A Day in The Life of a Consolidated Concepts Intern- Torey Gostek

Diving into the professional work environment, you must start somewhere. Although I’ve had previous exposure to the marketing industry working for another company independently, I’ve never worked in a professional office setting on a team, as a Sales and Marketing Analyst Intern.  The company I’m interning for is called Consolidated Concepts. It is part of a family of companies, under the name “Emerging,” that elevate restaurant and entertainment concepts to be among the top in the industry. Although I help all four companies under Emerging, I spend most of my time working for Consolidated Concepts, which optimizes supply chain for restaurants across the nation. The company employs around 100 people altogether but the office in Chicago, being very small, has only 20.

5A lot of my time involves researching new restaurant chains in which our supply chain optimization can be implemented. While searching for leads, I can be creative. Aside from looking in our data bases, there are numerous news sites or blogs that mention chains that align with our lead qualification criteria. We also discovered that we can get leads through alert messages which warns us of restaurant chains that are emerging, growing, merging, etc. Utilizing these alerts, has allowed us to place the ones that meet our criteria into a trigger-event campaign. This essentially means placing the customer into a specific email workflow, depending on whether they are a client or potential client. We use Marketo as the marketing automation software which helps send these email-triggered-events and it creates the workflows to engage customers and prospects. The process is efficient because it reaches over 200 leads every couple of weeks with one click of a button, while rest of the process is automated until a lead becomes qualified. Then, it’s up to the Sales Representative to take that qualified lead.

I’m working on another major project directly with the President of Emerging. We are putting together a blog that educates and inspires restaurant operators and C-Level Executives in areas such as real estate, data intelligence, cost reduction, and beverage education. The goal of this blog is not only to become the leader in educating emerging restaurants, but to gain more leads and obviously boost business. Along with writing white papers for the blog and interviewing c-level executives, I am learning about the marketing automation process for blogs as well. We are using HubSpot as our blogging platform. HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close business. I can’t wait to see what new business our blog brings in.

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Let’s Dissect the Intern

Let’s think1 of it as the best game of Operation: I do not buzz, except for when the phone rings nor I do not have plastic pieces that need to be taken out of my body. Although, every part of me is essential to being the Marketing Communications Intern in the DePaul Community and Government Relations Office. I will work from the bottom up, and as I get closer to the top the more you will know about the life of an intern.

Feet and legs, they go together naturally. Without these how do I get to work? I walk in through the revolving door, step onto the elevator and rise to the 19th floor. I walk into our office of six, sometimes seven, and take a seat to get right to work. These feet and legs have dashed to make copies, stood up to greet guests, crossed to take on an important meeting, and leaped to shake President Obama’s hand. Yes, my feet and legs needed to move to be the intern.3

Hands and arms, similar to feet and legs, yet even more involved. They type away on the keyboard when fact checking, editing websites, designing graphics, pressing send on emails, and compiling data. These hands also write newsletters, put together meeting folders, prepare for research initiatives, shake hands with public figures, and wave hello and see you tomorrow each day.

Mouth, it is necessary to communicate when being an intern. I say hello when I enter the office, I answer phones, I talk with community members, I converse with consular generals, and I check in with my other fellow intern. There are two of us and we cannot do our jobs without consistent communication. We work together and need to know what the other is working on in order to accomplish all we do. We work in tandem, and communication is key to making our office run as smoothly as it does.

Eyes and ears, I see and listen to a lot as an intern. I see spreadsheets, I look at reports, I review articles, and I make eye contact when communicating face to face with coworkers, community members, and public figures. These ears hear conversations, listen to important speeches, understand new concepts, and listen to feedback. These eyes get tired on occasion, and sometimes strained from looking at a computer screen, yet these eyes also get to see a President make his first speech back form vacation, see a project come to life in a community wide event, get to see and listen to people come together to help the entire city understand violence and come up with solutions towards improvement. These eyes and ears see and hear a lot, and are essential to never miss a beat.

2Heart, probably the most important part of being an intern is being passionate about the work I do each day, which comes from this beating organ in the middle of my chest. I am passionate about helping others, I am inspired when I hear motivational speakers, and I am driven when I research a cause reach out to. Passion is something I need to find in everything I do in order to have meaning and fulfillment in each endeavor I take pursue. All these experiences drive my passion to do what must be done as an intern.

A Day in the life of a MARCH Marketing LLC. Intern- Caitlin Romolt

Hello everyone!

