A Day in the Life of Marketing Intern at RPA Advertising- Cecelia Metzdorff

8During my senior year at DePaul, I have had the pleasure of working at RPA Advertising. RPA, a full-service advertising agency, is headquartered in sunny Santa Monica, CA with seven regional offices throughout the US. RPA has 725 full-time employees across all offices and our Chicago office has about 10 of those team members.  My position is as an Assistant Local Media Negotiator. If you’re like me when I first saw the job title, you’re probably wondering, what in the world does that mean?

Trust me, it’s not as complicated as it sounds. My role falls under the Local Media department, whose basic function is to negotiate TV and Radio airtime for our clients’ commercials. Some of RPA’s clients include Honda, Acura, La-Z-Boy, Dole Fruit, and apartments.com.

11In my position, I assist the Local Media Negotiators with the execution and maintenance of media schedules. After a schedule is negotiated and ordered with a station, the best-case scenario is that everything runs exactly as it was ordered. However, there are reasons the TV or radio station sometimes cannot air the spot. A few examples of why this would happen are scheduling changes, breaking news, a rain-out or overtime during a sporting event, a new special being added to the schedule, a program getting cancelled, or even the station overselling the time slot. The station will come back with their best “makegood”.  A “makegood” is an offer where the station will make the spot purchased (that is unable to air as ordered) good in another program and/or time-slot with equal or better ratings. One responsibility of my job is to negotiate and reject or approve makegoods. For example, the Local Media Negotiator purchases a 1030-second spot in the Big Bang Theory to air in May. As May approaches, the TV station changes their schedule and sees that The Big Bang Theory may not be airing that week. The station would send a makegood for Modern Family. In this situation, I would pull Nielsen demographic ratings and consider the client’s marketing objectives to make sure that Modern Family targets the same or a better audience than The Big Bang Theory. If it does, the makegood will be accepted. If it does not, the station will send me a new makegood for evaluation.

Another aspect of my role is processing the media billing. After the schedules run, RPA needs to pay the TV and radio stations.  One of my responsibilities is to make sure everything ran correctly and within client guidelines before payments are processed.  Sometimes the stations will remove spots or makegood spots without approval. In those cases, I communicate with the stations to find out what happened and if it can still be approved for payment. These are some of my major tasks; however, I have other tasks as assigned as well.

9Before starting at RPA, I didn’t know a lot about how the advertising world operates aside from what I learned watching Mad Men. My role has allowed me to learn a lot about how the industry works and get hands on experience doing work that keeps the agency successfully operating, rather than busy work or intern projects that never see the light of day. The culture is laid-back and everyone is very approachable with any questions. I’ve thoroughly enjoyed my time at RPA and I’m proud of the work that the agency makes for our clients. It’s pretty cool knowing that your agency was responsible every time you see a Honda ad!

I encourage other Marketing majors to branch out from current notions of marketing roles and to try something new – I’m definitely glad I did!

Advertisements

A Day in the Life of a Signature Branding Intern- Stephanie Cucinella

16Signature Branding is a high-end merchandising solutions company for artists, musicians and music festivals. They focus on delivering product that has high quality material and visual art that captures the client’s vision, while offering better revenue generation opportunities for the clients. They carry a competitive advantage from creating product from low cost strategies but consistently delivering the best possible solutions. The company believes that when fans have better merchandise from artists, more sincere and long term relationships are built with the artists.

As social media marketing intern at Signature Branding I have the responsibility to create original posts on all social media platforms, including Facebook, Instagram and Twitter, analyze the engagement and sales that correlate with posts that I create promoting the product.

Additionally, I audit social media pages for clients, competitor’s companies, festivals, artists and musicians that the company would like to work with in the future. I interact on those pages and share the page’s content to create engagement. One of the most important day-to-day tasks for the social media marketing intern is to keep up with current trends, lineup releases, new art, and new songs from musicians. When everything can be connected, it is easier to tag the pages in a post drawing more attention from outsiders and people who do not “Like” Signature Brandings page, but like pages that Signature Branding has interacted with.

