A Day in the Life of a UPshow Intern- Aida Moradi

13When you are looking for an internship, do you immediately glance over the job description and quietly in your head read, “grunt work?” Well, I did. I knew that if I applied for my first internship, I should just anticipate going on plenty of coffee runs and doing things that had little to nothing to do with the field I was interested in. Once I walked into UPshow, seeing that it was a laid-back start-up company with a social media mural on disply right when you walk into the office and white picnic tables instead of real tables, I realized that I might be wrong about my assumption.

The day I was hired, I was given the title, “Client Success Manager.” Such a prestigious label for a freshly hired intern! With only 25 people working for UPshow, I just assumed they didn’t already have that position filled so I gladly took the fancy title. The first few weeks at UPshow, I was given the tasks of creating spotlights and surveys for our clients. The spotlights are for their televisions in their bars that highlight certain events they host, such as Trivia Night or Happy Hour. I would go and creep around on the specific bar or restaurants’ social media pages to find out what events they are not utilizing for our spotlight feature. Then I would create the spotlight and apply it to their televisions right from my laptop in the office.

12After a short while, I was told to “scrap that” and start doing something else. I showed a slight interest in learning data analytics, so my boss wanted me to get started right away! I was given all the tools to figure out the data for each client and how they are doing each day, week, month, and year with our product. I now create leaderboards and case studies for certain clients that we want to, “tell the best story” to in order to keep them as a regular client. These are clients that want to see how UPshow is benefitting them. A leaderboard is for a client that has multiple locations or branches, and I create a presentation with each of their data analytics. A case study is for singular clients that want to see their data in terms of the past 3 months and 6 months, as well as overall data. Basically, all this data is showing our clients that we can get them more customers into their venues, and this will lend itself to increasing their sales.

What I have taken from this internship is that a start-up is a lot of work. Each individual working for UPshow wears multiple hats. Everyone needs to be skilled in how to manage roughly each aspect of the company. Each of us should know how to create social media content, create accounts, package and ship boxes, data analytics, customer service, and of course, knowing how to use the product. I have learned about the more creative side to marketing, where I had to create spotlights on Canva. I also had to learn the more numbers focused portion of marketing with all the data analytics. I have even learned about some tools that businesses use in order to keep their company running, such as, Sales Force. This internship has helped me understand marketing a little better, and how it encompasses many different aspects of sales.

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A Day in the Life of the Chicago Fire Intern- Jack Waite

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In the end this internship will help me in the future because it has given me a diverse and broad learning experience – Jack Waite, DePaul Marketing student and Summer Intern for the Chicago Fire

This summer I have had a wonderful opportunity and experience to be able to work within the Chicago Fire Soccer Club organization as a marketing and events intern. Specifically, I spend most of my time focuses on a specific department within the organization, the club ran recreational soccer league. This department is not only one of the mo st successful areas of the clubs business, but it also is the department that interacts the most with the organizations target market. The interaction on a daily basis outside a conventional has been a great learning experience and has given me insight on numerous strategies for the sports industry. As usual for a professional team, the Fire organization is large which can sometimes be overwhelming and prove to be a challenging place to learn as just a small fish in a large pond. However, working closely on a team of about ten people within a specific department has been extremely beneficial.

In realm of an events intern, day-to-day activities for this internship have remained fairly constant with exception of specific events such as Team USA game watches, tournaments, Fire matches, and other events. The main aspect of this area of the internship is to be at the events and make sure everything runs smoothly giving the fans and recreational players the best experience as possible. However, as a marketing intern my duties and projects fluctuate on a daily basis. Once a week the team sits down to go over the game plan for the day and week, communicate issues and opportunities, and to also brainstorm innovative ideas that would benefit not only the recreational soccer department, but also the organization as a whole. Recently I have brought many ideas to the table regarding the issues I set forth in my marketing plan. My hope is that these ideas and the plan that brought to the table will translate to a greater connection with the team and our specific department of recreational soccer. Additionally, there are some days and nights that I work intensively with the digital and social media specialist. Digital and social media is continuing to grow as a dominant marketing strategy which will prove to be crucial in my overall experience of learning the in’s and out’s of marketing. This aspect of the internship has also allowed me to be extremely creative and innovative which will become a key asset of mine in the future due to this experience. Furthermore, as in all areas of business, including marketing, there is definitely a sales aspect to the internship. Throughout the events and recreational league matches I am charged with the duty to collect payments from teams. Having to promote and sell has definitely gone a long way in developing me not only as a sales person, but also as a speaker to complete strangers, which has shifted from a personal weakness to strength due to this internship.

