The Greenerdealz Intern- Karen Cruz

I work for a Chicago start-up company called Greenerdealz. My official title here is Account Executive Intern. My role contains various duties ranging from Marketing, Management, and communication with the company’s vendors.  The size of the company is currently small.  There are two Account Executive interns, me being one of them. Together, we work closely with the owner Michael Kolody by staying in communication with him on a daily basis through e-mail or phone and meeting in person once a week. During these meetings we discuss potential opportunities for deals, potential vendors, make phone calls, discuss local events around the city which we want to attend, and at the end we are given tasks to complete during the week. These tasks are usually to make phone calls, confirm booths at events, and also to seek out companies that might be interested in working with us. Often times, I also accompany the owner Michael in meetings with vendors. We work together in pitching deals and closing agreements. Most of my work is done on my own time, through phone or computer.

karencruzAs a whole company, we also have full staff meetings every 2 weeks on Fridays. These meetings usually include all 12 of the people in charge of media animations, technology, accounting, and social media. During these meeting we each share our progress and our next goals. Most of the meetings are also recorded by our social media/technology staff. The purpose of this is to document the company’s progress, and also to create a documentary-like segment to our website.

On a daily basis, I am assigned “follow-up” calls or e-mails to vendors or companies. I usually get these notifications through the CRM system we communicate through. I also do online research of new local businesses that we can get into contact with to work together.

Through this internship I am learning all about communication, persuasion, cold calling, professional business writing and speaking, contracts, and also promotions at the events we attend. It has also helped me in general as a person, I am now more confident and am able to with hold a conversation with strangers. Overall, I am really enjoying my time here with Greenerdealz. Everyone that works and interns here is fun to work with and also very helpful. What I like the most is that they are very flexible and that I am allowed to work on my own most of the time, being that I live about an hour and a half away from the city.

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The RCM Asset Management Intern- Stephanie Gilmore

RCM Asset Management

RCM Asset Management

Marketing is something that has always interested me and I was working at a job that was vaguely related to marketing for a few years but it definitely was not something that interested me in the long-term. When I started my job hunt, I was pleasantly surprised when I came across a Marketing Internship at RCM Asset Management. While I did apply to and speak with other companies RCM really stood out to me. The job description and the atmosphere at RCM sold me on their internship. For so many years, there were many different facets of marketing that interested me but I never had the chance to really get my feet wet and RCM gave me the opportunity to try out many different aspects of marketing. I was impressed by the variety of projects I would be working on.

My first day on the job was a little bit of a culture shock for me (in a good way), coming from a large media company and switching to a small financial services company. All of my colleagues were very friendly and I felt comfortable right away. My first project was to work on the intranet (internal portal) and in order to do so I had to interview all of my colleagues and find out about what the type of work they did and what their backgrounds were. I enjoyed doing this because it was it was a great way for me to find out more about my coworkers and how the company operates.

The thing that surprised me most about the Marketing Intern role at RCM Asset Management is the amount of autonomy I have been given. My boss is extremely intelligent and passionate about the company and she allows me to be as creative as I want to be and is always open to new ideas. She definitely is not a micromanager and that is refreshing. It is amazing to have the opportunity to collaborate with her.

My daily tasks include working on different marketing initiatives- whether that is writing internal and external marketing communications, making changes to the company website, posting to social media or brainstorming ways that we can better engage our clients. It is exciting to work for a financial services company because the company is targeting a very specific client and therefore, we have to find creative and innovative ways to connect with them. Another interesting part of this internship is finding ways to differentiate the company from the competition and communicating our competitive advantage. It has been intriguing meeting with different people in the company and public relations and marketing companies and hearing their perspective and learning about how different companies are communicating with their clients.

Overall, deciding to take advantage of this Marketing Internship opportunity at RCM Asset Management has been one of the best decisions I have ever made. I feel like I am learning so much every day on the job and I am getting a lot out of it. It has also surprised me how much this internship and my classes complement each other. It is amazing to work somewhere where I am excited to go to work each day. I would definitely recommend looking into an internship opportunity to anyone who is looking to make a career transition.

The StyleChicago.com Intern- Anam Nasir

StyleChicago.com is an online based company that attracts on average 10 million web page views annually. Some people can compare this company to websites such as GroupOn living social, and youswoop, well they would not be wrong. However, there is a difference between StyleChicago.com and other websites.   StyleChicago only presents the finest in Chicago to its viewers. INV Marketing Group was founded by Jonathan and Lynna Smith, owners of StyleChicago.com, in spring 2004 in downtown Chicago. The company officially launched its flagship website, StyleChicago.com, and member- requested email service in the 4th quarter of 2004. The company later expanded the business by including signature events in 2006 which actually differentiated this website from all the other websites that are in the same business. The company established and expanded through social media from 2008 – 2010. In addition to the website member – requested email newsletters have over 22, 500 subscribers. StyleChicago.com viewers are 90% Chicago – based and 90% women. The median age for the viewers are ages from 33 – 34. There are about 5 employees in the office and 7 interns.

