at the Toby Keith concert

My name is Haley Wright and I am an event marketing and promotions intern at US 99.5. US 99.5 is a CBS owned radio station and is the only top 40 country station in the Chicagoland area. CBS owns 6+ radio stations in the Chicago area, but my focus is with US 99.5.

CBS changed their internship program this year to create more of an educational experience. With this, I get to shadow all the different departments of the radio station and learn what goes on behind the scenes in all of these departments. Because of this program, my day-to-day activities are changing every week depending on the department I’m shadowing. I love this experience so far because I’ve been able to see all the different jobs that there are within a radio station and I’m able to get a better idea of what I am interested in and what kind of jobs I’m interested in looking at after graduation. While I went into this internship to focus on and get more experience in event marketing and promotions, I’m loving having the opportunity to get experience within the other departments like sales, digital media, production, etc.

An overview of all CBS radio throughout the country

An overview of all CBS radio throughout the country

While I’m shadowing different departments during the week, many weekends throughout this summer I get to work at concerts doing marketing and promotions for the station and future events the station is holding. At events, we have things like ticket raffles for future events, free US 99.5 accessories, and things like giant head of the artist with a US 99.5 sign that we try and get people to take pictures with. We also give out US 99.5 stickers that give people the opportunity for winning free ticket upgrades or even the chance to meet the performer. All of these things help promote US 99.5 as a station and works to help pull in more listeners for the future. I think its really fun that I’m able to do marketing and promotions while also getting to experience other jobs within the company. I believe that it really helps round out this internship experience and is giving me so much more to walk away with than I could have ever thought.

A Day in the Life of the “Weed Man” Intern- Jenna Trusso

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Dear Reader,

 About 40 years ago now, a company was planted in the soils of Canada. Overtime, this company’s root grew and spread like wildfire across North America. This company is called Weed Man. I know what your all thinking, “haha like a drug guy”… no, not that kind of weed. My name is Jenna Trusso and I work for Weed Man Aurora as a marketing supervisor. Weed Man is the largest lawn service franchise company in all of North America. There are over 350 franchises in the United States with limited left; Canada has already sold out of its franchises. Weed Man Aurora covers seven towns in the NW suburbs of Chicago. Our team consists of one owner, one sales manager, two marketing supervisors, and 10 high school students.

In the life of a marketing supervisor you get to experience the best of all worlds, field work, office work, marketing, sales, face-to-face communication, upper management, and also the younger generation. My day-to-day activities involve one of two things. The first, sitting in the office or my home creating schedules, marketing material, or assisting my boss. Second of the two activities is managing a team of high school doorknockers. My job is to train thedoorknockers on how to pitch a sale for a free quote in about 10 seconds, how to handle objections and how to close the sale. Every workday the door knocking crew comes into the office, I assign them tablets and doors to knock on, they get suited up, and we head out to the neighborhood of the day.

Driving and coaching the kids all shift can get a little frustrating at times; they are high school boys keep in mind. Personally, this has been a huge change for me. Past internships I have been working with a lot of upper management and C-level executives, now I am working mainly with high school students. The management and sales techniques needed to control and effectively educate kids vs. adults are very different. Through this it has allowed me to learn how to properly manage a 20 team of different age groups and maturity levels. Weed Man has also allowed me to strengthen my short sale skills as well as my long sale skills.

Due to the fact that this is a new franchise we have had a bumpy start. When starting a company there is a lot that must go into the process of hiring, project management, marketing and becoming a strong competitor against competition. I do strongly suggest everyone get involved with a start-up company at some point. It has truly taught me a lot about the process, difficulties, and rewards there are to having a strong marketing, sales and management system for a company.

Thank you for reading,

Jenna Trusso

A Day in the Life of a Champ’SOL Sports Marketing Intern- Adija Brown

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Company: Champ’SOL Sports Marketing
Title: Sports Marketing and Entertainment Specialist
My day to day activities include an array of things. For example, social media, social media is an important part of marketing and I am responsible for going on our social networking sites and getting our name out there. I am also responsible for creating power points, sending emails and making calls to corporate sponsors to try and get our athlete clientele appearances.

Champ’SOL is not that large of a company but is one of the fastest growing companies in the city of Chicago. With locations in Chicago, New York, Orlando and the headquarters in Houston, TX, Champ’SOL is making a name for itself.

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ'Sol

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ’SOL

This experience to say the least is a great learning experience. What I am doing, learning and who I am surrounded by reflects my career aspirations so therefore it is everything I could ask for in terms of experience. The only thing that I would wish was that I could actually be in the atmosphere of the headquarters.  I am not In the Chicago office as much but would love to get more of those day to day hands on experience.

A Day in the Life of a CA Ventures Intern- Joyce Zhai

Me at my desk!

Me at my desk!