Overall, I believe this has been a great experience because I have been exposed to many areas of working with a professional sports team rather than just solely marketing. At first there was definitely more of a focus of the events portion of the internship but being proactive I reached out to my supervisor and sought more responsibilities within the marketing space. This led me to being much more involved with social and digital media which I believe has been the most beneficial aspect of the internship because it has allowed me to analyze consumer trends, and implement creative ideas based on my findings. In the end this internship will help me in the future because it has given me a diverse and broad learning experience, as well as, it has proven that there are numerous ways to make an impact within a professional sports organization outside of the front

A Day in the Life of the Global Machine Parts Intern- Victoria Michael

victoria 3This Summer I am working as a Marketing Intern for Global Machine Parts. Global Machine Parts is an online B2B parts company who acts as an industrial supplier for various companies involved in manufacturing using CNC machines. We are different from the competition in that we function almost completely online, whereas our competitors use sales representatives as a middleman for their operations. Global Machine Parts is made up of four people, myself included, so we are a rather small operation. However our parent company, JTEKT, has an operation of about 200 employees in the United States.

As the Marketing Intern I am responsible for supplying marketing information to our customer base. My main objective is to construct a weekly email newsletter that goes out to about 7,000 customers. To do this, I use Vertical Response (a newsletter generator) to format content and research to create it. I also use various forms of social media, such as Twitter and LinkedIn, to connect with our customers. It is also required of me to obtain new leads and emails in order to grow our customer base, and in the last year I have grown our list about 250%.

Victoria works for a B2B manufacturer called Global Machine Parts

Victoria works for a B2B manufacturer called Global Machine Parts

Right now I am also responsible for preparing for IMTS, or the International Machine Tool Show, in Chicago the second week of September. I am required to put together various promotional materials as well as inform and invite clients and new leads to the show. This show is held at McCormick place and is a huge opportunity for Global Machine Parts to make sales and obtain new customers.

This internship has been a great experience for me. First, it provides me a great opportunity to use the knowledge I have gained from DePaul to implement a marketing plan in a real life situation. The company has no other person dedicated to marketing, so I have not only creative liberty but the opportunity to think and come up with new ideas rather than just do whatever someone tells me to do. Also, all my prior experience has been in the consumer market. This job has given me the opportunity to learn about a sector of the market that many other students do not. Also, this company is great because we have the funding/budget of a large company (JTEKT, aforementioned above) with the opportunity to make a big difference as one person on a very small team. I would highly recommend that others seek out a similar internship because it has afforded me experiences I don’t think I could have gotten in a different market.

Global Machine Parts where Victoria Michael works

Global Machine Parts where Victoria Michael works

A Day in the Life of the BMO Harris Bank Marketing Intern- Warren Olaya

warrenbmoMy name is Warren Olaya and I am in my junior year. In early January I began my marketing internship in commercial banking at BMO Harris Bank. I’ve had the pleasure of working in various intern roles here for a couple years now but have never been in marketing. In late November I was given the opportunity to transition over to marketing and I’ve been extremely grateful that I’ve had the opportunity ever since. It’s much different from the compliance world that I was interning in before!

I am a marketing intern for commercial banking at BMO but I’ve luckily been able to meet many great people from different teams. As it’s my first month here I’ve had a large amount of informational meetings. These meetings are extremely enlightening and open up my eyes to corporate marketing operations. Upon arriving here I was able to meet with advertising, thought leadership, business banking and commercial banking just to name a few of the teams. The biggest thing I was excited about in coming here is the amount of experience the people around me had in marketing and upon arriving here I’m learning that this is very true. The colleagues around me have had years of agency experience and a good amount come from marketing departments at other banks. This combination of experience for me is priceless and in any meeting I’m at I’ve been eagerly listening to what everyone has to say.

Warren at his desk for his BMO Harris Bank Internship

Warren at his desk for his BMO Harris Bank Internship

BMO financial group is the 8th largest bank in North America based on assets. My team makes up just a fraction of this overall operation but still plays a vital part in its growth. On any given day I’m helping my manager keep track of events and sponsorships coming up or assisting in putting together slide decks for upcoming presentations. I’m learning time management now more than ever as I’m only here for a certain number of hours per week. I have to be sure I’m able to balance the amount of meetings I am in with the actual work I’m getting done. Timing is important!

