A Day in The Life of a Consolidated Concepts Intern- Torey Gostek

Diving into the professional work environment, you must start somewhere. Although I’ve had previous exposure to the marketing industry working for another company independently, I’ve never worked in a professional office setting on a team, as a Sales and Marketing Analyst Intern.  The company I’m interning for is called Consolidated Concepts. It is part of a family of companies, under the name “Emerging,” that elevate restaurant and entertainment concepts to be among the top in the industry. Although I help all four companies under Emerging, I spend most of my time working for Consolidated Concepts, which optimizes supply chain for restaurants across the nation. The company employs around 100 people altogether but the office in Chicago, being very small, has only 20.

5A lot of my time involves researching new restaurant chains in which our supply chain optimization can be implemented. While searching for leads, I can be creative. Aside from looking in our data bases, there are numerous news sites or blogs that mention chains that align with our lead qualification criteria. We also discovered that we can get leads through alert messages which warns us of restaurant chains that are emerging, growing, merging, etc. Utilizing these alerts, has allowed us to place the ones that meet our criteria into a trigger-event campaign. This essentially means placing the customer into a specific email workflow, depending on whether they are a client or potential client. We use Marketo as the marketing automation software which helps send these email-triggered-events and it creates the workflows to engage customers and prospects. The process is efficient because it reaches over 200 leads every couple of weeks with one click of a button, while rest of the process is automated until a lead becomes qualified. Then, it’s up to the Sales Representative to take that qualified lead.

I’m working on another major project directly with the President of Emerging. We are putting together a blog that educates and inspires restaurant operators and C-Level Executives in areas such as real estate, data intelligence, cost reduction, and beverage education. The goal of this blog is not only to become the leader in educating emerging restaurants, but to gain more leads and obviously boost business. Along with writing white papers for the blog and interviewing c-level executives, I am learning about the marketing automation process for blogs as well. We are using HubSpot as our blogging platform. HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close business. I can’t wait to see what new business our blog brings in.

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A Day in the Life of the Greenheart Travel Intern- Elyse Van Bloemen Waanders

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I’m reaching the halfway mark of my internship and so far it has been an amazing experience. I’m currently interning at Greenheart Travel as a travel volunteer intern. Greenheart Travel is a division of a larger company called Greenheart International. My division specifically focuses on cultural immersion programs for teens and adults. We offer six main programs; high school abroad, teach abroad, work abroad, language schools, and volunteer abroad. Greenheart Travel itself is a much smaller company. We have ten people working in our division. Each person manages one or two of the programs.

My day-to-day activities vary everyday as I’m constantly adding new projects to my schedule but my days start off pretty much the same. I get to work check emails and enter new leads into Salesforce. Leads are prospective program participants. When they fill out a program form online, we get an email and then have to enter their details into Salesforce, which keeps track of our leads and contacts. I email the leads through Salesforce to start their application process. After working on entering leads, I log in to my supervisor’s Facebook and post and interact with participants as her. I also post in our various Facebook groups to try to create a community online among our past and current participants. Some other day activities include smaller tasks such as answering calls, taking messages, writing blog posts, and researching new ways to market our company.

Some projects I have worked on so far include advertising for events, finding and reaching out to high school contacts, revamping sections on the website, posting on social media platforms and implementing ways to boost activity online. I created a sign to place on their table at events to encourage people to sign up online and look at their website rather than take their pamphlets as Greenheart Travel strives to encourage an environmental friendly community.

Working for Greenheart Travel has been really enlightening. I discovered some work habits of mine that were unknown to me before starting here. I like the feel of working in a smaller division like in Greenheart Travel. I like that it is part of a much larger company that would allow me room to grow and move around within the company. It also has created a great community within our division. Everyone in our office is really friendly and fun, making this a very comfortable and welcoming environment to work in. As a marketing major I think I want to be a part of a company’s marketing department where I can work more on the design side of marketing.

However, I have learned a lot during my time here so far. I now know what it’s like to be in an office setting. I’ve learned how to conduct myself in an office setting as well as with other employees and clients. I feel comfortable and confident talking about Greenheart Travel and what the company offers. It really has been the best first internship I could’ve asked for. I’ve gained independence as well as responsibility. It has really opened my eyes as to what things I will be looking for in a future career.

 

Greenheart has some great options for travel for DePaul students to earn credit. Learn about their company at their website and follow them on Facebook & Twitter.

A Day in the Life of the KIND Healthy Snacks Intern- Justin Komosa

Justin Komosa at his internship as a brand ambassador for  KIND Healthy Snacks

Justin Komosa at his internship as a brand ambassador for KIND Healthy Snacks

Working on the Chicago field marketing team for KIND Healthy Snacks is rarely easy, but it’s almost always fun, energizing, and diverse.  As a KIND Brand Ambassador, the sole purpose of my job is to increase the brand’s exposure & visibility while encouraging consumers to try the product. A favorite aspect of my job is that I have a wide range of typical day-to-day activities, and no two days are alike.

I was hired by KIND in 2012 as the only brand ambassador on the Chicago team, which only consisted of two other people at the time. Today, I have helped grow our team from two to ten employees in under 24 months. This explosive growth has helped me learn how to grow and manage multiple brand activations, focus on our target market segments, and even assemble a tent on the beach.

Much of what I do involves event marketing, which includes setting up a tent, booth, and table to sample from. I’m also involved in guerrilla sampling. This is where at least two team members hop in our KIND-branded Jeep armed with thousands of KIND bars to give away at a predetermined location, such as a Metra commuter stop or Soldier Field on game day. While this may seem like a fairly simple execution, lots of planning and strategizing that happens behind the scenes before the sampling begins. A portion of my job includes store demos where I allow shoppers to sample pieces of product in hopes they’ll make a full purchase. Coordinating demos at the right stores during the right sales promotion is crucial to a demo’s success. While this is the least exciting function of my position, I enjoy the quality interactions I share with

Justin's team stands at one of the booths he sets up for his event marketing with KIND healthy snacks

Justin’s team stands at one of the booths he sets up for his event marketing with KIND healthy snacks

shoppers.

The most important aspect of my job involves coordinating strategic event partnerships, like ALS Les Turner Foundation or Big Ten. Acquiring these partners is a big win for our team because this gives KIND the opportunity to be the exclusive snack company at a given event.