My name is Caitlin Romolt, and I am currently a marketing intern at an awesome military marketing company called MARCH Marketing LLC. MARCH is a military marketing company, which was started by a veteran himself, Tom Aiello. In fact, Tom recently received an award for North Western Kellogg students and alumni who have been named “2016 Youn Impact Scholars”. This group consists of the most innovative and creative Kellogg students and alumni passionate about social impact. We are a small marketing company that helps give back to other veterans who continue to help our country. This is through the use exclusive strategy, consulting, marketing, recruiting, public relations, social media, and word-of-mouth communications for products and services targeting military and veteran families. Every year 10% of our profits go to local veteran based charities. MARCH has already in the past four years, have raised over $100,000,000 and provided work for over 100,000 veterans. Giving back to the veteran community is what we strive to do as a company. We want to improve the lives of active members, veterans, and their families.

Part of my job as a marketing intern is working with a lot of nonprofit organizations that help raise money for veterans. These companies include Veteran Launch, Operation Rising Star, Helmets to Hardhats, and Rags of Honor. What I do as an intern, is heavy analytical skills. I retrieve their data given from my boss: including demographics, marketing strategies needed to be used, and organize base presentations using PowerPoints and PDFs for my boss to present to clients and other companies. For example, Operation Rising Star is a veteran talent agency. My job was to look at its competitors such as American Idol and The Voice and analyze their marketing strategies. These included websites, Facebook, and Twitter, and see what trends they were doing to make their marketing effective. I heavily use excel to keep a list of all the veteran owned companies that are in the United States, which is over 600 companies. As an intern I am very reliable and must meet exact deadlines for presentations, which I am given usually about a week to set up.

3As an intern I am learning every day
more and more about marketing. Being an intern at MARCH Marketing LLC is so rewarding. Knowing that our marketing agency is giving back to the veterans reassures that what I do for this company matters not only to the company but to the 25 million veterans who have served for our country.

Here is a picture of MARCH Marketing LLC leading the panel discussion at the IFJ with leaders of the VA, Defense Department, and National Guard! #DayintheLifeofaMARCHIntern #ILoveMyCompany

Well, that is all for now, I am still learning and being inspired by such a truly amazing company.

Regards,

Caitlin

A Day in the Life of Tagprints Digital Intern/Co-founder Andy Marsh

Through TagPrints Digital, I can build off my passion for marketing through internal marketing while extending beyond that through marketing solutions on behalf of my clients.

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The solution that Tagprints came up with for CDW

Hello DePaul Marketers! My name is Andy Marsh and I am the Managing Partner of TagPrints Digital, a digital marketing and social activation agency founded in 2013. In a nutshell, our 6 person team collaborates with experiential marketing agencies to build technology solutions that interact with social media at live events. By implementing social media activation technology at events, attendees are given an incentive to self-promote the event while brands can simultaneously connect with attendees in an organic fashion. These events range from marketing activations to trade shows with clients such as CDW, NBC, Colgate, and Ciroc, to name a few.

As one of two leaders at the agency, you can find me actively involved in marketing, sales, solution development and much more. Being a relatively new company, inbound marketing is a core component of acquiring new business. As an example, I have formed unique partnerships with leading trade organizations such as BizBash and Exhibitor Magazine. For BizBash, I oversee the acquisition of social media metrics for their expos and then transform the data into infographics to be globally published. For Exhibitor Magazine, the go-to resource for trade shows and exhibits, I will be leading a Google Analytics workshop in March at Exhibitor Live in Las Vegas. This workshop will focus on analyzing website data in correlation to an exhibitor’s offline marketing on the trade show floor. By adopting this inbound approach, we are exposed to key prospects by providing valuable insight from TagPrints Digital with the intent of positioning ourselves as social and digital marketing experts.

As experiential marketing agencies approach us for custom solutions, I manage everything related to the sale while my partner manages the execution and development of the solution. For example, we are currently working with Borden Dairy on an eight week long national product activation. I was the initial point of contact and the TagPrints Digital representative through the entire process. Once the sale was solidified, my business partner handled the execution of the sale.

For those who know me, they would acknowledge my passion for entrepreneurship and marketing. I love taking new risks, especially in the context of marketing. Through TagPrints Digital, I can build off my passion for marketing through internal marketing while extending beyond that through marketing solutions on behalf of my clients. Learning the ins-and-outs of digital and social marketing provides me with deep insight towards the future of marketing progression. Most importantly, this career has provided me with the opportunity to build strategic relationships with top marketing agencies and marketing directors at globally recognized companies.blogandy

 

A Day in the Life of the Chicago Tribune Intern- Mady Johnston

This internship has taught me ways that marketing can be fun and interactive!