15This post was on Signature Brandings page, it shared another company’s article off their Facebook page that discussed a music festival and musicians that Signature Branding would like to work with in the future. On Signature Branding’s post I was able to tag that music festival and artist from the article, and connect them to our current client’s music festival where the same artist played at in 2016, bringing together our current clients and future clients while also still promoting our brand. Being aware of these connections helps Signature Brandings page become more exposed to different audiences within similar demographics. It is a way of online cross-promotion.

I also have been getting more involved in photoshoots, collection releases and information about upcoming projects. The more involvement I have in these internal projects, I am able to communicate about these upcoming releases on social media. The more that is communicated about the company on social media platforms, we are able to build more relationships with customers, clients and clients fans. For example, Signature Branding is releasing “collection one” at an event the company organized. The event includes a panel of Chicago natives that work in the streetwear, art, fashion and music industries and will discuss the intersection between music, art and fashion. Leading up to the event, I have created posts that talk about the panelists and focused on individual talents each panelist has, then connected it to their relationship with Signature Branding.

14           I enjoy everything I do at Signature Branding. I am interested in the music, fashion and art industry and enjoy exploring new music, artists and festivals. This intern ship is helping me network and broaden my knowledge about music, genres, artists and festivals. I am learning about companies, brands, artists, and musicians all over the United States I have never heard of. I have freedom to engage and interact with companies, musicians, artists and festivals I enjoy while also promoting Signature Brandings products. One thing I love about Signature Branding is the sincerity, determination and creative design behind every product. I have stickers, prints and clothing from Signature Branding that I love, not only do I get to learn about all these people and companies in the industry, I get to promote a product I sincerely love.

A Day in the Life of a Champ’SOL Sports Marketing Intern- Adija Brown

adija 2
Company: Champ’SOL Sports Marketing
Title: Sports Marketing and Entertainment Specialist
My day to day activities include an array of things. For example, social media, social media is an important part of marketing and I am responsible for going on our social networking sites and getting our name out there. I am also responsible for creating power points, sending emails and making calls to corporate sponsors to try and get our athlete clientele appearances.

Champ’SOL is not that large of a company but is one of the fastest growing companies in the city of Chicago. With locations in Chicago, New York, Orlando and the headquarters in Houston, TX, Champ’SOL is making a name for itself.

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ'Sol

Adija and NBA Guard, Tony Allen who she met because of her internship with Champ’SOL

This experience to say the least is a great learning experience. What I am doing, learning and who I am surrounded by reflects my career aspirations so therefore it is everything I could ask for in terms of experience. The only thing that I would wish was that I could actually be in the atmosphere of the headquarters.  I am not In the Chicago office as much but would love to get more of those day to day hands on experience.

A Day in the life of the City Church Chicago Intern- Jamie Anastasia

This internship is very different than most positions I have held in the past.  Since it is a Marketing internship for a non-profit organization, specifically a religious organization, it has given me a great opportunity to discover how to use my ideas and techniques in a new way to target diverse and broad markets.  There are approximately 35 employees and 150 active volunteers at City Church Chicago.

My title at City Church Chicago is Marketing/Creative Intern.  One of my main duties is to be in charge of planning and executing all marketing and promotional events within the church and throughout the city.  This includes hosting themed fundraisers, sports outings, mixers, and concerts.  These events raise money or awareness for the church and its philanthropic/community service endeavors.  One of the main initiatives for City Church Chicago this fall is Urban Hope, a community center that City Church Chicago opened in a neighborhood of the west side to provide children with a safe and positive environment after school.  There are 3-5 events per month and all of them benefit or raise awareness for the Urban Hope project.

The other side of my internship is working with the Creative Team at City Church Chicago.  This team designs all the social media, video recaps, building decorations, and helps promote the culture at City Church Chicago.  My day-to-day activities include assisting the Creative Director and Communication Director with completing any seasonal projects.  I assist with social media posts on Twitter and Instagram and respond to any inquiries for information on those sites.  Each week I edit and post podcasts of the weekly services on the website so that those who are interested can see what the church is like and those who are currently members can catch up on the current series if they have missed any services.

