A Day in the Life of the Prudential Rubloff Properties’ Intern- Tania Hollander

A Day in the Life of a Prudential Rubloff Intern

Hello all! My name is Tania Hollander and I am an intern for the marketing department at Prudential Rubloff Properties. In 2009 two centers of real estate, Rubloff Residential Properties and Prudential Preferred Properties, merged together to form what is know today as Prudential Rubloff Properties. Since then, Prudential Rubloff Properties has grown and prospered into one of the leading real estate firms in the Chicagoland area.

My day at the office beings at 9:30am, but I always check my work email while walking to the office to make sure I am caught up on anything I might have missed over the weekend. As I only work Tuesday, Wednesday and Thursday things occasionally come up on Friday and Mondays and I like to be ready when I walk in Tuesday morning. I usually have an email from my manager on what she would like me to work on for the day, but if not I stop by her desk first to see if there is a top priority task I must complete. If not, I head on over to my desk to start my computer and get ready for the day!

My day-to-day tasks are a bit confusing to explain to someone who is not in real estate but I’ll give it a try! Once my computer is up and running, the first thing I always do is make sure I have no new eCard requests from the agents who I assist. ECard’s are simple virtual mailing cards that I create for agents upon request. The eCards are quick and easy to make, but I always want to make sure the agents approve them before I send them out, which is the time consuming part. After checking for any new requests, I next look to see if I need to update any of the homes listings, prices and photos online through our internal database. It’s fairly simple but as there as so many homes being sold it can take a long time! After I complete those tasks, I have pending projects that I must attend to that range from creating a blog post for Prudential Rubloff’s blog or drafting a social media content plan for their Facebook and Twitter account.

Prudential Rubloff Properties has fourteen different offices located throughout Cook, Lake and DuPage County. Chicago alone has six different offices! I work at the ‘Mag Mile’ office, which is also known as the corporate office on Michigan Avenue. Today, Prudential Rubloff has grown to become a leading real estate manager in Chicago and has nearly 850 sales professionals and staff. It has grown quite a lot since 2007!

So far my internship has been great! Not only have I met many new and nice people, but also I have learned that there is much to real estate that I had not known about before. Also, working in the corporate office I have learned that there is much that goes on that is not seen with the plain eye. My internship has provided me with the inside look into how a business is run and has given me much more respect for people who have the usual ‘desk job’. I still have a month left to go and cannot wait to see what else I learn!

Prudential Rubloff is now hiring interns, if you want to apply send your resume to ksteven6@depaul.edu

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The Farmers Insurance Intern- Alexandra Rodriguez

A Day in the Life of a Farmers Marketing Intern

Alex Rodriguez and her boss, Lisa, marketing at Lincoln Ave Live Festival

Intern Alex Rodriguez and her boss, Lisa, marketing at Lincoln Ave Live Festival

Monday: I walk in the door of Farmers Insurance at 10 am energized and excited for the day. Bella greets me first jumping around, barking, and excited that I have finally arrived. Lisa greets me and asks me to help her gather paper work and pamphlets ready we are going on a “field trip”, there is a 10:30 appointment with a condo association. Being the Agents assistant to sales and telemarketer she thinks it would be a good idea to see a sales pitch in action. On our way to meet the condo association we chat about were the insurance business will be in ten years and why she choose farmers over other insurance agencies. Once we arrive Lisa introduces us and begins, her infinite knowledge of the different types of coverage and what would be beneficial to the association astonishes both the members and I, they are sold. We then proceed to take measurements of the building as well as some pictures.

Once back in the office I begin my normal routine, filling X-date

Alex Rodriguez (Right) outside the Farmers Insurance office where she works as a Marketing Intern

Alex Rodriguez (Right) outside the Farmers Insurance office where she works as a Marketing Intern

s for prospective clients ( when their previous insurance is done so that we may give them a call and offer a comparison), finishing quotes for clients Lisa has talked to, and calling a list of prospective clients in order to offer them a comparison. After I have finished that Lisa and I go on our weekly run. Today we have chosen to introduce ourselves to Physical Therapist. I have prepared a list of physical therapist in our area and we head out. At our first office we introduce ourselves, tell the Therapist that we are local and offer them a special discount for what they do best being Therapist, we leave some goodie bags and we are on to the next office.