In light of this, I am extremely overjoyed to be here. Yes I can get work experience, yes I have an internship, but the most important thing for me is that I’m learning from the individuals around me and their prior experience. I can’t stress enough, their experience, advice and stories they can tell me based on what they’ve been through is truly priceless. What they say are important lessons I can learn from. Through any meeting or interaction I’m here with open ears, ready to take in what is thrown my way.

A Day in the Life of a Champ’SOL Sports Marketing Intern- Adija Brown

adija 2
Company: Champ’SOL Sports Marketing
Title: Sports Marketing and Entertainment Specialist
My day to day activities include an array of things. For example, social media, social media is an important part of marketing and I am responsible for going on our social networking sites and getting our name out there. I am also responsible for creating power points, sending emails and making calls to corporate sponsors to try and get our athlete clientele appearances.

Champ’SOL is not that large of a company but is one of the fastest growing companies in the city of Chicago. With locations in Chicago, New York, Orlando and the headquarters in Houston, TX, Champ’SOL is making a name for itself.

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ'Sol

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ’SOL

This experience to say the least is a great learning experience. What I am doing, learning and who I am surrounded by reflects my career aspirations so therefore it is everything I could ask for in terms of experience. The only thing that I would wish was that I could actually be in the atmosphere of the headquarters.  I am not In the Chicago office as much but would love to get more of those day to day hands on experience.

Day in the Life of a Chicago Housing Authority Procurement Intern- Vincent Farinella

Greetings! My name is Vincent Farinella, and I am a Student Intern (aka Jr. Procurement Specialist) at the Chicago Housing Authority.

For a brief overview of my employer, the Chicago Housing Authority is the largest owner of rental housing in the city of Chicago. The agency provides public housing to more than 50,000 families and individuals of Section 8 and Low-Income criteria and supports healthy communities in neighborhoods all across the city. In 2000, the CHA began the formation of their Plan for Transformation (the first of its kind) which entailed the demolition and renovation of several public housing sites across the entire City of Chicago in an attempt to end past public housing segregation and implement diversification throughout the CHA properties. Now in the Plan Forward phase of the plan, the CHA does business with over 100 construction contractors to take on these rehabilitation and demolition projects across Chicago.Authority. I work in the Department of Procurement and Contracts, specifically in the Construction division.

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Being a double major in both Marketing and Finance at DePaul, working in the Procurement Department at the CHA gives me a good exposure to tasks in both fields. A typical day for me often consists of working on a new or existing construction IFB. I will create advertisement materials for it to ‘hit the street’ and solicit the vendor list. After receiving their bids, I will then review their submittals and financials and make recommendations as to the apparent lowest bidder to be awarded the contract. It can often be a long process that consists of a lot of paperwork. The typical day may not always be the most eventful, but my great group of co-workers always try to make it enjoyable by throwing small office events where everyone will bring different foods. I swear they are trying to make me a diabetic before I leave here!

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On slightly more eventful days though, I am able to get out of the office and promote the CHA with some of my fellow co-workers. In an effort to reach out to companies/contractors within the community, I will also attend various vendor fairs, around once a month, to promote doing business with the CHA. Being a public sector agency, the CHA makes it a point to do business with minority-owned businesses around the community. One event that catered to such businesses, which I attended in late August, was the 2013 Hispanic Business Expo which held well over 100 companies in attendance.

Overall, this internship has been a wonderful, in which I have learned an immense amount about marketing, finance, public policy, construction, cake recipes, and much m

uch more. When I started this internship program in the beginning of summer, there were almost 30 of us interns and now there are only 6 of us left, and I am proud to be one of them. I continue to take on more responsibilities each day, and I look forward to continuing my learning and growth here at the Chicago Housing Authority.vince5                       vincent 2

A Day in the Life of the Michigan Avenue Magazine Intern- Ana Faur

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This fall I have acquired an internship at Chicago’s premier source of city-life publication, Michigan Avenue Magazine. Having just celebrated their five year anniversary, Michigan Ave Magazine has become the leader of style, dining, living, and nightlife in the Chicagoland area. Michigan Ave Magazine is run by the production company Niche Media who also owns many other magazines throughout the nation. A few examples are, Ocean Drive Magazine in Miami, L.A. Confidential Magazine in Los Angeles, and Gotham Magazine in New York City.

