A Day in The Life of a Consolidated Concepts Intern- Torey Gostek

Diving into the professional work environment, you must start somewhere. Although I’ve had previous exposure to the marketing industry working for another company independently, I’ve never worked in a professional office setting on a team, as a Sales and Marketing Analyst Intern.  The company I’m interning for is called Consolidated Concepts. It is part of a family of companies, under the name “Emerging,” that elevate restaurant and entertainment concepts to be among the top in the industry. Although I help all four companies under Emerging, I spend most of my time working for Consolidated Concepts, which optimizes supply chain for restaurants across the nation. The company employs around 100 people altogether but the office in Chicago, being very small, has only 20.

5A lot of my time involves researching new restaurant chains in which our supply chain optimization can be implemented. While searching for leads, I can be creative. Aside from looking in our data bases, there are numerous news sites or blogs that mention chains that align with our lead qualification criteria. We also discovered that we can get leads through alert messages which warns us of restaurant chains that are emerging, growing, merging, etc. Utilizing these alerts, has allowed us to place the ones that meet our criteria into a trigger-event campaign. This essentially means placing the customer into a specific email workflow, depending on whether they are a client or potential client. We use Marketo as the marketing automation software which helps send these email-triggered-events and it creates the workflows to engage customers and prospects. The process is efficient because it reaches over 200 leads every couple of weeks with one click of a button, while rest of the process is automated until a lead becomes qualified. Then, it’s up to the Sales Representative to take that qualified lead.

I’m working on another major project directly with the President of Emerging. We are putting together a blog that educates and inspires restaurant operators and C-Level Executives in areas such as real estate, data intelligence, cost reduction, and beverage education. The goal of this blog is not only to become the leader in educating emerging restaurants, but to gain more leads and obviously boost business. Along with writing white papers for the blog and interviewing c-level executives, I am learning about the marketing automation process for blogs as well. We are using HubSpot as our blogging platform. HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close business. I can’t wait to see what new business our blog brings in.

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A Day in the Life of a ZGiRLS Marketing Intern- Bianca Perry

Who you are working for?
6During my sophomore year, I started working with the ZGiRLS Foundation, because it aligns perfectly with my passion for empowering girls and community building strengths. Thenon-profit startup is a confidence building and mentorship program for adolescent girls in sports. ZGiRLS Curriculum™ has helped over 1,200 young athletes across the country build self-esteem and mental resilience in sports, and more importantly life.

How big is your company?
Former NCAA and Olympians athletes, Jilyne Higgins and Libby Ludlow founded ZGiRLS. Since 2012, dozens of interns, five board members, and two-full times employees have joined our company. In spite of our small team size, our impact on the world is immeasurable!

What’s your title?
I’m an Ambassador Community Captain. It’s a brand new marketing
role that I created alongside the leadership team. My focus is
activating and engaging our Ambassador team of Olympic and
professional athletes. Each individual represents and supports the
organization in unique way. Collectively, they are core to moving the
ball forward for the next generation of girls.

7Can you share more about your day-to-day activities?
Building a nationwide community of all-star athletes takes a mix of
consistent and valuable digital and personal touches. On a daily
basis, I interact with potential and current ZGiRLS ambassadors on our social media channels (@gozgirls) with likes and comments . It is an easy way to casually start conversations as well as make our team members feel special. Beyond social media, I use texting and emailing to ask our ambassadors to
complete activities such as taking over our Instagram story or
participating in a webinar, as they all have committed to a monthly
investment of five to 60 minutes of engagement with our ZGiRLS
network. Once a week the founder and I work one-on-one to develop
strategy, initiatives and evaluate my execution; in the meetings, she
empowers me continue to creative ways of bringing people together.

Can you reflect on your internship? What are you learning?
There was a huge learning curve, because we created the role
together from scratch and started the ambassador program with a
blank slate. It has been rewarding to have autonomy to shape the
future of our ambassador community. First I was tasked with designing
and iterating a scalable process to recruit, activate and engage
athletes. Within five months, I grew the team from 20 inactive
ambassadors to over 30 engaged members of the team, which has
contributed to girls signing up for our Summer Adventure Camp. Being
deeply involved in the movement has led me to realize the power of
mobilizing women and girls make a positive change.

