A Day in The Life of a Consolidated Concepts Intern- Torey Gostek

Diving into the professional work environment, you must start somewhere. Although I’ve had previous exposure to the marketing industry working for another company independently, I’ve never worked in a professional office setting on a team, as a Sales and Marketing Analyst Intern.  The company I’m interning for is called Consolidated Concepts. It is part of a family of companies, under the name “Emerging,” that elevate restaurant and entertainment concepts to be among the top in the industry. Although I help all four companies under Emerging, I spend most of my time working for Consolidated Concepts, which optimizes supply chain for restaurants across the nation. The company employs around 100 people altogether but the office in Chicago, being very small, has only 20.

5A lot of my time involves researching new restaurant chains in which our supply chain optimization can be implemented. While searching for leads, I can be creative. Aside from looking in our data bases, there are numerous news sites or blogs that mention chains that align with our lead qualification criteria. We also discovered that we can get leads through alert messages which warns us of restaurant chains that are emerging, growing, merging, etc. Utilizing these alerts, has allowed us to place the ones that meet our criteria into a trigger-event campaign. This essentially means placing the customer into a specific email workflow, depending on whether they are a client or potential client. We use Marketo as the marketing automation software which helps send these email-triggered-events and it creates the workflows to engage customers and prospects. The process is efficient because it reaches over 200 leads every couple of weeks with one click of a button, while rest of the process is automated until a lead becomes qualified. Then, it’s up to the Sales Representative to take that qualified lead.

I’m working on another major project directly with the President of Emerging. We are putting together a blog that educates and inspires restaurant operators and C-Level Executives in areas such as real estate, data intelligence, cost reduction, and beverage education. The goal of this blog is not only to become the leader in educating emerging restaurants, but to gain more leads and obviously boost business. Along with writing white papers for the blog and interviewing c-level executives, I am learning about the marketing automation process for blogs as well. We are using HubSpot as our blogging platform. HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close business. I can’t wait to see what new business our blog brings in.

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A Day in the Life of a UPshow Intern- Aida Moradi

13When you are looking for an internship, do you immediately glance over the job description and quietly in your head read, “grunt work?” Well, I did. I knew that if I applied for my first internship, I should just anticipate going on plenty of coffee runs and doing things that had little to nothing to do with the field I was interested in. Once I walked into UPshow, seeing that it was a laid-back start-up company with a social media mural on disply right when you walk into the office and white picnic tables instead of real tables, I realized that I might be wrong about my assumption.

The day I was hired, I was given the title, “Client Success Manager.” Such a prestigious label for a freshly hired intern! With only 25 people working for UPshow, I just assumed they didn’t already have that position filled so I gladly took the fancy title. The first few weeks at UPshow, I was given the tasks of creating spotlights and surveys for our clients. The spotlights are for their televisions in their bars that highlight certain events they host, such as Trivia Night or Happy Hour. I would go and creep around on the specific bar or restaurants’ social media pages to find out what events they are not utilizing for our spotlight feature. Then I would create the spotlight and apply it to their televisions right from my laptop in the office.

12After a short while, I was told to “scrap that” and start doing something else. I showed a slight interest in learning data analytics, so my boss wanted me to get started right away! I was given all the tools to figure out the data for each client and how they are doing each day, week, month, and year with our product. I now create leaderboards and case studies for certain clients that we want to, “tell the best story” to in order to keep them as a regular client. These are clients that want to see how UPshow is benefitting them. A leaderboard is for a client that has multiple locations or branches, and I create a presentation with each of their data analytics. A case study is for singular clients that want to see their data in terms of the past 3 months and 6 months, as well as overall data. Basically, all this data is showing our clients that we can get them more customers into their venues, and this will lend itself to increasing their sales.