My name is Mady and I am a senior interning for Tribune Events Group at the Chicago Tribune. My role as an Event Production intern includes planning and producing events fpicor Chicago Tribune, Chicago magazine, RedEye, and TribNation. These brands that fall under the Tribune Company umbrella all target different audiences. My Event Marketing team creates custom events and produces in all eight of the Tribune Company’s markets, including: Chicago, Los Angeles, Orlando, and Baltimore.

The Tribune Company recently divided into Tribune Media and Tribune Publishing. Tribune Media remains in charge of broadcasting and digital assets. Tribune Publishing is the division that takes full responsibility for the newspaper and print parts of the company. The Marketing & Events department falls into Tribune Publishing.

On a daily basis I work with sponsors, create event social media plans, contact clients, coordinate event staffing and run the Tribune Events Group social media handles. My job is interesting because I am not marketing a physical product, but am marketing the events that we produce. Tribune Publishing created Tribune Events Group to make the print publications more engaging. Therefore, by marketing these specialized events to target audiences we hope to retain newspaper and print customers.

In October 2014, we created a custom event for Mattress Firm entering the Chicagoland market. My team invited the Guinness Book of World Records to come record and watch as we broke the world record for the highest mattress stack outside Tribune Tower. You can see a photo from the event above with Benny the Bull and Staley Da Bear. They both came to cheer us on! It was fun to market Mattress Firm as a company through our event and watch the results through social media responses and sales. This internship has taught me ways that marketing can be fun and interactive! I would definitely recommend this position to anyone looking to go into marketing, public relations, or event planning.

A Day in the Life of the Greenheart Travel Intern- Elyse Van Bloemen Waanders

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I’m reaching the halfway mark of my internship and so far it has been an amazing experience. I’m currently interning at Greenheart Travel as a travel volunteer intern. Greenheart Travel is a division of a larger company called Greenheart International. My division specifically focuses on cultural immersion programs for teens and adults. We offer six main programs; high school abroad, teach abroad, work abroad, language schools, and volunteer abroad. Greenheart Travel itself is a much smaller company. We have ten people working in our division. Each person manages one or two of the programs.

My day-to-day activities vary everyday as I’m constantly adding new projects to my schedule but my days start off pretty much the same. I get to work check emails and enter new leads into Salesforce. Leads are prospective program participants. When they fill out a program form online, we get an email and then have to enter their details into Salesforce, which keeps track of our leads and contacts. I email the leads through Salesforce to start their application process. After working on entering leads, I log in to my supervisor’s Facebook and post and interact with participants as her. I also post in our various Facebook groups to try to create a community online among our past and current participants. Some other day activities include smaller tasks such as answering calls, taking messages, writing blog posts, and researching new ways to market our company.

Some projects I have worked on so far include advertising for events, finding and reaching out to high school contacts, revamping sections on the website, posting on social media platforms and implementing ways to boost activity online. I created a sign to place on their table at events to encourage people to sign up online and look at their website rather than take their pamphlets as Greenheart Travel strives to encourage an environmental friendly community.

Working for Greenheart Travel has been really enlightening. I discovered some work habits of mine that were unknown to me before starting here. I like the feel of working in a smaller division like in Greenheart Travel. I like that it is part of a much larger company that would allow me room to grow and move around within the company. It also has created a great community within our division. Everyone in our office is really friendly and fun, making this a very comfortable and welcoming environment to work in. As a marketing major I think I want to be a part of a company’s marketing department where I can work more on the design side of marketing.

However, I have learned a lot during my time here so far. I now know what it’s like to be in an office setting. I’ve learned how to conduct myself in an office setting as well as with other employees and clients. I feel comfortable and confident talking about Greenheart Travel and what the company offers. It really has been the best first internship I could’ve asked for. I’ve gained independence as well as responsibility. It has really opened my eyes as to what things I will be looking for in a future career.

 

Greenheart has some great options for travel for DePaul students to earn credit. Learn about their company at their website and follow them on Facebook & Twitter.

A Day in the Life of a Iyka Enterprises Marketing Intern–Martha Arrizabalo

marthaHello! My name is Martha Arrizabalo and I am currently a Full Time MBA Candidate. This summer quarter, I am interning for Iyka Enterprises, Inc., which is an IT service provider that delivers innovative technology to their clients, such as application developments, software solutions and database services. Iyka Enterprises was founded in 2000 by Ms. Poonam Gupta, who is currently our CEO and President.