Although our office is not very big Lisa, Beth, and I reach a wide variety of clients from all over the city and even as far as Hinsdale. I have learned a lot about how to approach people who do not want to be talked to and also have met a lot of interesting people with in the short period of time working for farmers.

 

If you would like to learn about the internship opportunities with Farmers Insurance, contact Kate Stevenson, Ksteven6@depaul.edu

The ESPN Radio Intern- Taylor DePaola

taylor

Taylor DePaola at her internship with ESPN Radio

As a promotions intern at ESPN Radio 1000, there is a great deal of work that needs to get done and I am always moving about the office. ESPN, as everyone knows, is a very large company and well-known brand. The station has thousands of listeners weekly, as well as those who view our content online and on our mobile app.

 Upon entering the station, I meet with my supervisor, who is the Marketing Director, and find out what my tasks are for the day. In promotions, there is always something to do. First, I collect information from all of our contest winners and input their information into our database of winners. This is important for the marketing department to keep track of because we do not want someone winning multiple prizes. The prizes usually consist of gift cards, concert tickets, or prize packs, which include a variety of ESPN premiums. Then, I will make sure that all of the prizes get mailed out to the corresponding winners. In addition, I will often call those who have won VIP packages to a live Waddle and Silvy broadcast to encourage them to come out to the show.

Well, you might say that this does not seem like much work, but there are at least a dozen winners every day. Now, this is not the only thing that I do as an ESPN intern, but I also work at weekly ESPN events, as well as live broadcasts. These are incredibly fun to be part of. Prior to the event, I have to prepare all the promotions material that is needed for the events. This is packing everything from tee shirts and hats to ESPN banners and tablecloths.  Oh, and the most important thing is the camera! We love to take pictures at our events to showcase the fun and success of the event. Although there is some physical labor involved in setting up the tables and speakers, the event is always a great experience. Fans from all over the Chicagoland come out to see the broadcast, as well as to win some great ESPN gear and tickets to a sporting event. Who doesn’t love free gear and tickets?

At every event, I am representing the ESPN brand. We are all about sports as well as professionalism. The events allow me the opportunity to meet a great deal of people. For instance, I meet the talent of the show, such as CSN Chicago’s Susannah Collins, as well as all the enthusiastic fans that interact with us at the promotions table. I have learned that the more enthusiastic we are, the more likely the fans are going to interact with us.

In addition to the events, I am able to network with radio professionals. I am able to sit in on sales meetings, as well as go on sales calls. I have learned how closely the sales and marketing teams work together. There is constant interaction between both sides of the office, and you can feel the energy in the office. Sometimes there is a bit of a frenzy when sales people are trying to close the deal, but in the end, all is well.

I am really enjoying my time as an ESPN 1000 intern, and I look forward to learning more about the business of radio, as well as learning more about myself as a future marketing professional.

The Greenerdealz Intern- Karen Cruz

I work for a Chicago start-up company called Greenerdealz. My official title here is Account Executive Intern. My role contains various duties ranging from Marketing, Management, and communication with the company’s vendors.  The size of the company is currently small.  There are two Account Executive interns, me being one of them. Together, we work closely with the owner Michael Kolody by staying in communication with him on a daily basis through e-mail or phone and meeting in person once a week. During these meetings we discuss potential opportunities for deals, potential vendors, make phone calls, discuss local events around the city which we want to attend, and at the end we are given tasks to complete during the week. These tasks are usually to make phone calls, confirm booths at events, and also to seek out companies that might be interested in working with us. Often times, I also accompany the owner Michael in meetings with vendors. We work together in pitching deals and closing agreements. Most of my work is done on my own time, through phone or computer.

karencruzAs a whole company, we also have full staff meetings every 2 weeks on Fridays. These meetings usually include all 12 of the people in charge of media animations, technology, accounting, and social media. During these meeting we each share our progress and our next goals. Most of the meetings are also recorded by our social media/technology staff. The purpose of this is to document the company’s progress, and also to create a documentary-like segment to our website.

On a daily basis, I am assigned “follow-up” calls or e-mails to vendors or companies. I usually get these notifications through the CRM system we communicate through. I also do online research of new local businesses that we can get into contact with to work together.