A Day in the Life of a United Airlines Intern- Michaela Hrbacek

I work for United Airlines as the Community Affairs Intern. The community affairs department focuses on building and maintaining partnerships with non-profits and building employee engagement and volunteering programs. Employee engagement in volunteering helps work culture, promotes team building and passionate community members, and most importantly benefits those served by volunteers.

United Airlines has over 82,000 employees living on 6 continents. The employees, as well as the customers, are global, which means always being respectful and culturally aware of those around you. There’s a huge variety of careers at United—there are pilots, flight attendants, operations & logistics, corporate support, and so many other roles. United wants their employees happy with the work they are doing, so moving around and changing career paths within the company is very popular and even encouraged.

As the intern in the department, I ran the Adventure Bear program, which is where groups of employees visit nearby children’s hospitals to distribute our Ben Flyin’ teddy bear and activity books. On top of that, I have aided in building out employee volunteer activities with local non-profits in Chicago, Los Angeles, San Francisco, Houston, Denver, and Newark/New York.  My day-to-day activities usually include a lot of communications—I’m either on my e-mail or on the phone, talking with my coworkers in different regions around the U.S., or talking with outside organizations and coordinating events and programs for employees.

While I’m cooped behind a desk most of the time, I get to do really cool things out of the office as well. Just last week, I went to the American Cancer Society’s Discovery Ball Gala, which included huge companies like Boeing as well as political and celebrity figures like Rahm Emmanuel and James Corden. It’s really cool that I was able to go to the Gala, and sit second row, as an intern. We also do big volunteer events that I get to help logistically set up, and then execute day of. We did a food packaging event where almost 300,000 meals were packed by the top officers and executives at United. It was great to see their passion and commitment to underserved communities. It creates a great company culture, and definitely rubs off on the employees.

I’ve really enjoyed my position at United as a Community Affairs Intern. It’s been great to develop my communication skills—making sure I am concise and clear, getting all pertinent information out there without adding in confusing details. I’ve also been able to develop my skills with Microsoft Office, and most significantly, my excel skills. I’ve been able to work with many departments within the company—government affairs, environmental affairs, and PR, just to name a few. It’s nice to be able to network and create awesome opportunities. I’ve had a great experience so far, and look forward to continuing my work here. The flight benefits don’t hurt either.

Let’s Dissect the Intern

Let’s think1 of it as the best game of Operation: I do not buzz, except for when the phone rings nor I do not have plastic pieces that need to be taken out of my body. Although, every part of me is essential to being the Marketing Communications Intern in the DePaul Community and Government Relations Office. I will work from the bottom up, and as I get closer to the top the more you will know about the life of an intern.

Feet and legs, they go together naturally. Without these how do I get to work? I walk in through the revolving door, step onto the elevator and rise to the 19th floor. I walk into our office of six, sometimes seven, and take a seat to get right to work. These feet and legs have dashed to make copies, stood up to greet guests, crossed to take on an important meeting, and leaped to shake President Obama’s hand. Yes, my feet and legs needed to move to be the intern.3

Hands and arms, similar to feet and legs, yet even more involved. They type away on the keyboard when fact checking, editing websites, designing graphics, pressing send on emails, and compiling data. These hands also write newsletters, put together meeting folders, prepare for research initiatives, shake hands with public figures, and wave hello and see you tomorrow each day.

Mouth, it is necessary to communicate when being an intern. I say hello when I enter the office, I answer phones, I talk with community members, I converse with consular generals, and I check in with my other fellow intern. There are two of us and we cannot do our jobs without consistent communication. We work together and need to know what the other is working on in order to accomplish all we do. We work in tandem, and communication is key to making our office run as smoothly as it does.

Eyes and ears, I see and listen to a lot as an intern. I see spreadsheets, I look at reports, I review articles, and I make eye contact when communicating face to face with coworkers, community members, and public figures. These ears hear conversations, listen to important speeches, understand new concepts, and listen to feedback. These eyes get tired on occasion, and sometimes strained from looking at a computer screen, yet these eyes also get to see a President make his first speech back form vacation, see a project come to life in a community wide event, get to see and listen to people come together to help the entire city understand violence and come up with solutions towards improvement. These eyes and ears see and hear a lot, and are essential to never miss a beat.

2Heart, probably the most important part of being an intern is being passionate about the work I do each day, which comes from this beating organ in the middle of my chest. I am passionate about helping others, I am inspired when I hear motivational speakers, and I am driven when I research a cause reach out to. Passion is something I need to find in everything I do in order to have meaning and fulfillment in each endeavor I take pursue. All these experiences drive my passion to do what must be done as an intern.

