A Day in the Life of a ZGiRLS Marketing Intern- Bianca Perry

Who you are working for?
6During my sophomore year, I started working with the ZGiRLS Foundation, because it aligns perfectly with my passion for empowering girls and community building strengths. Thenon-profit startup is a confidence building and mentorship program for adolescent girls in sports. ZGiRLS Curriculum™ has helped over 1,200 young athletes across the country build self-esteem and mental resilience in sports, and more importantly life.

How big is your company?
Former NCAA and Olympians athletes, Jilyne Higgins and Libby Ludlow founded ZGiRLS. Since 2012, dozens of interns, five board members, and two-full times employees have joined our company. In spite of our small team size, our impact on the world is immeasurable!

What’s your title?
I’m an Ambassador Community Captain. It’s a brand new marketing
role that I created alongside the leadership team. My focus is
activating and engaging our Ambassador team of Olympic and
professional athletes. Each individual represents and supports the
organization in unique way. Collectively, they are core to moving the
ball forward for the next generation of girls.

7Can you share more about your day-to-day activities?
Building a nationwide community of all-star athletes takes a mix of
consistent and valuable digital and personal touches. On a daily
basis, I interact with potential and current ZGiRLS ambassadors on our social media channels (@gozgirls) with likes and comments . It is an easy way to casually start conversations as well as make our team members feel special. Beyond social media, I use texting and emailing to ask our ambassadors to
complete activities such as taking over our Instagram story or
participating in a webinar, as they all have committed to a monthly
investment of five to 60 minutes of engagement with our ZGiRLS
network. Once a week the founder and I work one-on-one to develop
strategy, initiatives and evaluate my execution; in the meetings, she
empowers me continue to creative ways of bringing people together.

Can you reflect on your internship? What are you learning?
There was a huge learning curve, because we created the role
together from scratch and started the ambassador program with a
blank slate. It has been rewarding to have autonomy to shape the
future of our ambassador community. First I was tasked with designing
and iterating a scalable process to recruit, activate and engage
athletes. Within five months, I grew the team from 20 inactive
ambassadors to over 30 engaged members of the team, which has
contributed to girls signing up for our Summer Adventure Camp. Being
deeply involved in the movement has led me to realize the power of
mobilizing women and girls make a positive change.

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A Day in the Life of a UPshow Intern- Aida Moradi

13When you are looking for an internship, do you immediately glance over the job description and quietly in your head read, “grunt work?” Well, I did. I knew that if I applied for my first internship, I should just anticipate going on plenty of coffee runs and doing things that had little to nothing to do with the field I was interested in. Once I walked into UPshow, seeing that it was a laid-back start-up company with a social media mural on disply right when you walk into the office and white picnic tables instead of real tables, I realized that I might be wrong about my assumption.

The day I was hired, I was given the title, “Client Success Manager.” Such a prestigious label for a freshly hired intern! With only 25 people working for UPshow, I just assumed they didn’t already have that position filled so I gladly took the fancy title. The first few weeks at UPshow, I was given the tasks of creating spotlights and surveys for our clients. The spotlights are for their televisions in their bars that highlight certain events they host, such as Trivia Night or Happy Hour. I would go and creep around on the specific bar or restaurants’ social media pages to find out what events they are not utilizing for our spotlight feature. Then I would create the spotlight and apply it to their televisions right from my laptop in the office.

12After a short while, I was told to “scrap that” and start doing something else. I showed a slight interest in learning data analytics, so my boss wanted me to get started right away! I was given all the tools to figure out the data for each client and how they are doing each day, week, month, and year with our product. I now create leaderboards and case studies for certain clients that we want to, “tell the best story” to in order to keep them as a regular client. These are clients that want to see how UPshow is benefitting them. A leaderboard is for a client that has multiple locations or branches, and I create a presentation with each of their data analytics. A case study is for singular clients that want to see their data in terms of the past 3 months and 6 months, as well as overall data. Basically, all this data is showing our clients that we can get them more customers into their venues, and this will lend itself to increasing their sales.