Through this internship I am learning all about communication, persuasion, cold calling, professional business writing and speaking, contracts, and also promotions at the events we attend. It has also helped me in general as a person, I am now more confident and am able to with hold a conversation with strangers. Overall, I am really enjoying my time here with Greenerdealz. Everyone that works and interns here is fun to work with and also very helpful. What I like the most is that they are very flexible and that I am allowed to work on my own most of the time, being that I live about an hour and a half away from the city.

The Changing Worlds Intern- Felicia Chen

feliciadesk

Felicia’s Desk at Changing Worlds

Helping Changing Worlds

I am a Marketing and Communications Intern at Changing Worlds, a nonprofit organization that fosters cross-cultural understanding through oral history, writing, and art programs. It has about 10 employees in office and many rotating volunteers and interns. I work closely with my supervisor, the Manager of Earned Revenue, Marketing and Communications. I spend most of my time at the computer station, a place in the middle of the office mostly for interns and volunteers. I am part of a new project targeting new audiences for Changing Worlds’ programs, and on the side, I do updates on their databases and draft emails for their different campaigns.

My day to day activities always consist of some kind of data entry, market research, and audience profiling on new audiences for our art programs and travelling exhibits. It can be very tedious and dry, but my supervisor gives me some other work to balance it out. Besides this, I am also working on our greeting card campaign for May holidays, such as Teacher Appreciation Day and Mother’s Day. These greeting cards are sold in sets and deliver messages of peace, courage, and cultural understanding. Last year, the sales for these greeting cards weren’t very good during this period so I am responsible for drafting an effective and appealing email. Then after the responses, I will analyze and record it.

So far, this internship isn’t very eventful as we are still in the first stage of researching our target audiences. But next month, we may take action, move forward, and see some fruitions of our work. It may not be as exciting as one may think in the beginning, but it will get interesting later. This internship is a great way to experience what an entry-level job may be like in the future, and have some experience working in an office.

 

 

The BBB Charity Intern- Bani Singh

Better Business Bureau of Chicago

The black building in the center is where the Better Business Office is located on the 31st floor. It is formerly known as the IBM Building and is located right across from the Trump Towers.

Hello fellow marketing interns! I’m Bani and I am currently a Marketing and Charity Intern at the Better Business Bureau, or also commonly known as the BBB. My primary task is to solicit charities to participate in our charity report program and work with them to create their report. This report evaluates the charity against 20 standards that have been created by the BBB.

I also play a part with events. I do everything from gathering materials for them and setting up at them, and also of course participating in them. The first event I will be working at is coming up next week at the Chicago Auto Show. I’m very excited for the experience!

My badge to get into the building and office.

My badge to get into the building and office.

I’m currently working on designing the charity brochure to mail to charities about the program and revising other marketing information to acquire more charities. The great thing about this internship is that I have the opportunity to be involved in so many different areas of the company. One day is so different to the next.

It is nice to have an experience like this because it is opening my eyes to all the possible career opportunities that I could venture into. Some days I am overwhelmed by everything I’m learning. I’m trying to be a sponge and absorb it all in!

Marketing is so broad and it is interesting to learn all the intricate details that are involved with each aspect. There are BBB locations all around the US and Canada so there is a vast number of businesses and charities that work with the BBB.  The BBB’s motto is “Start with Trust” I have learned how truly important it is for businesses and charities to be ethical and trustworthy and most importantly to want to be. I really enjoy working for an organization like the BBB that’s purpose is to educate. The BBB not only provides informational reports, but also informs the public on scams. They are a tool that I’m learning not many people take advantage of, which is surprising.

Outtakes Cafe

The café named Outtakes that I get hot chocolate and muffins from…almost everyday!

In my position so far I have also sharpened my communication skills, in particularly with professional organizations since that is who I am mainly conversing with. I am getting good experience with the language that is necessary to be using in emails and on the phone. Since the position requires a good amount of independence, I have learned how to prioritize and how to effectively use all of my available time. Organization is also very key since I am working with numerous charities at once.

My Desk!

My Desk!

It’s been a beneficial experience so far and I can’t wait to learn more. My advice to all of you is to go in with an open mind and positive attitude. Although this internship may not be exactly what you want to be doing, it is a stepping stone and a valuable experience and opportunity that can only help your future.

