The Channel IQ Intern- Phillip Moss

working

The setup at Channel IQ

Hello, my name is Phillip Moss and I am a Data analyst Intern at Channel IQ. Channel IQ is a marketing research company that focuses on data analytics. Channel IQ is an up-and coming company in the field of e-commerce. Our company looks at product and pricing data and creates specialized reports for our client companies.

Phillipatwork

Phillip at his desk, working as a Research Analyst Intern

A typical day for me involves arriving at work at 9am and checking in with 3 account managers. I work part time for 16 hours a week so I don’t have an assigned account manager. Full time data analysts are given a specific account manager. I receive a client from one of the account managers (Go Pro cameras for example) and I would go to my computer station and log onto OnRamp. OnRamp is a program that we use to search the internet for the product pages that our client’s products are distributed on. We check to make sure that the company’s minimum advertised price (MAP) is being honored by other companies. Our job is to match the products online with the actual products that the client lists and to remove information that is irrelevant to the client. We focus on three main websites: Amazon, EBay, and Google. Each account can have anywhere from 100 to a few thousand products. I can go through 1 to 3 product accounts a day, depending on the amount of results that the program pulls for a given product. I have a lunch break in between at 12 each day. I can ask questions at any time, which I had to do a lot in the beginning as I became knowledgeable of both the program and the ways each account manager wanted the reports to be at the end of the process. I also do quality control for the accounts, making sure that the computer accurately collected the data after I matched it.

deskChannel IQ is a growing company. It has about 40 workers. It is difficult to know exactly how many workers are actually there because some individuals work remotely. We have two different departments, the technology department is on the 6th floor and the business operations section is on the 7th floor. All workers can communicate with each other through a program called “Pigeon” which allows for instant messaging. It is very effective in connecting the two floors and allowing each department to stay in touch with day-to-day operations.

I have learned a lot from this internship. I like generating reports for client companies. I also learned a lot about e-commerce pricing policies. I own an eBay business and seeing how companies manage online distributers was very interesting. I believe that my business will be able to grow as a result of the processes that I learned in this internship. Channel IQ also taught me to use analytical skills to make key decisions. I love working here!

The Maritz Intern- Luke Gorski

Welcome to Maritz!

Welcome to Maritz!

When you arrive at Maritz Research in Chicago, you will find yourself in a creative atmosphere.  Of the fifty or so full-time researchers in the Chicago office, you will not find one in a suit and tie.  The atmosphere is relaxed, the individuals are open, and you will hear laughter across the office.  That’s not to say the services offered are taken lightly.  Maritz Research works with some of the most established companies in the world.

As a Market Research Intern, you will find yourself indirectly working with many of these clients.  The way accounts are managed is similar to how group projects are assigned in, say, your MKT310 Consumer Behavior class.  Each group, led by Project Managers, works to provide clients with consumer insights that can improve marketing efforts, operations, and product developments.  From another perspective, Maritz’s function is equivalent to the function of the dashboard in your car, providing feedback on forces you may not be aware of but need to know as you drive along.  In effect, it allows it organizations to make informed decisions.

This information is gathered using Maritz’s ability to collect massive amounts of data through customer experience surveys.  In order to understand a client’s customers, Maritz utilizes mobile, phone, and online.  As an intern, I have learned the benefit of integrating surveys into marketing efforts and making them simple to complete.  The demands for data vary, and Maritz conducts “continuous” and “ad-hoc” studies.  These indicate the type of data being collected.  Continuous research conducts interviews over a long period of time whereas ad-hoc research focuses on a specific need and generally refers to a single survey.

Day-to-day activities will vary and are rarely predictable.  Depending on the client report you are analyzing, your tasks will be unique because each “dashboard”, returning to our earlier analogy, will be uniquely tailored to each client.

The Internship Desk at Maritz

The Internship Desk at Maritz

There is a core set of these tools with which you will need to familiar.  The first of these is Microsoft Excel.  You may be assigned a research assignment that requires you to collect the number of national units, or locations, of a restaurant chains.  Collecting the data using Excel spreadsheets allows you to then sort it and draw from it simple statistical information.  You will also use SPSS reports to further analyze data and draw from it insights. The results and insights are visually presented using PowerPoint graphs.  As an intern, you will be responsible for checking these PowerPoint presentations for grammatical and statistical errors.  In other words, you perform the last quality checks before results and insights are presented to clients.

This internship offers a fantastic opportunity to understand how a market research provider functions.  Maritz exposed me to the ins-and-outs of surveying customers.  It has also provided excellent opportunities for networking with senior researchers.  In conclusion, market research is often the first step taken by organizations looking to move in a new direction.  As a Market Research Intern at Maritz Research, you will be intimately aware of the trends and directions different industries are choosing, sometimes before the industries themselves.