A Day in the life of a MARCH Marketing LLC. Intern- Caitlin Romolt

Hello everyone!

My name is Caitlin Romolt, and I am currently a marketing intern at an awesome military marketing company called MARCH Marketing LLC. MARCH is a military marketing company, which was started by a veteran himself, Tom Aiello. In fact, Tom recently received an award for North Western Kellogg students and alumni who have been named “2016 Youn Impact Scholars”. This group consists of the most innovative and creative Kellogg students and alumni passionate about social impact. We are a small marketing company that helps give back to other veterans who continue to help our country. This is through the use exclusive strategy, consulting, marketing, recruiting, public relations, social media, and word-of-mouth communications for products and services targeting military and veteran families. Every year 10% of our profits go to local veteran based charities. MARCH has already in the past four years, have raised over $100,000,000 and provided work for over 100,000 veterans. Giving back to the veteran community is what we strive to do as a company. We want to improve the lives of active members, veterans, and their families.

Part of my job as a marketing intern is working with a lot of nonprofit organizations that help raise money for veterans. These companies include Veteran Launch, Operation Rising Star, Helmets to Hardhats, and Rags of Honor. What I do as an intern, is heavy analytical skills. I retrieve their data given from my boss: including demographics, marketing strategies needed to be used, and organize base presentations using PowerPoints and PDFs for my boss to present to clients and other companies. For example, Operation Rising Star is a veteran talent agency. My job was to look at its competitors such as American Idol and The Voice and analyze their marketing strategies. These included websites, Facebook, and Twitter, and see what trends they were doing to make their marketing effective. I heavily use excel to keep a list of all the veteran owned companies that are in the United States, which is over 600 companies. As an intern I am very reliable and must meet exact deadlines for presentations, which I am given usually about a week to set up.

3As an intern I am learning every day
more and more about marketing. Being an intern at MARCH Marketing LLC is so rewarding. Knowing that our marketing agency is giving back to the veterans reassures that what I do for this company matters not only to the company but to the 25 million veterans who have served for our country.

Here is a picture of MARCH Marketing LLC leading the panel discussion at the IFJ with leaders of the VA, Defense Department, and National Guard! #DayintheLifeofaMARCHIntern #ILoveMyCompany

Well, that is all for now, I am still learning and being inspired by such a truly amazing company.

Regards,

Caitlin

A Day in the Life of a Motorola Solutions Marketing Intern–Ahmed Alawami

alawami1It was an exciting moment when I received a call last March from Motorola Solutions, Inc. to invite me for an interview for an available marketing internship opportunity over the summer. The hiring manager told me that after she reviewed my resume and application, she thought that I had the right academic background and experience mixture she was looking for. She needed a candidate who is a graduate student in marketing but who also has an IT background and can understand complex technological offerings. Prior to joining DePaul, and after I graduated with my bachelor’s in Information Science, I worked for couple of years in sales and consultation for an IT firm.

Motorola Solutions, Inc., based in Schaumburg, IL, serves the Government and Enterprise segments by designing, manufacturing, and selling communications infrastructure, devices, system software, and applications. It has about 22,000 employees around the globe and is one of the two companies that were born after the original Motorola, Inc. split in 2011. Motorola Solutions, which is the legal successor, sold its mobile business to Google, Inc. which formed a new company, based in Chicago, IL, called Motorola Mobility.

ASTRO 25 is Motorola Solutions’ core of public safety mission critical communication systems. It is the radio system used by first responders like firefighters, police officers and 911 dispatchers to communicate. Being the ASTRO Marketing Intern, I spend 80% of my time with the Global Product Management team within the System Infrastructure Operations unit, and the remaining 20% with the Global Product Marketing team.

alawamiFour days of the week, I meet with product managers and research from various resources to collect information and create new Go-To-Market material, or update old ones that no longer have valid information due to feature changes due to system updates. I find the most fun in creating new GTM material because, especially for my first project, there are valued offerings that the market is not aware of, and having GTM material for these offerings available to sales teams, means better sales opportunities and greater revenue.