The Michigan Ave Magazine office is center to the marketing and sales branches of Niche Media consisting of 11 positions- 1 President/ Publisher, 1 Editor-in-Chief, 2 Sales Assistants, 2 Account Executives, 1 Account Director, 1 Online Editor, 1 Associate Director, 1 Marketing Manager, and 1 Marketing Coordinator. On top of that, the company usually hires about 3-5 interns per season.

My job title at Michigan Ave Magazine is a Sales/ Marketing Intern.

My day-to-day activities at the office vary quite a bit- sometimes I am shadowing Sales Executives and meeting with clients to sign or renew advertising contracts and sometimes I am researching new marketing and branding techniques to get Michigan Avenue Magazine’s name out there to prospective clients (new businesses). A few other important tasks that I am responsible for at the office is transferring clients and other important people to the President’s contact database, organizing various company transportation, parking, and meal costs by month, and creating a database featuring competitors advertisements by Ad category, page length, and addresses.

When I am out of the office, I am required to attend company events. Some of the past events I have worked are the 5 year anniversary cover party featuring artist Michelle Williams, Super Chefs, September cover party featuring actress Ali Larter, and a charity event for family homelessness- Primo Classico Bri’Italia. These events take place at various hotels, restaurants, car dealerships, or nightclubs. They also usually include after-parties such as fashion shows. At these events, I usually assist with event set up and break down, work guest list, and follow photographers around and get captions. Post-events, I create event recaps. Overall, I am very pleased with my internship; I have the opportunity to work in many different aspects of business and everyday at the office as well as every event differs. It also provides an excellent networking experience- I could not have anticipated a better first internship experience!

A Day in the Life of the ACH Food Company Intern- Matt Zaruba

My name is Matt Zaruba. I’m a going to be a senior at DePaul University and I’m pursuing a degree in marketing with a concentration in sale leadership and I am also minoring in management. This summer I’m interning at a company called ACH Food Companies, Inc. ACH Food is a consumer packaged goods company and is a child company of Associated British Foods Inc. (ABF). ACH Food has many brands under its name, brands such as; Mazola Cooking Oil, Fleischmann’s yeast, Weber Grill seasonings, and many more. ACH Food Companies, Inc is located in Oakbrook Terrace, IL and is located in the Parkview Plaza.

Here is Matt's desk!

Here is Matt’s desk!

I will be working in the marketing department and will be assuming the duties of an assistant brand manager for the various brands and products that ACH Food produces. My day to day activities vary on most days but there are some routine duties I fulfill every day. On a typical day I will come into the office and will pull data from Information Resources Inc. (IRI) and analyze it. When analyzing the data I’m looking for trends or information that will help tell the story of a product in the market; whether it be showing growth in a specific region or seeing where there is a pricing sensitivity to the market. But like most jobs, there are various other activities that I’m engaged in at a work. For example one day I attended a focus group study in Chicago to see how well our commercials conveyed the message of our product. Other days I help the assistant brand managers with working on creative free standing inserts (FSI) and packaging for some of the new products that will be launching soon.  I also have been engaged in several sales meetings as well as segmentation and advertising meetings.

ACH Food Companies, Inc. is a relatively big company with 500-1000 employees working in the various locations throughout North America. There are corporate buildings in Illinois, Tennessee, Iowa and Mexico. ACH Food packages consumer goods for sale to business retailers and they also manufacture some of the brands that they own such as Mazola cooking oils. The main manufacturing plant for ACH Food is in Ankeny, Iowa.

Here is a focus group from Chicago!

Here is a focus group from Chicago!

So far working at ACH Food has been an amazing experience. I was nervous to start working in such a large office but I was give good direction and help by my co-workers. I was surprised the amount of responsibility and trust that my superiors and co-workers have given me and I have learned a lot of vital lessons from that. Working in as an assistant brand manager has helped point me in the direction of where I want to take my future career. I am learning a lot of professional skills from my co-workers and how to deal with clients and other professionals with troubling situations. I have also gained a lot of knowledge on the field of marketing in many ways ranging from advertising, sales, category management, packaging and many more.

