A Day in the Life of the Chicago Tribune Intern- Mady Johnston

This internship has taught me ways that marketing can be fun and interactive!

My name is Mady and I am a senior interning for Tribune Events Group at the Chicago Tribune. My role as an Event Production intern includes planning and producing events fpicor Chicago Tribune, Chicago magazine, RedEye, and TribNation. These brands that fall under the Tribune Company umbrella all target different audiences. My Event Marketing team creates custom events and produces in all eight of the Tribune Company’s markets, including: Chicago, Los Angeles, Orlando, and Baltimore.

The Tribune Company recently divided into Tribune Media and Tribune Publishing. Tribune Media remains in charge of broadcasting and digital assets. Tribune Publishing is the division that takes full responsibility for the newspaper and print parts of the company. The Marketing & Events department falls into Tribune Publishing.

On a daily basis I work with sponsors, create event social media plans, contact clients, coordinate event staffing and run the Tribune Events Group social media handles. My job is interesting because I am not marketing a physical product, but am marketing the events that we produce. Tribune Publishing created Tribune Events Group to make the print publications more engaging. Therefore, by marketing these specialized events to target audiences we hope to retain newspaper and print customers.

In October 2014, we created a custom event for Mattress Firm entering the Chicagoland market. My team invited the Guinness Book of World Records to come record and watch as we broke the world record for the highest mattress stack outside Tribune Tower. You can see a photo from the event above with Benny the Bull and Staley Da Bear. They both came to cheer us on! It was fun to market Mattress Firm as a company through our event and watch the results through social media responses and sales. This internship has taught me ways that marketing can be fun and interactive! I would definitely recommend this position to anyone looking to go into marketing, public relations, or event planning.

Tribune Media Intern- Fernando Martinez

Tribune Tower

Where I work!

The alarm clock goes off, I get dressed for my internship, take the train into the Loop, pick up my morning Starbucks, and walk through the gold-lined revolving doors of the Chicago Tribune’s Tribune Tower, a stone building dating back to 1925. After scanning my security badge at the front desk, I take the stairs up to the second floor and walk down the hallway to sit at my desk, joining the rest of the marketing team. The first thing I always see when I walk to my desk is my nameplate,

“Fernando Martinez, Advertiser Marketing Intern.”

In a normal day, a typical advertiser marketing intern such as myself can go to one or more meetings, use a few different syndicated data tools, and even have some creative fun with putting together some ad sell sheets. Every day different members of the team go into meetings with clients that are small to medium size business owners, and sales team representatives. Interns get asked to sit in on them to find out more about the needs of clients who want to advertise with publications of the Chicago Tribune, and getting the chance to ask the clients questions that could help with their solutions. Once all the right information is collected, you will use several different tools to pull syndicated data.

My desk!

My desk aka data central!

Such data can range from the population of a certain radius in the city to demographic information down to the finest specification. The amount of data that can be pulled is huge, and it never ceases to amaze me how specific I can get. One of the fun parts of my internship comes from creating the sell sheets that the sales reps can take back to the clients, which will ultimately seal the deal with the client. The sales rep may have done a great job selling the goods to the client, but it’s up to the advertiser marketing team member to pull the right data and tell the story in a way that would compel the client to advertise in the Chicago Tribune.

Chicago Tribune, a division of Tribune Media Group, ranked eighth largest newspaper in the country by daily circulation, and owners of several radio and TV stations, along with other newspaper such as the Los Angeles Times. Currently the Tribune Media Group is in charge of the advertiser marketing needs for twenty-five different publications, gaining an annual revenue ranging from five to thirteen million dollars. The immediate team itself consists of another intern, ten full-time employees, and myself.

cake for RedEye birthday

One of the perks- cake day in celebration of the RedEye 10th Birthday!

Anyone who asks me how I like my internship, I answer the same way; “I love it.” At first I didn’t know what I was getting myself into when I applied to it, but after being there for a while and getting the hang of things, I really enjoy what I’m doing. I get to learn so many aspects of marketing every day. I’ve learned things that range from using technical computer programs to pull large amounts of data on just about anything, to learning how to effectively tell a story using that same information. Every day I feel like I learn at least one thing that I never knew before, and probably wouldn’t have learned it had I never got an internship with the Chicago Tribune’s Tribune Media Group.