I’m working at Iyka Enterprises as Marketing Intern, and I must say that even though I’m an intern, this company has given me the freedom to plan and execute marketing campaigns, and to recommend actions in order to align marketing and sales efforts. One of the things that I enjoy the most of working at Iyka Enterprises is that I work with a multidisciplinary team.

A day at Iyka Enterprises would be difficult to define. During the last month, I worked close to IBM, Cisco and Motorola in order to accomplish a partnership between them and Iyka Enterprises. This process involved studying which solutions are the best fit for Iyka Enterprises, following the application process for each of these companies, and taking and passing the training required.

I’m very happy to say that these partnerships are finally signed and now Iyka has a more robust portfolio of offerings to promote among their clients. One of my goals now is to plan marketing campaigns that reach new clients, promoting our new portfolio. In addition, one of the benefits of partnering with big corporations is that we have marketing resources available to use. Therefore, I have to be aware of these benefits and work with the partners in order to take advantage of the marketing resources, such as online marketing campaigns, unsolicited proposal campaigns, events, etc.

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At one of our meetings, where there are leaders from all departments: sales, technical, business solutions, advisory, etc.

Currently, I spend much of time defining the marketing campaigns that we will execute in the short run, and working with the sales team in order to verify the process flow between marketing and sales. I also keep working with partners and our sales and technical team in order to identify those certifications that Iyka Enterprises needs, to be able to promote the offerings required in the market.

I’m extremely happy working at Iyka Enterprises! This is a company that hears their employees and recognizes good ideas. My education and previous experience have given me a competitive advantage, and I’m glad to bring my knowledge into Iyka Enterprises. I also must say that while my internship, I have learned valuable insights about the real business world: I have been involved in meetings with clients, where I have observed the negotiation process. I also have been in sales meetings, where I have learned the difficulties that market is having and how approach them. All these insights have nurtured me professionally, and I’m very thankful to Iyka for giving me the opportunity to obtain valuable business insights that help me to grow professionally.

At the end, when my boss call me and ask me to be in a meeting because she wants to know my opinion about something they are working, is the most rewarding part of my day.

A Day in the Life of the US 99.5 FM Intern- Haley Wright

Me and other interns promoting at the Toby Keith concert

Me and other interns promoting at the Toby Keith concert

My name is Haley Wright and I am an event marketing and promotions intern at US 99.5. US 99.5 is a CBS owned radio station and is the only top 40 country station in the Chicagoland area. CBS owns 6+ radio stations in the Chicago area, but my focus is with US 99.5.

CBS changed their internship program this year to create more of an educational experience. With this, I get to shadow all the different departments of the radio station and learn what goes on behind the scenes in all of these departments. Because of this program, my day-to-day activities are changing every week depending on the department I’m shadowing. I love this experience so far because I’ve been able to see all the different jobs that there are within a radio station and I’m able to get a better idea of what I am interested in and what kind of jobs I’m interested in looking at after graduation. While I went into this internship to focus on and get more experience in event marketing and promotions, I’m loving having the opportunity to get experience within the other departments like sales, digital media, production, etc.

An overview of all CBS radio throughout the country

An overview of all CBS radio throughout the country

While I’m shadowing different departments during the week, many weekends throughout this summer I get to work at concerts doing marketing and promotions for the station and future events the station is holding. At events, we have things like ticket raffles for future events, free US 99.5 accessories, and things like giant head of the artist with a US 99.5 sign that we try and get people to take pictures with. We also give out US 99.5 stickers that give people the opportunity for winning free ticket upgrades or even the chance to meet the performer. All of these things help promote US 99.5 as a station and works to help pull in more listeners for the future. I think its really fun that I’m able to do marketing and promotions while also getting to experience other jobs within the company. I believe that it really helps round out this internship experience and is giving me so much more to walk away with than I could have ever thought.

A Day in the Life of the “Weed Man” Intern- Jenna Trusso

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Dear Reader,

 About 40 years ago now, a company was planted in the soils of Canada. Overtime, this company’s root grew and spread like wildfire across North America. This company is called Weed Man. I know what your all thinking, “haha like a drug guy”… no, not that kind of weed. My name is Jenna Trusso and I work for Weed Man Aurora as a marketing supervisor. Weed Man is the largest lawn service franchise company in all of North America. There are over 350 franchises in the United States with limited left; Canada has already sold out of its franchises. Weed Man Aurora covers seven towns in the NW suburbs of Chicago. Our team consists of one owner, one sales manager, two marketing supervisors, and 10 high school students.