The Resolutions 2013 Project

At StyleChicago.com I work an event marketer and call their clients to inform them about the events that they plan every 3 – 4 months. I also find new companies and get contact information for the marketing department and inform them about our popular website and the events that we have every couple months. StyleChicago.com recently had its 6th annual Resolutions 2013 event at the Sofitel Chicago Water Hotel. There were about 400 people who showed up to the event. StyleChicago.com reaches upscale/ professional women who live/ work in Chicago who are difficult to reach through other media. StyleChicago.com had put together 300 Goodie Bags for its VIP ticket buyers, which had up to $150 value of products. The event was to help StyleChicago.com viewer’s keep their resolutions for the year and enjoy themselves with the free services that were available at the event. The event was a success and most people who came to the event gave it thumbs up.

I have learned to use CRM system to track clients and their information, research potential event sponsors

Goodie Bags for a Stylechicago.com event

Goodie Bags for a Stylechicago.com event

and goodie bag participants for events, become proficient in communicating with clients over phone. I also handled items sent by manufacturers and their agencies. I have gained the confidence to inform and answer any question that companies might have for StyeChicago.com. The environment at StyleChicago.com is very relaxed and the office is quite. The interns easily communicate with each other while the employees seem to be more focused on their own work and do not communicate with each other or the interns frequently.

The Tagkast Intern – Sonny Buzdugan

Tagkast is an internet startup that Sonny is interning at

Tagkast is marketing startup that helps with event management

I work for a startup called Tagkast. I’ve been working there since September and it really has been exciting. First and foremost, it’s a start up, which for the most part is a completely different experience than working for an established firm. Tasks and responsibilities sometimes change on a daily basis. Sometimes, like in my experience, you may even witness a complete change in business.

Tagkast was initially invested into by Lightbank, a venture capital firm, back in 2009, and currently employs 40 people. What Tagkast does is provide a marketing service to bars, venues, and event coordinators. The service provides on a per event basis a photographer and brand ambassador who go about taking pictures of the patrons at the venue. They then allow them to tag themselves to Facebook instantly on a tablet with proprietary software. Tagkast provides the subscriber with social media marketing and market research.

At Tagkast I’m a field-marketing intern. My main responsibility is to come out to the marketing events, manage the team working the event, make sure the technology works accordingly, and ensure the event is a success. The events take place at different hours and at different locations every week, so my job is constantly changing. It’s sort of exciting and keeps me on my toes. That is of course out of the typical office duties like filing papers and entering data. However, whats great about doing an event marketing type internship is being able to do work outside the office. You get to be out, managing different things, at different places every week.

I really enjoy my internship, its different than every other place I’ve worked at. Being in a startup environment might not be for everyone but if you enjoy a quick pace, having real responsibilities, and having a good time, than working for a startup might be for you. Where the opportunities lie are limitless if the startup takes off. Unfortunately though, if it doesn’t you might find yourself looking for opportunities elsewhere.

The Colonie Intern- Lauren Cook

A Day in the Life: The Colonie Intern

the common area of the office

the common area of the office

I currently work for The Colonie, a creative commercial post-production house in downtown Chicago.  The Colonie works closely with advertising agencies, such as Leo Burnett, to edit together the commercials that we see on TV, web and mobile content, television shows, and documentaries   My position is intern. Unfortunately, I don’t have a long fancy title that is specific to one job. The Colonie is fairly small (compared to other businesses), only about fifteen people, but because of this, I get to do many different things within the company.

My day-to-day activities are always different. It typically depends on if a client is meeting with an editor or not. If there is a client, I take care of them; get them food, coffee, whatever they need. I also get to sit in on meetings while they discuss the commercial with the editor, and make changes.  That part is really cool because it is really interesting to see what the advertisers are looking for in the commercial. This could be if the actor said their line “genuinely” enough or what color the ad should end on.

the fancy deck room where I black tapes and put time code on them

the fancy deck room where I black tapes and put time code on them

When clients are not in, I get to do a variety of other things. I get to help my boss with “selects.” Selects are when you take the footage that you have received from the company, and pick out the best shots. I also get to use a fancy deck to “black” tapes, and put time code on them. This is useful so that the editors can have back-ups of the commercials that they have worked on.  On top of that, I also do sound effect and music searches.

I started working here at the beginning of January, and I have learned so much about the industry and technical things already.  While my internship is not specifically marketing related, I do feel as if I am learning about the advertising industry and how to market a company such as the one I work for. My experience will be extremely valuable for my future career development as I hope to go into a business like this, or as a marketing/digital person for a company some day.

my workspace

my workspace