The Tagkast Intern – Sonny Buzdugan

Tagkast is an internet startup that Sonny is interning at

Tagkast is marketing startup that helps with event management

I work for a startup called Tagkast. I’ve been working there since September and it really has been exciting. First and foremost, it’s a start up, which for the most part is a completely different experience than working for an established firm. Tasks and responsibilities sometimes change on a daily basis. Sometimes, like in my experience, you may even witness a complete change in business.

Tagkast was initially invested into by Lightbank, a venture capital firm, back in 2009, and currently employs 40 people. What Tagkast does is provide a marketing service to bars, venues, and event coordinators. The service provides on a per event basis a photographer and brand ambassador who go about taking pictures of the patrons at the venue. They then allow them to tag themselves to Facebook instantly on a tablet with proprietary software. Tagkast provides the subscriber with social media marketing and market research.

At Tagkast I’m a field-marketing intern. My main responsibility is to come out to the marketing events, manage the team working the event, make sure the technology works accordingly, and ensure the event is a success. The events take place at different hours and at different locations every week, so my job is constantly changing. It’s sort of exciting and keeps me on my toes. That is of course out of the typical office duties like filing papers and entering data. However, whats great about doing an event marketing type internship is being able to do work outside the office. You get to be out, managing different things, at different places every week.

I really enjoy my internship, its different than every other place I’ve worked at. Being in a startup environment might not be for everyone but if you enjoy a quick pace, having real responsibilities, and having a good time, than working for a startup might be for you. Where the opportunities lie are limitless if the startup takes off. Unfortunately though, if it doesn’t you might find yourself looking for opportunities elsewhere.

The Sears Centre Arena Intern- James Michel

A Day in the Life: Sears Centre Arena

On Monday, Wednesday and Friday of each week, my day revolves around my position as the Marketing and Sales Intern at the Sears Centre Arena in Hoffman Estates, Illinois.  Because I live in Chicago and drive to Hoffman Estates, I wake up at 8:30am so that I have time to get ready and be at the arena by 10:30am.  Once there, I check in with my supervisor to see what projects she would like me to work on that day.  Because the Sears Centre Arena is an 11,800 seat arena that services the Chicagoland area (especially the western suburbs), the projects can vary greatly depending on the upcoming events.  Lately, we have been focused on our March events, which include: Women’s Big Ten Basketball TournamentMonster Truck Nationals and Magic TourTNA Wrestling, and Circus Spectacular. 

Sears Centre Arena view from Parking Lot

Sears Centre Arena view from Parking Lot

Establishing Partnernships: Libraries and Basketball

My main projects since beginning the internship have been centered on the Women’s Big Ten Basketball tournament.  I am in charge of partnering with local public libraries to create reading programs that encourage kids to read by providing them with admission to the tournament as a reward for completing the program.  In order to set this up, I researched, and contacted the libraries surrounding Hoffman Estates.  Once I got the proper youth services contact, I sent them information about our upcoming event, as well as how our initiative can be useful to them.  I am currently in the process of following up with these libraries to figure out what materials should be sent.  In exchange for providing these libraries with incentives for their reading program, they are going to put posters and flyers that promote the Women’s Big Ten Basketball Tournament up throughout their facility.  As the promotional materials are currently being printed, I will begin to package them and send them to the appropriate libraries next week.

Sears Centre Inside view setting up for a Bull Riding Event

Setting up for the Bull Riding Event

Another project that I am continually working on is the “Skills and Thrills” Fan Camp that will be going on during the tournament.  The camp features more than 15 interactive games and will take place in a climate-controlled tent outside of the arena.  While the games had been decided before my internship began, much of the planning had not.  Along with my supervisor, I have helped configure the set up for the tent and am continuously working to ensure that the event runs smoothly.  I have ordered decorations for the tent, written instructions for the games, helped design materials that will serve both functionally and decoratively, and written the waiver for the event.  While I have already done a great deal of work for the “Skills and Thrills” Fan Camp, I am working each week on tasks to ensure that it draws fans to the arena and runs smoothly once they are there.

