A Day in The Life of a Consolidated Concepts Intern- Torey Gostek

Diving into the professional work environment, you must start somewhere. Although I’ve had previous exposure to the marketing industry working for another company independently, I’ve never worked in a professional office setting on a team, as a Sales and Marketing Analyst Intern.  The company I’m interning for is called Consolidated Concepts. It is part of a family of companies, under the name “Emerging,” that elevate restaurant and entertainment concepts to be among the top in the industry. Although I help all four companies under Emerging, I spend most of my time working for Consolidated Concepts, which optimizes supply chain for restaurants across the nation. The company employs around 100 people altogether but the office in Chicago, being very small, has only 20.

5A lot of my time involves researching new restaurant chains in which our supply chain optimization can be implemented. While searching for leads, I can be creative. Aside from looking in our data bases, there are numerous news sites or blogs that mention chains that align with our lead qualification criteria. We also discovered that we can get leads through alert messages which warns us of restaurant chains that are emerging, growing, merging, etc. Utilizing these alerts, has allowed us to place the ones that meet our criteria into a trigger-event campaign. This essentially means placing the customer into a specific email workflow, depending on whether they are a client or potential client. We use Marketo as the marketing automation software which helps send these email-triggered-events and it creates the workflows to engage customers and prospects. The process is efficient because it reaches over 200 leads every couple of weeks with one click of a button, while rest of the process is automated until a lead becomes qualified. Then, it’s up to the Sales Representative to take that qualified lead.

I’m working on another major project directly with the President of Emerging. We are putting together a blog that educates and inspires restaurant operators and C-Level Executives in areas such as real estate, data intelligence, cost reduction, and beverage education. The goal of this blog is not only to become the leader in educating emerging restaurants, but to gain more leads and obviously boost business. Along with writing white papers for the blog and interviewing c-level executives, I am learning about the marketing automation process for blogs as well. We are using HubSpot as our blogging platform. HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close business. I can’t wait to see what new business our blog brings in.

Advertisements

Day in the Life of a Chicago Housing Authority Procurement Intern- Vincent Farinella

Greetings! My name is Vincent Farinella, and I am a Student Intern (aka Jr. Procurement Specialist) at the Chicago Housing Authority.

For a brief overview of my employer, the Chicago Housing Authority is the largest owner of rental housing in the city of Chicago. The agency provides public housing to more than 50,000 families and individuals of Section 8 and Low-Income criteria and supports healthy communities in neighborhoods all across the city. In 2000, the CHA began the formation of their Plan for Transformation (the first of its kind) which entailed the demolition and renovation of several public housing sites across the entire City of Chicago in an attempt to end past public housing segregation and implement diversification throughout the CHA properties. Now in the Plan Forward phase of the plan, the CHA does business with over 100 construction contractors to take on these rehabilitation and demolition projects across Chicago.Authority. I work in the Department of Procurement and Contracts, specifically in the Construction division.

vicent 1                        vincent1

Being a double major in both Marketing and Finance at DePaul, working in the Procurement Department at the CHA gives me a good exposure to tasks in both fields. A typical day for me often consists of working on a new or existing construction IFB. I will create advertisement materials for it to ‘hit the street’ and solicit the vendor list. After receiving their bids, I will then review their submittals and financials and make recommendations as to the apparent lowest bidder to be awarded the contract. It can often be a long process that consists of a lot of paperwork. The typical day may not always be the most eventful, but my great group of co-workers always try to make it enjoyable by throwing small office events where everyone will bring different foods. I swear they are trying to make me a diabetic before I leave here!

vince2                          vince3

On slightly more eventful days though, I am able to get out of the office and promote the CHA with some of my fellow co-workers. In an effort to reach out to companies/contractors within the community, I will also attend various vendor fairs, around once a month, to promote doing business with the CHA. Being a public sector agency, the CHA makes it a point to do business with minority-owned businesses around the community. One event that catered to such businesses, which I attended in late August, was the 2013 Hispanic Business Expo which held well over 100 companies in attendance.

Overall, this internship has been a wonderful, in which I have learned an immense amount about marketing, finance, public policy, construction, cake recipes, and much m

uch more. When I started this internship program in the beginning of summer, there were almost 30 of us interns and now there are only 6 of us left, and I am proud to be one of them. I continue to take on more responsibilities each day, and I look forward to continuing my learning and growth here at the Chicago Housing Authority.vince5                       vincent 2

A Day in the Life of the Michigan Avenue Magazine Intern- Ana Faur

This slideshow requires JavaScript.

This fall I have acquired an internship at Chicago’s premier source of city-life publication, Michigan Avenue Magazine. Having just celebrated their five year anniversary, Michigan Ave Magazine has become the leader of style, dining, living, and nightlife in the Chicagoland area. Michigan Ave Magazine is run by the production company Niche Media who also owns many other magazines throughout the nation. A few examples are, Ocean Drive Magazine in Miami, L.A. Confidential Magazine in Los Angeles, and Gotham Magazine in New York City.

The Michigan Ave Magazine office is center to the marketing and sales branches of Niche Media consisting of 11 positions- 1 President/ Publisher, 1 Editor-in-Chief, 2 Sales Assistants, 2 Account Executives, 1 Account Director, 1 Online Editor, 1 Associate Director, 1 Marketing Manager, and 1 Marketing Coordinator. On top of that, the company usually hires about 3-5 interns per season.

My job title at Michigan Ave Magazine is a Sales/ Marketing Intern.

My day-to-day activities at the office vary quite a bit- sometimes I am shadowing Sales Executives and meeting with clients to sign or renew advertising contracts and sometimes I am researching new marketing and branding techniques to get Michigan Avenue Magazine’s name out there to prospective clients (new businesses). A few other important tasks that I am responsible for at the office is transferring clients and other important people to the President’s contact database, organizing various company transportation, parking, and meal costs by month, and creating a database featuring competitors advertisements by Ad category, page length, and addresses.

When I am out of the office, I am required to attend company events. Some of the past events I have worked are the 5 year anniversary cover party featuring artist Michelle Williams, Super Chefs, September cover party featuring actress Ali Larter, and a charity event for family homelessness- Primo Classico Bri’Italia. These events take place at various hotels, restaurants, car dealerships, or nightclubs. They also usually include after-parties such as fashion shows. At these events, I usually assist with event set up and break down, work guest list, and follow photographers around and get captions. Post-events, I create event recaps. Overall, I am very pleased with my internship; I have the opportunity to work in many different aspects of business and everyday at the office as well as every event differs. It also provides an excellent networking experience- I could not have anticipated a better first internship experience!