A Day in the Life of the Prudential Rubloff Properties’ Intern- Tania Hollander

A Day in the Life of a Prudential Rubloff Intern

Hello all! My name is Tania Hollander and I am an intern for the marketing department at Prudential Rubloff Properties. In 2009 two centers of real estate, Rubloff Residential Properties and Prudential Preferred Properties, merged together to form what is know today as Prudential Rubloff Properties. Since then, Prudential Rubloff Properties has grown and prospered into one of the leading real estate firms in the Chicagoland area.

My day at the office beings at 9:30am, but I always check my work email while walking to the office to make sure I am caught up on anything I might have missed over the weekend. As I only work Tuesday, Wednesday and Thursday things occasionally come up on Friday and Mondays and I like to be ready when I walk in Tuesday morning. I usually have an email from my manager on what she would like me to work on for the day, but if not I stop by her desk first to see if there is a top priority task I must complete. If not, I head on over to my desk to start my computer and get ready for the day!

My day-to-day tasks are a bit confusing to explain to someone who is not in real estate but I’ll give it a try! Once my computer is up and running, the first thing I always do is make sure I have no new eCard requests from the agents who I assist. ECard’s are simple virtual mailing cards that I create for agents upon request. The eCards are quick and easy to make, but I always want to make sure the agents approve them before I send them out, which is the time consuming part. After checking for any new requests, I next look to see if I need to update any of the homes listings, prices and photos online through our internal database. It’s fairly simple but as there as so many homes being sold it can take a long time! After I complete those tasks, I have pending projects that I must attend to that range from creating a blog post for Prudential Rubloff’s blog or drafting a social media content plan for their Facebook and Twitter account.

Prudential Rubloff Properties has fourteen different offices located throughout Cook, Lake and DuPage County. Chicago alone has six different offices! I work at the ‘Mag Mile’ office, which is also known as the corporate office on Michigan Avenue. Today, Prudential Rubloff has grown to become a leading real estate manager in Chicago and has nearly 850 sales professionals and staff. It has grown quite a lot since 2007!

So far my internship has been great! Not only have I met many new and nice people, but also I have learned that there is much to real estate that I had not known about before. Also, working in the corporate office I have learned that there is much that goes on that is not seen with the plain eye. My internship has provided me with the inside look into how a business is run and has given me much more respect for people who have the usual ‘desk job’. I still have a month left to go and cannot wait to see what else I learn!

Prudential Rubloff is now hiring interns, if you want to apply send your resume to ksteven6@depaul.edu

The Farmers Insurance Intern- Alexandra Rodriguez

A Day in the Life of a Farmers Marketing Intern

Alex Rodriguez and her boss, Lisa, marketing at Lincoln Ave Live Festival

Intern Alex Rodriguez and her boss, Lisa, marketing at Lincoln Ave Live Festival

Monday: I walk in the door of Farmers Insurance at 10 am energized and excited for the day. Bella greets me first jumping around, barking, and excited that I have finally arrived. Lisa greets me and asks me to help her gather paper work and pamphlets ready we are going on a “field trip”, there is a 10:30 appointment with a condo association. Being the Agents assistant to sales and telemarketer she thinks it would be a good idea to see a sales pitch in action. On our way to meet the condo association we chat about were the insurance business will be in ten years and why she choose farmers over other insurance agencies. Once we arrive Lisa introduces us and begins, her infinite knowledge of the different types of coverage and what would be beneficial to the association astonishes both the members and I, they are sold. We then proceed to take measurements of the building as well as some pictures.

Once back in the office I begin my normal routine, filling X-date

Alex Rodriguez (Right) outside the Farmers Insurance office where she works as a Marketing Intern

Alex Rodriguez (Right) outside the Farmers Insurance office where she works as a Marketing Intern

s for prospective clients ( when their previous insurance is done so that we may give them a call and offer a comparison), finishing quotes for clients Lisa has talked to, and calling a list of prospective clients in order to offer them a comparison. After I have finished that Lisa and I go on our weekly run. Today we have chosen to introduce ourselves to Physical Therapist. I have prepared a list of physical therapist in our area and we head out. At our first office we introduce ourselves, tell the Therapist that we are local and offer them a special discount for what they do best being Therapist, we leave some goodie bags and we are on to the next office.

Although our office is not very big Lisa, Beth, and I reach a wide variety of clients from all over the city and even as far as Hinsdale. I have learned a lot about how to approach people who do not want to be talked to and also have met a lot of interesting people with in the short period of time working for farmers.

 

If you would like to learn about the internship opportunities with Farmers Insurance, contact Kate Stevenson, Ksteven6@depaul.edu