Learning Outcomes: The Importance of Media

I have worked extensively on several projects during my internship, but I have also learned a great deal about marketing and its application that I did not have prior knowledge of.  Among other things, I have learned how to work with media to negotiate promotion of events, about trading with other businesses for mutual benefit, and how to write press releases and letters of agreement.  I did not completely understand the media side of marketing prior to my internship.  Previously I had thought that a company either hired an advertising agency or designed an advertisement and contacted the media about placing it.  While that is often true, there is a lot more to it.  As I have learned, there is often trade involved.  Pricing is negotiable, as benefits can be given to both parties in order to shift the price in either direction.  Also, advertisements don’t necessarily have to be made prior to negotiating with media outlets.  For example, on the radio, you can write out your advertisement for them to execute or even just write what things you want mentioned and they will create the advertisement for you.  In addition to the promotional aspect, I have learned about the concept of trade.  This is a concept that I had no prior knowledge of.  In order to avoid both sides having to use their budget extensively, parties will negotiate benefits that are not cash.  For example, a radio station will mention an event a certain number of times on air in exchange for a certain number of tickets to that event that they can give away on air.  While it is a very simple concept, it is one I did not know about that can be used effectively in order to execute strategies within budget.  Finally, I have written several press releases for the Sears Centre Arena about upcoming events.  I did have prior knowledge of what a press release was, but had never written one that was actually used in the real world.  I have found that it is important to include information about the event and why it is important, ticket prices, background information about the arena, and how to get more information.  These concepts and skills have taught me a lot about marketing and business and will help me going forward.

Where I work, the Sears Centre Arena in Hoffman Estates

Where I work, the Sears Centre Arena in Hoffman Estates

To date, my internship at the Sears Centre Arena has been an invaluable experience.  Since it is my first internship, I am learning about new concepts and am finally able to put my formal education into practice.  I have also been able to work in a professional atmosphere, which will definitely help me going forward, as I now understand the balance between professionalism and friendliness.  Because I want to work in sports going forward, I couldn’t be happier than I am currently.  I am learning new concepts and strategies every day, I am putting my marketing education to use in the real world, and I am gaining experience in an industry that I desire to pursue in the long run.

Tribune Media Intern- Fernando Martinez

Tribune Tower

Where I work!

The alarm clock goes off, I get dressed for my internship, take the train into the Loop, pick up my morning Starbucks, and walk through the gold-lined revolving doors of the Chicago Tribune’s Tribune Tower, a stone building dating back to 1925. After scanning my security badge at the front desk, I take the stairs up to the second floor and walk down the hallway to sit at my desk, joining the rest of the marketing team. The first thing I always see when I walk to my desk is my nameplate,

“Fernando Martinez, Advertiser Marketing Intern.”

In a normal day, a typical advertiser marketing intern such as myself can go to one or more meetings, use a few different syndicated data tools, and even have some creative fun with putting together some ad sell sheets. Every day different members of the team go into meetings with clients that are small to medium size business owners, and sales team representatives. Interns get asked to sit in on them to find out more about the needs of clients who want to advertise with publications of the Chicago Tribune, and getting the chance to ask the clients questions that could help with their solutions. Once all the right information is collected, you will use several different tools to pull syndicated data.

My desk!

My desk aka data central!

Such data can range from the population of a certain radius in the city to demographic information down to the finest specification. The amount of data that can be pulled is huge, and it never ceases to amaze me how specific I can get. One of the fun parts of my internship comes from creating the sell sheets that the sales reps can take back to the clients, which will ultimately seal the deal with the client. The sales rep may have done a great job selling the goods to the client, but it’s up to the advertiser marketing team member to pull the right data and tell the story in a way that would compel the client to advertise in the Chicago Tribune.

Chicago Tribune, a division of Tribune Media Group, ranked eighth largest newspaper in the country by daily circulation, and owners of several radio and TV stations, along with other newspaper such as the Los Angeles Times. Currently the Tribune Media Group is in charge of the advertiser marketing needs for twenty-five different publications, gaining an annual revenue ranging from five to thirteen million dollars. The immediate team itself consists of another intern, ten full-time employees, and myself.

cake for RedEye birthday

One of the perks- cake day in celebration of the RedEye 10th Birthday!

Anyone who asks me how I like my internship, I answer the same way; “I love it.” At first I didn’t know what I was getting myself into when I applied to it, but after being there for a while and getting the hang of things, I really enjoy what I’m doing. I get to learn so many aspects of marketing every day. I’ve learned things that range from using technical computer programs to pull large amounts of data on just about anything, to learning how to effectively tell a story using that same information. Every day I feel like I learn at least one thing that I never knew before, and probably wouldn’t have learned it had I never got an internship with the Chicago Tribune’s Tribune Media Group.