Hello! My name is Joyce Zhai and I am currently a Senior studying Marketing and Finance. This quarter, I am interning for CA Ventures, LLC which is the parent company for several business units such as CA Student Living, CA Office, CA Residential, CA Retail & Hospitality, and CA Asset Services. CA Ventures was founded in 2004 as Campus Acquisitions, LLC by our CEO Thomas Scott. The company started off focused in acquiring and developing high-quality student housing and it only recently moved into other markets to become CA Ventures.

At CA Ventures, I work in the marketing department for CA Student Living as the Market Analyst Intern. Since I go to school full-time, I only work three days of the week. As the Market Analyst Intern, I mainly work on existing markets and keeping up-to-date on what our competitors are doing. Some of my counterparts work on future markets and analyzing how to break into those markets. The markets we look at involve university dormitories, student housing complexes (think 1237 West), and apartment complexes on and near campus.

My favorite part of the office…we have 4 coffee machines!

My favorite part of the office…we have 4 coffee machines!

My day usually begins at 9 AM in the kitchen pouring myself a cup of coffee. After I have clocked-in, I begin sorting my reports in order by markets. This is important because I have to take into consideration the time zones my markets are in. I usually start my day by focusing on the markets that belong on the East Coast and gradually move towards the Midwest and the West Coast. My main tasks as the Market Analyst Intern is to perform my weekly updates on what our competitors are doing in terms of leasing for the next year, marketing events, specials offered to their tenants, and pricing. I repeat these tasks every week for several markets. At the start of every month, I also work on my monthly updates which usually take me about a week to complete given that I also go to school full time! For my monthly updates, I also keep up-to-date on competitors in the market and what they are doing.

Seems pretty easy, right? However, the hardest part is keeping track of all of the competition in a total of eight markets and inputting all of the information I have gathered into this huge Excel file with mathematical formulas and more information you’d ever want to know about the student housing market! A lot of what I do on a daily basis is also very time sensitive which can be stressful especially if a specific market is hard to get information on.

CA Ventures, LLC is headquartered in Chicago and has about 70-90 employees. The company is rapidly growing and I often find new faces floating around the office every week since we have been hiring new staff to support the new business units. The company has not even made it to its 10th birthday and has already accomplished so much. We have properties at a lot of major universities such as University of Illinois at Champaign-Urbana, Indiana University, University of Arizona, etc. We’re also actually building a property right across from the Lewis Center in the Loop Campus which would be convenient for students to roll out of bed and cross the street for class!

Joyce 2

I have been interning for this company for a little over a month and I can say that I’ve learned quite a bit about the real estate industry and what it’s like to work for a smaller and newer company. Previously, I’ve interned for big name companies such as Grant Thornton and Coca-Cola. It’s interesting to see how different it is to work for a big company versus a small company. CA Ventures being a smaller and newer company, I feel my work is valued higher and is depended on more than it was at a bigger company. I am constantly doing work and often times I find myself answering questions for many of the employees who are working on the same market as me. For the remaining time that I am interning for CA Ventures, I’d like to try and learn more about the whole process of developing a student housing complex instead of just focusing on analyzing markets. I’ve learned a lot so far and can’t wait to see what else is out there!

A Day in the Life of the Museum of Contemporary Art:Chicago Intern- Melissa Roels

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Working in the marketing department of the Museum of Contemporary Art: Chicago is one of the most well rounded experiences I could have gained from a museum internship. The technical title of the marketing department is Communications and Community Engagement, which allows me to partake in an array of tasks at the MCA. What I love the most about interning there is that I am able to interact with almost every department (it also helps that my desk is next to the coffee pot!).

The MCA Chicago is one of the largest designated spaces for contemporary art. Contemporary art is a loose categorization of art generally defined as works from 1945 onwards. As a museum we try to focus on community interaction and engagement, making fine art a democratic experience for all.  So, by no means is this a stuffy museum! We try to remain current in technology trends for educational purposes, such as podcasts which explain more about our exhibitions, and also fun trends like the MCA’s edition of the Harlem Shake dance craze, http://www.youtube.com/watch?v=uShe_kKLLIk.

Day to day activities vary depending on the exhibition schedule as well as events taking place at the museum. The most consistent activities I do everyday is record and file ads which we have placed in various periodicals, and add guest passes into excel spread sheets from the weekend. I also fulfill donation requests from organizations and organize the materials to be mailed to them. On Tuesdays, I have the pleasure of working outside during the afternoon at the farmer’s market. This is a great way to answer questions people have about up coming exhibitions, we also let them know that it is not only the day we are open late with events scheduled for people to enjoy but it is also free for all Illinois residents. On more interesting days, we may something like a performance piece going on that I get to document via social media, or just get to go see with my either of my two supervisors. (Check out the picture of Miller and Shellabarger crocheting their on going piece Untitled, Pink Tube, 2003–present).