What I have taken from this internship is that a start-up is a lot of work. Each individual working for UPshow wears multiple hats. Everyone needs to be skilled in how to manage roughly each aspect of the company. Each of us should know how to create social media content, create accounts, package and ship boxes, data analytics, customer service, and of course, knowing how to use the product. I have learned about the more creative side to marketing, where I had to create spotlights on Canva. I also had to learn the more numbers focused portion of marketing with all the data analytics. I have even learned about some tools that businesses use in order to keep their company running, such as, Sales Force. This internship has helped me understand marketing a little better, and how it encompasses many different aspects of sales.

Let’s Dissect the Intern

Let’s think1 of it as the best game of Operation: I do not buzz, except for when the phone rings nor I do not have plastic pieces that need to be taken out of my body. Although, every part of me is essential to being the Marketing Communications Intern in the DePaul Community and Government Relations Office. I will work from the bottom up, and as I get closer to the top the more you will know about the life of an intern.

Feet and legs, they go together naturally. Without these how do I get to work? I walk in through the revolving door, step onto the elevator and rise to the 19th floor. I walk into our office of six, sometimes seven, and take a seat to get right to work. These feet and legs have dashed to make copies, stood up to greet guests, crossed to take on an important meeting, and leaped to shake President Obama’s hand. Yes, my feet and legs needed to move to be the intern.3

Hands and arms, similar to feet and legs, yet even more involved. They type away on the keyboard when fact checking, editing websites, designing graphics, pressing send on emails, and compiling data. These hands also write newsletters, put together meeting folders, prepare for research initiatives, shake hands with public figures, and wave hello and see you tomorrow each day.

Mouth, it is necessary to communicate when being an intern. I say hello when I enter the office, I answer phones, I talk with community members, I converse with consular generals, and I check in with my other fellow intern. There are two of us and we cannot do our jobs without consistent communication. We work together and need to know what the other is working on in order to accomplish all we do. We work in tandem, and communication is key to making our office run as smoothly as it does.

Eyes and ears, I see and listen to a lot as an intern. I see spreadsheets, I look at reports, I review articles, and I make eye contact when communicating face to face with coworkers, community members, and public figures. These ears hear conversations, listen to important speeches, understand new concepts, and listen to feedback. These eyes get tired on occasion, and sometimes strained from looking at a computer screen, yet these eyes also get to see a President make his first speech back form vacation, see a project come to life in a community wide event, get to see and listen to people come together to help the entire city understand violence and come up with solutions towards improvement. These eyes and ears see and hear a lot, and are essential to never miss a beat.

2Heart, probably the most important part of being an intern is being passionate about the work I do each day, which comes from this beating organ in the middle of my chest. I am passionate about helping others, I am inspired when I hear motivational speakers, and I am driven when I research a cause reach out to. Passion is something I need to find in everything I do in order to have meaning and fulfillment in each endeavor I take pursue. All these experiences drive my passion to do what must be done as an intern.

A Day in the Life of a Chicago Steel Hockey Team Marketing Intern- Peter Wasyliw

aFirstly, you must really enjoy the game of hockey. This internship revolves around marketing a hockey team, obviously. We create blog posts for the team’s blog as well as managing it’s Twitter feed and gathering statistics about the team within the USHL. As an intern at the Chicago Steel, you are working for R.J. Bosworth with a “marketing intern” title. The company is really small as it’s just eight people managing the front offices of the Chicago Steel. As a marketing intern for the Chicago Steel, you also have the honors of being apart of their game day staff. These staff members set up for all home games. We set up merchandise stands, customer service stand as well as prepare for any youth hockey team visitors, locker room tours, etc. What I love most about working as an intern for the Chicago Steel is the environment. Everyone in the office is extremely nice and the work that we put together is so much fun and never really the same. Each and every day around the office is different. Coming up with a new blog post, new game day promotions and gathering statistics, sbomething is always changing.

The Chicago Steel are an awesome hockey team that are based in a hockey town. Being able to work for a company that has excellent fans allows me to have the opportunity to market for a good organization. I enjoy being able to interact with the players and other members of the organization on a daily basis. Being able to research player statistics and ways to better promotions and activities for our fans is a great part of our day to day adventure within the Chicago Steel organization.