What I have taken from this internship is that a start-up is a lot of work. Each individual working for UPshow wears multiple hats. Everyone needs to be skilled in how to manage roughly each aspect of the company. Each of us should know how to create social media content, create accounts, package and ship boxes, data analytics, customer service, and of course, knowing how to use the product. I have learned about the more creative side to marketing, where I had to create spotlights on Canva. I also had to learn the more numbers focused portion of marketing with all the data analytics. I have even learned about some tools that businesses use in order to keep their company running, such as, Sales Force. This internship has helped me understand marketing a little better, and how it encompasses many different aspects of sales.

A day in the life of a RIPT Apparel Intern- Nathaniel Cartwright

Beep! “Nate Cartwright has successfully clocked in.” This is the message I’m greeted with every day when I arrive at RIPT Apparel at 10amand clock in through the fingerprint system. It makes you feel like a secret agent scanning your finger every day before work. The first floor features the break room, the warehouse, and the order fulfillment center. I head upstairs to where the RIPT offices are located. I use my FOB to unlock the door to the office. I pass one of my three bosses who’s in charge of art selection as I make my way to my desk in the middle of the room. The office environment is cozy, welcoming, and usually pretty quiet in the morning. My desk is in the center of the room and from it I can see the artists working on new designs, the designer working on graphics, and my fellow interns handling social media. Down a hallway my other two bosses have offices, as does the director of operations. Together, along with the production and fulfillment crew downstairs, we comprise RIPT Apparel, and online apparel business that sells pop-culture t-shirts.

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I hold the title of marketing assistant at RIPT Apparel. Once upon a time, over a year and three months ago, I was hired as a marketing intern. After three months of work I interviewed to become a marketing assistant. While it didn’t come with a pay raise, it did come with added responsibilities and no end-date to my time at RIPT. My day-to-day activities at RIPT have ranged widely during my time at the company. I’ve been involved in photo shoots, written blog posts, designed marketing graphics, performed search engine optimization, and worked at conventions running our marketing booth among other things.

But what do I do on a daily basis these days? Well, for one I schedule marketing graphics on social media platforms. We release new designs every day so it’s important that every social media platform is posting about them at midnight when they’re released. Onlypult, Viraltag, Hootsuite, and Facebook are all platforms used in scheduling social media content. I also create social media content, whether that involves taking product shots or creating engagement posts. On top of that, I track and analyze key metrics across platforms to see how well they’re performing. I hold giveaways on Instagram to increase engagement and followers. I’m also involved in email marketing. I use a platform called Klaviyo to build and schedule emails. This is a very important part of our selling process, as email generates around 40% of the company’s revenue. I have to choose which segments receive the emails and I also A/B test emails to find the best open rates.

The company is very small, less than 20 total employees, but it makes it feel like you’re a part of a family. They’re all super friendly and easy to talk to, and multiple people bring their dogs into work. In fact, one of my favorite parts of the day is seeing my boss’s dog, Nellie. She’s an adorable golden retriever who wants nothing more than to be your best friend and get pets. If there’s one thing I’ve learned, it’s that you can never give Nellie enough pets. But in all seriousness, I’ve learned a lot there. Not only about social media scheduling, email marketing, or blog writing, but about personal responsibility, time management, self confidence, and getting things done on schedule. If something is late, there’s no extension at RIPT Apparel, and it teaches you to stay on top of your work so nothing slips through the cracks. All in all, it’s been a fantastic experience and I strongly recommend working here, particularly if you’re looking for a friendly yet educational environment where you can push yourself while having a support network to help you grow.

 

A day in the life of a Blackhawks Intern- Zoe Schmerin

1They always say that no two days are the same and that is exactly true when you’re on the street team for the Chicago Blackhawks Hockey Club. Things change during the year, hockey season comes and goes, but the street team is ongoing. Events all around Chicago want to feature the Blackhawks and the Blackhawks want to get their name out into the public for the sake of their fans. That’s where I come in, my coworkers and I are the ones at these events, the ones people see as the face of the Blackhawks and sometimes the first experience people have with the organization. The job is broken into two parts; game day staff and event staff. Let’s discuss them both.

