A day in the Life of a Do312 Intern- Abbey Johnson

A day in the life at Do312 begins with knocking on the East Room window to get in; the company’s office is in the space below. Do312 is a media company that promotes music and night life in Chicago run by Scott Cramer, General Manager, Ami York, Accounts, Katie Karpowicz and Dan Opera, Content and Editorial, and Lorena Cupcake, Social Media and Marketing.  These people have interns, my position is a Social Media Marketing Intern. As you walk into the office you are greeted by Lorena and her Chihuahua named Fixie. Monday’s are hectic because there are a lot of people in the office and there are a lot of meetings. Once I find my spot to settle in for the day I set up my laptop and look at my tasks due for Asana. Asana is a program that helps us all organize our tasks, allows us to review content edits and acts as our calendar.

My tasks involve creating event pages and writing tweets and Facebook posts about upcoming concerts or giveaways. I also select images from our Flickr albums to use in content and on our Instagram page. I research logistics for parties we throw; one afternoon I was getting quotes on money blowing machines. Every day looks different here but every day we are listening to good music and drinking La Croix. This internship has taught me how important social media is to a company’s growth. When we look back at engagement we see what our user base responds to (cute pictures of animals, Lollapalooza giveaways and the Pitchfork lineup). I am learning that media is one of the most important aspects of marketing. This internship has taught me a lot about Chicago as well. I am constantly having to research some of the best places to eat, drink and have fun and because of this I have discovered a lot more about the city. My favorite part of interning is working the events, I tie-dyed t-shirts, took tickets at a concert, and worked their “birthday party”.  This internship has increased my connections with people and has given me a better idea about what goes into marketing.

 

 

 

 

 

 

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A Day in the Life of a TransparentCareer Intern- Hauk Nelson

Hi! My name is Hauk, and I am a marketing associate at TransparentCareer, a career services startup in Chicago. Welcome to “A Day in the Life of a Marketing Intern.” I’m one of seven people working in the office, including two other interns.

Coincidentally, my main job at TransparentCareer revolves around content creation and user engagement, including writing for our blog, so I’m happy to write a post for our marketing class as well!

My job is to keep our users coming back and checking our site often. The more people we have actively using the site, the more chances we have to connect with customers. Our primary audience is MBA students. I’ve been working here since November, and we as a company have gone through a lot of strategic changes in how to best keep engaged with our community, and a few months ago we decided that the best way to keep TransparentCareer in our users’ minds was to send a weekly newsletter, filled with content that we also create.

It’s Tuesday, it’s 9 am, and it’s time to get to work. Our newsletter goes out at 2 pm every Tuesday, so it’s my responsibility to get everything ready. I finished writing our content last week, so the next step is to schedule the newsletter to be sent out through MailChimp. 

I segment the newsletter to be sent out to different demographics, which we’ve decided to change based on the audience’s class year, sending a separate email (same content, different copy) to the Class of 2018, Class of 2019, and MBA graduates. I write a subject line pertinent to the content, design the email to look pretty, and schedule for 2 pm.

You can get a look at the opener above, but to see the rest of the content, you’ll have to sign up for TransparentCareer!

Lunch time! We head out as a team to celebrate our lead developer’s birthday. Happy birthday Neel!

The rest of the day is spent planning the content for the next week, digging for data to use via Chartio, and then, once I finish writing the article, uploading the content to WordPress and making sure it looks good for next week’s newsletter!

The CitySwarm Intern- Katie Beery

To give some background information, I work for the company called CitySwarm. CitySwarm is a Chicago based company that hosts all-inclusive and highly social events geared towards young professionals. These events span from experiences that include all but are not limited to, events that are recreational, social, and cultural. The company is still small, being that it began only about two years ago in 2010. A young woman named Lindsay Saewitz founded the company after she tried out the new and increasingly popular group-buying website offerings, and was disappointed in the experiences that she had. CitySwarm not only creates and designs all-inclusive events, but also uses these events as a platform to market various businesses in Chicago.

 

            In regards to my title at CitySwarm, I am a marketing intern, but my duties are not limited solely to marketing tasks. My day as an intern for this company usually begins with looking through “HARO” emails, which are sent three times a day. These emails are from various media sources and outlets nation-wide, asking questions and opinions on many types of topics including business, entertainment, travel, and more. My job is to go through and read all of the posts and email all of the ones that might work well to promote and or get the word out about the CitySwarm Company. As an intern for this company I meet with Lindsay and any other interns at the time twice a week, usually Tuesday’s and Thursday’s from 9:00am until around noon. 

 

            The next thing that I do for CitySwarm as their intern is doing all the pre-event marketing for all of the upcoming events. The pre-marketing that I do for each event includes posting a picture, a summary of the event, the ticket price, and what each ticket includes on different social websites. These websites include: Facebook, yelp, Do312, Built in Chicago, My daily find: Chicago, and the Local Tourist. Another task that I do is research on prospective venues, bars, and restaurants that the company may want to host an event at. This research includes getting general information such as their phone number, website URL, and address, and also searching out or calling the business to get their general managers name and email. From there I create an excel spreadsheet with all of this information and give it over to Lindsay who will then work directly with me to come up with a tailored email about the event that we are trying to create, which I will then send out to the companies.

 

            Furthermore, some other day-to-day activities that I do is researching new and up incoming local Chicago businesses, managing and posting CitySwarm’s social media on twitter and Facebook through either posts or direct tweeting with people, getting pricing quotes on materials that CitySwarm needs such as food, company t-shirts, or drinks, and also researching new ways that the company can increase awareness.

 

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Katie Beery (Right) at her internship with CitySwarm

            Overall, when reflecting upon my internship, the one thing that I love is the fact that I am able to directly work with the founder/owner of the company. She is always readily available to me, and I feel comfortable asking any questions that I have related to my duties, the company, and the industry as a whole. I am learning a lot about how to interact with other business and the professional aspect of working with them in partnerships and as sponsors. Moreover, I am learning much about how a small business can try to increase its awareness, and doing whatever it takes to make a small business like CitySwarm not only survive in such a competitive market, but also what things the company needs to do in order to try and make the company grow.