In the life of a marketing supervisor you get to experience the best of all worlds, field work, office work, marketing, sales, face-to-face communication, upper management, and also the younger generation. My day-to-day activities involve one of two things. The first, sitting in the office or my home creating schedules, marketing material, or assisting my boss. Second of the two activities is managing a team of high school doorknockers. My job is to train thedoorknockers on how to pitch a sale for a free quote in about 10 seconds, how to handle objections and how to close the sale. Every workday the door knocking crew comes into the office, I assign them tablets and doors to knock on, they get suited up, and we head out to the neighborhood of the day.

Driving and coaching the kids all shift can get a little frustrating at times; they are high school boys keep in mind. Personally, this has been a huge change for me. Past internships I have been working with a lot of upper management and C-level executives, now I am working mainly with high school students. The management and sales techniques needed to control and effectively educate kids vs. adults are very different. Through this it has allowed me to learn how to properly manage a 20 team of different age groups and maturity levels. Weed Man has also allowed me to strengthen my short sale skills as well as my long sale skills.

Due to the fact that this is a new franchise we have had a bumpy start. When starting a company there is a lot that must go into the process of hiring, project management, marketing and becoming a strong competitor against competition. I do strongly suggest everyone get involved with a start-up company at some point. It has truly taught me a lot about the process, difficulties, and rewards there are to having a strong marketing, sales and management system for a company.

Thank you for reading,

Jenna Trusso

A Day in the Life of the Modern Luxury Intern- Ivelina Valle

Ivelina Valle writes about her Internship with Modern Luxury

Ivelina Valle writes about her Internship with Modern Luxury

Hi! My name is Ivelina Valle and I am currently a junior studying Marketing and Management. This quarter I am interning at Modern Luxury, a publishing company that publishes numerous magazines around the nation. I am a marketing intern in the Chicago office that is located one block away from the Merchandise Mart.

Modern Luxury publishes seven magazines in Chicago. These include: CS, CS Brides, CS Interiors, NS, Men’s Book, Front Desk and Charity & Social Datebook. They also host numerous events throughout the year for each of these publications and the involved advertisers. These events may be issue release parties, cocktail parties, fashion shows, boutique openings or exclusive sales, trivia nights and many more.

Ivelina’s Press Pass

As a marketing intern at Modern Luxury, I work inside and outside the office. Two days a week I am in the office, sitting at my desk for most of the day, working on social media posts, event listings and more. When I am not at my desk, I am packaging invitations, stamping mail, bookmarking magazines to send to our advertisers or even cutting out huge cover images for our events. Five times a month I am at events and helping out there. I am usually helping the photographer by collecting name captions of the people he/she takes pictures of that will later go on our website and in the magazine.

A typical day in office would start out with creating five social media posts from any of the seven publications. I write one Facebook and one Twitter post for each magazine I select, with a shorter version for Twitter. Each of these posts must include the link to the digital copy of the magazine on our website, tags of the people/places/brands mentioned, and a clever hashtag. If all of our magazines are set on editorial posts, I may share some posts from our clients/advertisers or from whatever is trending, i.e. fashion week. Once these posts are written, I send them over to my manager, the Marketing Coordinator, who revises them and sends them back to me with edits. I continue by posting each post throughout the day, once every hour. In between each post, I am doing various tasks. I could be adding content such as events, scene galleries or event recaps to our website and Facebook pages or completing numerous office tasks.

Enlarged CS cover at issue release party for 101 tastes, February Issue

Interning at Modern Luxury has taught me how vast a publishing company has to be. Our Chicago office contains staff that works on publications around the nation. Modern Luxury is an enormous company for having free magazines. The magazines can be found in vending boxes around the city, usually next to Red Eye boxes. With a company this big, Modern Luxury’s departments all work together to create timeless articles, events and prints. The marketing team works closely with the sales and digital teams to complete numerous responsibilities. I continue to learn new things everyday and am motivated by my manager to be creative by coming up with new ideas on how to enhance Modern Luxury’s online presence. As an intern I get to see the details that go into expanding an online identity and also what goes into making successful magazine issues.

 

Interested in interning with Modern Luxury? They are now hiring for Spring and Summer!