Once a week, I work with the Global Product Marketing team. With this team, I learn about various marketing efforts purely run by the team. I learn about best practices to prepare for new product launches like creating brochures, multimedia and webpages. I also learn about plans and preparations prior to major exhibitions from organizing the products for display to testing the demo units. One more very interesting skill I’m learning with this team is the depth of thoughts that go in creating GTM material, not in terms of design, but in terms of information. What information goes in the material, to whom it will be presented, who will use it and when in the lifecycle of the product it will be used are just a small sample of the questions that are discussed prior to creating new GTM material and when reviewing and updating new ones.

A Day in the Life of a PepsiCo Category Management Intern- Nina Bulat

Category Management Intern at PepsiCoPepsicoBuilding-Chicago-00907-004a

PepsiCo – did over $66 billion in revenue in 2013, food and beverage portfolio that consists of 22
brands that each did over $1 billion in estimated annual retail sales in 2013

Day-to-Day Activities:

As a Category Management Intern my daily activities varied depending on what portion of my project I was working on. On a typical day, I would arrive at the office by 7:30AM and the first thing I would do is check my emails. This was always first on my list because if there was something important such as a calendar invite for that day or an email that required immediate action, I wanted to make sure I responded as soon as possible.

At the beginning of my internship, after checking emails I would normally begin pulling data from multiple sources to collaborate for my project. With the data I would conduct analyses utilizing different mathematical formulas in order to find out measures such as dollar opportunity, share of wallet, etc. Aside from collecting and analyzing data in order to apply it toward my project, I needed use those findings and recreate them in a visually appealing way in order to present it out in what is referred to as a ‘deck’.  A deck is just another word for a power point presentation.

Another part of my day was scheduling and attending connects. Connects are one on one meetings that are set-up in order to network, further your understanding of the business, and get a different perspective on other divisions within PepsiCo. Personally I did over 25 connects throughout the duration of my internship with people across various channels of PepsiCo I met with people from Space, Strategy, Supply Chain, Marketing, etc. which also included different brands within PepsiCo’s portfolio (i.e. Quaker, Gatorade, etc.).

Also, even though I had a project that I was working on, there would be times where I would need to pull data for my manager or update data in an existing deck. It all depended on what was going on or what needed to be done, but there was always something to be doing it was just a matter of what. A few other day-to-day activities included scheduled meetings with my manager or impromptu meetings with my mentor or other co-workers/interns. Grabbing lunch with fellow interns and/or co-workers was also something that was a frequent occurrence.

PepsiCo Chairman Indra Nooyi Speaks At Investor MeetingAdditional Activities: Aside from everyday functions within my internship, there were a number of other things I did while interning at PepsiCo. I joined an ‘ERG’ which is an Employee Resource Group, attended three different plant tours (two beverage and one food), did community service with other Chicago-based interns at the Greater Chicago Food Depository, and doing a merchandiser route ride. A merchandiser route ride is where you go to different stores; I went to Walmart and Jewel, and stock/re-stock shelves and coolers with PepsiCo products.

A Day in the Life of a Champ’SOL Sports Marketing Intern- Adija Brown

adija 2
Company: Champ’SOL Sports Marketing
Title: Sports Marketing and Entertainment Specialist
My day to day activities include an array of things. For example, social media, social media is an important part of marketing and I am responsible for going on our social networking sites and getting our name out there. I am also responsible for creating power points, sending emails and making calls to corporate sponsors to try and get our athlete clientele appearances.

Champ’SOL is not that large of a company but is one of the fastest growing companies in the city of Chicago. With locations in Chicago, New York, Orlando and the headquarters in Houston, TX, Champ’SOL is making a name for itself.

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ'Sol

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ’SOL

This experience to say the least is a great learning experience. What I am doing, learning and who I am surrounded by reflects my career aspirations so therefore it is everything I could ask for in terms of experience. The only thing that I would wish was that I could actually be in the atmosphere of the headquarters.  I am not In the Chicago office as much but would love to get more of those day to day hands on experience.

The Channel IQ Intern- Phillip Moss

working

The setup at Channel IQ

Hello, my name is Phillip Moss and I am a Data analyst Intern at Channel IQ. Channel IQ is a marketing research company that focuses on data analytics. Channel IQ is an up-and coming company in the field of e-commerce. Our company looks at product and pricing data and creates specialized reports for our client companies.