This internship has been extremely eye opening for me because I have never had the opportunity to see behind-the-scenes of any non-profit organization before.  Since I am assisting for marketing for a church, the ideal market is anyone and everyone in Chicago because anyone is welcome to come to the church services and events.  I am learning more about broadening content and creating several different versions of each post or ad that can appeal to different demographics.  I am excited to continue to learn more about how the marketing team functions in this organization.

A Day in the Life of a Language Stars Intern- Dylan Plachta

dylanlanguagestarsLanguage Stars mission is simple: “To revolutionize how and when American children learn foreign language to foster a future generation of multilingual Americans.” How the company goes about achieving this mission is not so simple.

My role in the process of changing the foreign language influence in America is not with recruiting hundreds of teachers from across the globe nor is it managing one of the 25 Language Stars centers throughout Chicago, DC and Baltimore. Nor do I work with the conversion team on increasing enrollments. But what I do impact is all of these departments. This is because I work in the marketing department as the marketing intern.As the marketing department we brand each center, promote our products and services through e-blasts, direct mail postcards and much more.

The marDylan 1keting department consists of three team members: the marketing manager, marketing director, and marketing intern. With three members to support 25 centers and all departments within the company there is plenty of work to complete each day. My responsibilities are recording and storing all the marketing invoices in the marketing budget budget. As well as reconciling the budget at the end of each season. I also list all of Language Stars events online and in magazines. Examples of Language Stars events are story times in a foreign language, kid expos, fairs, and much more. I also do most of the reporting for the marketing department. I form a Free Class Report each week to see how many free classes each center schedules as well as the progression of that free class until enrollment. I also maintain three competitive analyses that I created. One looks at other kids’ foreign language instruction companies, another looks at all kids’ enrichment programs, and the last details summer camps. Other reports I create and produce are seasonal reports that contain free class numbers, enrollments, and new inquiries. I am in the process of creating additional reports that will allow the marketing department to see how productive local marketing events are in terms of ROI. Finally, I am charge of ordering and shipping all of the promotional materials for each center (i.e. balloons, t-shirts, pens, flyers, etc.).

Through this internship so far, as I have been here since February of 2013, I have learned how use excel and many useful tools it possesses to create invaluable reports. Furthermore, I have learned how to work in a team and develop ideas that affect an entire company. Additionally, I have gained experience as freshman and now a sophomore that will be very beneficial to me in my future endeavors.

The Changing Worlds Intern- Felicia Chen

feliciadesk

Felicia’s Desk at Changing Worlds

Helping Changing Worlds

I am a Marketing and Communications Intern at Changing Worlds, a nonprofit organization that fosters cross-cultural understanding through oral history, writing, and art programs. It has about 10 employees in office and many rotating volunteers and interns. I work closely with my supervisor, the Manager of Earned Revenue, Marketing and Communications. I spend most of my time at the computer station, a place in the middle of the office mostly for interns and volunteers. I am part of a new project targeting new audiences for Changing Worlds’ programs, and on the side, I do updates on their databases and draft emails for their different campaigns.

My day to day activities always consist of some kind of data entry, market research, and audience profiling on new audiences for our art programs and travelling exhibits. It can be very tedious and dry, but my supervisor gives me some other work to balance it out. Besides this, I am also working on our greeting card campaign for May holidays, such as Teacher Appreciation Day and Mother’s Day. These greeting cards are sold in sets and deliver messages of peace, courage, and cultural understanding. Last year, the sales for these greeting cards weren’t very good during this period so I am responsible for drafting an effective and appealing email. Then after the responses, I will analyze and record it.

So far, this internship isn’t very eventful as we are still in the first stage of researching our target audiences. But next month, we may take action, move forward, and see some fruitions of our work. It may not be as exciting as one may think in the beginning, but it will get interesting later. This internship is a great way to experience what an entry-level job may be like in the future, and have some experience working in an office.