As I said before my position allows me to interact with all parts of the museum. I benefit from seeing a “behind the scenes” of how a large institution runs. Sitting in on the staff meetings, I get to experience how they solve problems between departments. It also is great to see how much effort and passion is put in by the people who work there. Each employee has their unique reasons for working at the MCA and it comes through their work and engagement every time I am interning there. Each of uphold the key section of the mission statement, “The MCA aspires to engage a broad and diverse audience, create a sense of community and be a place for contemplation, stimulation, and discussion about contemporary art and culture.” Among all the business experience I am taking in, I am also learning about the kind of environment I would aspire to work in as a career.

Day in the Life of a Chicago Housing Authority Procurement Intern- Vincent Farinella

Greetings! My name is Vincent Farinella, and I am a Student Intern (aka Jr. Procurement Specialist) at the Chicago Housing Authority.

For a brief overview of my employer, the Chicago Housing Authority is the largest owner of rental housing in the city of Chicago. The agency provides public housing to more than 50,000 families and individuals of Section 8 and Low-Income criteria and supports healthy communities in neighborhoods all across the city. In 2000, the CHA began the formation of their Plan for Transformation (the first of its kind) which entailed the demolition and renovation of several public housing sites across the entire City of Chicago in an attempt to end past public housing segregation and implement diversification throughout the CHA properties. Now in the Plan Forward phase of the plan, the CHA does business with over 100 construction contractors to take on these rehabilitation and demolition projects across Chicago.Authority. I work in the Department of Procurement and Contracts, specifically in the Construction division.

vicent 1                        vincent1

Being a double major in both Marketing and Finance at DePaul, working in the Procurement Department at the CHA gives me a good exposure to tasks in both fields. A typical day for me often consists of working on a new or existing construction IFB. I will create advertisement materials for it to ‘hit the street’ and solicit the vendor list. After receiving their bids, I will then review their submittals and financials and make recommendations as to the apparent lowest bidder to be awarded the contract. It can often be a long process that consists of a lot of paperwork. The typical day may not always be the most eventful, but my great group of co-workers always try to make it enjoyable by throwing small office events where everyone will bring different foods. I swear they are trying to make me a diabetic before I leave here!

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On slightly more eventful days though, I am able to get out of the office and promote the CHA with some of my fellow co-workers. In an effort to reach out to companies/contractors within the community, I will also attend various vendor fairs, around once a month, to promote doing business with the CHA. Being a public sector agency, the CHA makes it a point to do business with minority-owned businesses around the community. One event that catered to such businesses, which I attended in late August, was the 2013 Hispanic Business Expo which held well over 100 companies in attendance.

Overall, this internship has been a wonderful, in which I have learned an immense amount about marketing, finance, public policy, construction, cake recipes, and much m

uch more. When I started this internship program in the beginning of summer, there were almost 30 of us interns and now there are only 6 of us left, and I am proud to be one of them. I continue to take on more responsibilities each day, and I look forward to continuing my learning and growth here at the Chicago Housing Authority.vince5                       vincent 2

A Day in the life of the City Church Chicago Intern- Jamie Anastasia

This internship is very different than most positions I have held in the past.  Since it is a Marketing internship for a non-profit organization, specifically a religious organization, it has given me a great opportunity to discover how to use my ideas and techniques in a new way to target diverse and broad markets.  There are approximately 35 employees and 150 active volunteers at City Church Chicago.

My title at City Church Chicago is Marketing/Creative Intern.  One of my main duties is to be in charge of planning and executing all marketing and promotional events within the church and throughout the city.  This includes hosting themed fundraisers, sports outings, mixers, and concerts.  These events raise money or awareness for the church and its philanthropic/community service endeavors.  One of the main initiatives for City Church Chicago this fall is Urban Hope, a community center that City Church Chicago opened in a neighborhood of the west side to provide children with a safe and positive environment after school.  There are 3-5 events per month and all of them benefit or raise awareness for the Urban Hope project.

The other side of my internship is working with the Creative Team at City Church Chicago.  This team designs all the social media, video recaps, building decorations, and helps promote the culture at City Church Chicago.  My day-to-day activities include assisting the Creative Director and Communication Director with completing any seasonal projects.  I assist with social media posts on Twitter and Instagram and respond to any inquiries for information on those sites.  Each week I edit and post podcasts of the weekly services on the website so that those who are interested can see what the church is like and those who are currently members can catch up on the current series if they have missed any services.

This internship has been extremely eye opening for me because I have never had the opportunity to see behind-the-scenes of any non-profit organization before.  Since I am assisting for marketing for a church, the ideal market is anyone and everyone in Chicago because anyone is welcome to come to the church services and events.  I am learning more about broadening content and creating several different versions of each post or ad that can appeal to different demographics.  I am excited to continue to learn more about how the marketing team functions in this organization.