Phillipatwork

Phillip at his desk, working as a Research Analyst Intern

A typical day for me involves arriving at work at 9am and checking in with 3 account managers. I work part time for 16 hours a week so I don’t have an assigned account manager. Full time data analysts are given a specific account manager. I receive a client from one of the account managers (Go Pro cameras for example) and I would go to my computer station and log onto OnRamp. OnRamp is a program that we use to search the internet for the product pages that our client’s products are distributed on. We check to make sure that the company’s minimum advertised price (MAP) is being honored by other companies. Our job is to match the products online with the actual products that the client lists and to remove information that is irrelevant to the client. We focus on three main websites: Amazon, EBay, and Google. Each account can have anywhere from 100 to a few thousand products. I can go through 1 to 3 product accounts a day, depending on the amount of results that the program pulls for a given product. I have a lunch break in between at 12 each day. I can ask questions at any time, which I had to do a lot in the beginning as I became knowledgeable of both the program and the ways each account manager wanted the reports to be at the end of the process. I also do quality control for the accounts, making sure that the computer accurately collected the data after I matched it.

deskChannel IQ is a growing company. It has about 40 workers. It is difficult to know exactly how many workers are actually there because some individuals work remotely. We have two different departments, the technology department is on the 6th floor and the business operations section is on the 7th floor. All workers can communicate with each other through a program called “Pigeon” which allows for instant messaging. It is very effective in connecting the two floors and allowing each department to stay in touch with day-to-day operations.

I have learned a lot from this internship. I like generating reports for client companies. I also learned a lot about e-commerce pricing policies. I own an eBay business and seeing how companies manage online distributers was very interesting. I believe that my business will be able to grow as a result of the processes that I learned in this internship. Channel IQ also taught me to use analytical skills to make key decisions. I love working here!

The Lynn Hazan & Associates Intern- Mikaela Odell

Lynn Hazan

Hi. I am a marketing student at DePaul University. I currently intern at Lynn Hazan and Associates, which is a marketing and communication recruiting firm. We help companies find top candidates. Our clients contact us and give information about their job openings. We listen to their requirements and create the job specs. I often assist in this process. I post the job specs to LH&A website so job seekers can see what different jobs are available. It is important to spread the new job openings. We always post them on LinkedIn, Twitter and other social media sites. This is something I have done various times.

LH&A has many clients and therefore many top candidates to find. We talk to many potential employees. We interview and send the top ones to the actual company. I have been able to sit in on one interview so far. It is a great opportunity to learn what companies are looking. I also get a chance to debrief with my boss. We review what the candidate did well, and not so well. This gives me a change to critically analyze and therefore understand

how a great interview looks like.

One activity that I often do at the office is researching potential candidates and companies. LinkedIn is a great tool for this. I go through LinkedIn profiles and try to find a match of credentials that fits the job specs. I also research various groups on LinkedIn and post jobs when appropriate. Last week I wrote a transcript for a reference check on one of our potential candidates. I also assisted in creating a video about our company, plus the current job openings we have. I provided my boss with feedback on her dialogue and body language. I also assisted with the recording.

Pictured is Lynn Hazan, Mikaela's boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

Pictured is Lynn Hazan, Mikaela’s boss at LH&A, and founder of the company. She is also a board member of the DePaul Marketing Advisory Council.

LH&A is a small company with the owner, and one other person working there. What makes the company exciting is that they always work with interns. We are currently four interns at LH&A. We are going to create a humorous YouTube video together. The video will showcase what to do, and what not to do, at an interview. We are also going to explain what an interviewer can do, and cannot do. This project is going to be very exciting. This is only one example of how Lynn Hazan, the owner of LH&A, gets her interns motivated and educated. Another example is that we eat lunch together every day. Lynn always has a fun an educational activity planned. She really cares about her interns and makes sure we grow and learn.          Yesterday I received a new project that I will be working on. I am going to create a PowerPoint presentation.  Lynn is going to present it at an Independent Writers of Chicago event this summer. Lynn often attends events and I have gone to three different ones. The events are filled with influential professionals.  Today we attended a Business Marketing Association event. I helped with the set up and then ate lunch with the attendees. Helen McIntoch, global director of marketing and communication at Ingredion, was the guest speaker. She spoke about the marketing efforts behind Ingredion’s big brand change.  These events are insightful and I get to see how companies use marketing to become successful.

Being an intern at LH&A is great because it prepares me and teaches me about the job search process. I am also learning how to interview and how to stand out from the competition. My writing and researching skills are improving as well. Overall, LH&A is a great place to intern at. Here is the link to our website: http://www.lhazan.com/content/index.php. Check it out.