Game day staff is the best part, the time everyone looks forward to. If you aren’t into being at hockey games and taking in that atmosphere maybe this isn’t the right position for you. Games are exciting, so much can happen and it can happen quickly. The positions are chosen at random and range from helping silent auction, manning a sign creation station, getting people excited about the kid’s club, and T-shirts. If I had to choose my favorite I would pick T-shirts every time. This season, the club implemented t-shirt Sunday where every period shirts were thrown and dropped from the parachutes.

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What most people don’t know is that someone needs to actually fill the machine that drops those parachutes all the way up in the rafters. These games were filled with heading up to the rafters, filling the machines and then heading back down to help the Ice Girls throw shirts to fans and repeating. It might seem like a routine but during the games anything can change and you might find yourself delivering presents to season ticket holders for a ticket sales representative. Words of advice, take charge and think on your feet. As I said things change and sometimes you might need to handle a situation meant for someone with higher rank than you.

3Now we go to event staff, these events range from those put on for sponsors and those put on outside of the United Center at festivals and events throughout the Chicagoland area. Generally, only 5 people go to these and there is no “higher up” heading out with you. You load up the cruiser, read the event description on the way, put a smile on your face and make sure these fans have the times of their lives. Questions come from all angles and sometimes you might not know the answer, ITS OKAY TO TELL THEM THAT. The last thing you want is to tell someone something wrong and disappoint them. Let them know that you will ask your supervisor and have them check back for the answer. Events can be long, and people can get annoying but that’s all part of the day and of the job. Over all it’s exciting, it’s fun, and it’s an unforgettable experience.  For someone interested in sports and finding a way in, this is the way to go. Join the street team, make your connections, and keep them for as long as you may need. Most of all, HAVE FUN!

 

 

 

 

 

 

 

 

 

 

 

 

 

The BBB Charity Intern- Bani Singh

Better Business Bureau of Chicago

The black building in the center is where the Better Business Office is located on the 31st floor. It is formerly known as the IBM Building and is located right across from the Trump Towers.

Hello fellow marketing interns! I’m Bani and I am currently a Marketing and Charity Intern at the Better Business Bureau, or also commonly known as the BBB. My primary task is to solicit charities to participate in our charity report program and work with them to create their report. This report evaluates the charity against 20 standards that have been created by the BBB.

I also play a part with events. I do everything from gathering materials for them and setting up at them, and also of course participating in them. The first event I will be working at is coming up next week at the Chicago Auto Show. I’m very excited for the experience!

My badge to get into the building and office.

My badge to get into the building and office.

I’m currently working on designing the charity brochure to mail to charities about the program and revising other marketing information to acquire more charities. The great thing about this internship is that I have the opportunity to be involved in so many different areas of the company. One day is so different to the next.

It is nice to have an experience like this because it is opening my eyes to all the possible career opportunities that I could venture into. Some days I am overwhelmed by everything I’m learning. I’m trying to be a sponge and absorb it all in!

Marketing is so broad and it is interesting to learn all the intricate details that are involved with each aspect. There are BBB locations all around the US and Canada so there is a vast number of businesses and charities that work with the BBB.  The BBB’s motto is “Start with Trust” I have learned how truly important it is for businesses and charities to be ethical and trustworthy and most importantly to want to be. I really enjoy working for an organization like the BBB that’s purpose is to educate. The BBB not only provides informational reports, but also informs the public on scams. They are a tool that I’m learning not many people take advantage of, which is surprising.

Outtakes Cafe

The café named Outtakes that I get hot chocolate and muffins from…almost everyday!

In my position so far I have also sharpened my communication skills, in particularly with professional organizations since that is who I am mainly conversing with. I am getting good experience with the language that is necessary to be using in emails and on the phone. Since the position requires a good amount of independence, I have learned how to prioritize and how to effectively use all of my available time. Organization is also very key since I am working with numerous charities at once.

My Desk!

My Desk!

It’s been a beneficial experience so far and I can’t wait to learn more. My advice to all of you is to go in with an open mind and positive attitude. Although this internship may not be exactly what you want to be doing, it is a stepping stone and a valuable experience and opportunity that can only help your future.