The StyleChicago.com Intern- Anam Nasir

StyleChicago.com is an online based company that attracts on average 10 million web page views annually. Some people can compare this company to websites such as GroupOn living social, and youswoop, well they would not be wrong. However, there is a difference between StyleChicago.com and other websites.   StyleChicago only presents the finest in Chicago to its viewers. INV Marketing Group was founded by Jonathan and Lynna Smith, owners of StyleChicago.com, in spring 2004 in downtown Chicago. The company officially launched its flagship website, StyleChicago.com, and member- requested email service in the 4th quarter of 2004. The company later expanded the business by including signature events in 2006 which actually differentiated this website from all the other websites that are in the same business. The company established and expanded through social media from 2008 – 2010. In addition to the website member – requested email newsletters have over 22, 500 subscribers. StyleChicago.com viewers are 90% Chicago – based and 90% women. The median age for the viewers are ages from 33 – 34. There are about 5 employees in the office and 7 interns.

The Resolutions 2013 Project

At StyleChicago.com I work an event marketer and call their clients to inform them about the events that they plan every 3 – 4 months. I also find new companies and get contact information for the marketing department and inform them about our popular website and the events that we have every couple months. StyleChicago.com recently had its 6th annual Resolutions 2013 event at the Sofitel Chicago Water Hotel. There were about 400 people who showed up to the event. StyleChicago.com reaches upscale/ professional women who live/ work in Chicago who are difficult to reach through other media. StyleChicago.com had put together 300 Goodie Bags for its VIP ticket buyers, which had up to $150 value of products. The event was to help StyleChicago.com viewer’s keep their resolutions for the year and enjoy themselves with the free services that were available at the event. The event was a success and most people who came to the event gave it thumbs up.

I have learned to use CRM system to track clients and their information, research potential event sponsors

Goodie Bags for a Stylechicago.com event

Goodie Bags for a Stylechicago.com event

and goodie bag participants for events, become proficient in communicating with clients over phone. I also handled items sent by manufacturers and their agencies. I have gained the confidence to inform and answer any question that companies might have for StyeChicago.com. The environment at StyleChicago.com is very relaxed and the office is quite. The interns easily communicate with each other while the employees seem to be more focused on their own work and do not communicate with each other or the interns frequently.

The Colonie Intern- Lauren Cook

A Day in the Life: The Colonie Intern

the common area of the office

the common area of the office

I currently work for The Colonie, a creative commercial post-production house in downtown Chicago.  The Colonie works closely with advertising agencies, such as Leo Burnett, to edit together the commercials that we see on TV, web and mobile content, television shows, and documentaries   My position is intern. Unfortunately, I don’t have a long fancy title that is specific to one job. The Colonie is fairly small (compared to other businesses), only about fifteen people, but because of this, I get to do many different things within the company.

My day-to-day activities are always different. It typically depends on if a client is meeting with an editor or not. If there is a client, I take care of them; get them food, coffee, whatever they need. I also get to sit in on meetings while they discuss the commercial with the editor, and make changes.  That part is really cool because it is really interesting to see what the advertisers are looking for in the commercial. This could be if the actor said their line “genuinely” enough or what color the ad should end on.

the fancy deck room where I black tapes and put time code on them

the fancy deck room where I black tapes and put time code on them

When clients are not in, I get to do a variety of other things. I get to help my boss with “selects.” Selects are when you take the footage that you have received from the company, and pick out the best shots. I also get to use a fancy deck to “black” tapes, and put time code on them. This is useful so that the editors can have back-ups of the commercials that they have worked on.  On top of that, I also do sound effect and music searches.

I started working here at the beginning of January, and I have learned so much about the industry and technical things already.  While my internship is not specifically marketing related, I do feel as if I am learning about the advertising industry and how to market a company such as the one I work for. My experience will be extremely valuable for my future career development as I hope to go into a business like this, or as a marketing/digital person for a company some day.

my workspace

my workspace